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Peek analytics social audience reports robertpatterson _dec_05_2012

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  • 1. @robertpatterson Audience Report Key Metrics: @robertpatterson | December - 5 - 2012 @robertpatterson had 3,051 Twitter followers and weve classified the ones we could into Consumer, Total Audience Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of 3,051 anonymous and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @robertpatterson s audience is, compared to the average Twitter Social Pull account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this 63x calculation, is gauged by how well connected @robertpatterson s Twitter followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in yourrobertpatterson audience, and are thus better able to spread your message far and wide.@robertpatterson | Sep 13 2008Vice President of Social Media at @MMGYglobal,the largest integrated travel marketing firm in the Identified Audienceworld. Tweets 7,670 Followers 3,051 Following 1,261 IDENTIFIED AUDIENCE 1
  • 2. Audience Reach Insights Insights : - On average, each of @robertpattersons followers has 8,499 connections across all social media platforms. Therefore, @robertpatterson can potentially indirectly reach AVERAGE 10,776,430 (1,268 x 8,499) people. NETWORK SIZE Audience Demographicsrobertpatterson Insights :@robertpatterson | Sep 13 2008 -*Statistics based on 79% of @robertpattersons followers, whose sex weVice President of Social Media at @MMGYglobal, were able to determine.the largest integrated travel marketing firm in theworld. SEX Insights : Tweets 7,670 - 37% @robertpattersons audience is between 26 - Followers 3,051 35. - *Statistics based on 26% Following 1,261 of @robertpattersons followers, whose age we were able to determine by identifying through social AGE RANGE profile or public records data. 2
  • 3. Audience Demographics [continued] Insights : - Compared to the average @robertpattersons female followers tend to be more in the 36 - 45 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average @robertpattersons malerobertpatterson followers tend to be more in the 46 - 55 age range.@robertpatterson | Sep 13 2008Vice President of Social Media at @MMGYglobal,the largest integrated travel marketing firm in the MALEworld. FOLLOWERS BY AGE Audience Geographic Insights Insights : Tweets 7,670 - @robertpatterson has a higher percentage of Followers 3,051 followers from Kansas City, Missouri than the typical Following 1,261 Twitter user. TOP CITIES 3
  • 4. Audience Geographic Insights [continued] Insights : - @robertpatterson has a higher percentage of followers from Kansas than the typical Twitter user. TOP STATES/PROVINCES Insights : - @robertpatterson has a higher percentage ofrobertpatterson followers from USA than the typical Twitter user.@robertpatterson | Sep 13 2008Vice President of Social Media at @MMGYglobal,the largest integrated travel marketing firm in the TOP COUNTRIESworld. Tweets 7,670 Followers 3,051 Following 1,261 4
  • 5. Audience Interests Insights Insights : - Compared to the average audience, @robertpattersons audiences top three interests are Food, Business, and Travel.robertpatterson@robertpatterson | Sep 13 2008 INTEREST AFFINITYVice President of Social Media at @MMGYglobal,the largest integrated travel marketing firm in theworld. Tweets 7,670 Followers 3,051 Following 1,261 5
  • 6. Audience Career Insights Insights : - @robertpattersons consumer audience has a high level of income compared to the average. INCOME LEVEL Insights : - Compared to the average audiencerobertpatterson @robertpattersons top three industries are@robertpatterson | Sep 13 2008 Hospitality, Software, and Insurance.Vice President of Social Media at @MMGYglobal,the largest integrated travel marketing firm in theworld. INDUSTRY Tweets 7,670 Followers 3,051 Following 1,261 6
  • 7. Audience Education Insights Insights : - @robertpattersons followers attend College/University schools more than the average Twitter audience. EDUCATION TYPE Audience Social Media Usagerobertpatterson Insights : - @robertpattersons@robertpatterson | Sep 13 2008 consumer audience is active on at least 5,014 social profiles and/or blogs.Vice President of Social Media at @MMGYglobal,the largest integrated travel marketing firm in theworld. SOCIAL MEDIA USE Insights : Tweets 7,670 - 94% of @robertpattersons Followers 3,051 followers have Facebook profiles. Following 1,261 - @robertpattersons has more followers who use Foursquare than does the typical Twitter user. SOCIAL MEMBERSHIPS 7
  • 8. Audience Social Media Usage [continued] Insights : - 32% of @robertpattersons consumer audience has been identified as a *Geo Location. ONLINE ACTIVITIES Audience Cross Overrobertpatterson@robertpatterson | Sep 13 2008Vice President of Social Media at @MMGYglobal,the largest integrated travel marketing firm in theworld. AUDIENCE Tweets 7,670 CROSS OVER Followers 3,051 Following 1,261 8