• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Clayman follower report
 

Clayman follower report

on

  • 152 views

 

Statistics

Views

Total Views
152
Views on SlideShare
152
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Clayman follower report Clayman follower report Presentation Transcript

    • @Clayman Audience Report Key Metrics: @Clayman | December - 4 - 2012 @Clayman had 5,625 Twitter followers and weve classified the ones we could into Consumer, Business, Total Audience and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous 5,625 and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @Clayman s audience is, compared to the average Twitter Social Pull account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this 102x calculation, is gauged by how well connected @Clayman s Twitter followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience,Clayman and are thus better able to spread your message far and wide.@Clayman | Apr 03 2007Publisher of @Daily. Formerly Digital Distribution& Mobile EVP at MTV Networks @Viacom, Identified Audienceco-founder of Upoc. Born and bred New Yorker. Tweets 5,908 Followers 5,625 Following 1,207 IDENTIFIED AUDIENCE 1
    • Audience Reach Insights Insights : - On average, each of @Claymans followers has 6,772 connections across all social media platforms. Therefore, @Clayman can potentially indirectly reach 17,423,588 (2,573 x 6,772) people. AVERAGE NETWORK SIZE Audience DemographicsClayman Insights : -*Statistics based on 85%@Clayman | Apr 03 2007 of @Claymans followers, whose sex we were able to determine.Publisher of @Daily. Formerly Digital Distribution& Mobile EVP at MTV Networks @Viacom,co-founder of Upoc. Born and bred New Yorker. SEX Insights : Tweets 5,908 - 37% @Claymans audience is between 26 - Followers 5,625 35. - *Statistics based on 26% Following 1,207 of @Claymans followers, whose age we were able to determine by identifying through social profile or AGE RANGE public records data. 2
    • Audience Demographics [continued] Insights : - Compared to the average @Claymans female followers tend to be more in the 36 - 45 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average @Claymans male followersClayman tend to be more in the 36 - 45 age range.@Clayman | Apr 03 2007Publisher of @Daily. Formerly Digital Distribution& Mobile EVP at MTV Networks @Viacom, MALEco-founder of Upoc. Born and bred New Yorker. FOLLOWERS BY AGE Audience Geographic Insights Insights : Tweets 5,908 - @Clayman has a higher percentage of followers Followers 5,625 from New York, New York than the typical Twitter Following 1,207 user. TOP CITIES 3
    • Audience Geographic Insights [continued] Insights : - @Clayman has a higher percentage of followers from New York than the typical Twitter user. TOP STATES/PROVINCES Insights : - @Clayman has a higher percentage of followersClayman from USA than the typical Twitter user.@Clayman | Apr 03 2007Publisher of @Daily. Formerly Digital Distribution& Mobile EVP at MTV Networks @Viacom, TOP COUNTRIESco-founder of Upoc. Born and bred New Yorker. Tweets 5,908 Followers 5,625 Following 1,207 4
    • Audience Interests Insights Insights : - Compared to the average audience, @Claymans audiences top three interests are Politics, Business, and Literature.Clayman@Clayman | Apr 03 2007 INTEREST AFFINITYPublisher of @Daily. Formerly Digital Distribution& Mobile EVP at MTV Networks @Viacom,co-founder of Upoc. Born and bred New Yorker. Tweets 5,908 Followers 5,625 Following 1,207 5
    • Audience Career Insights Insights : - @Claymans consumer audience has a high level of income compared to the average. INCOME LEVEL Insights : - Compared to the average audience @Claymans topClayman three industries are Media, Internet, and@Clayman | Apr 03 2007 Marketing/PR.Publisher of @Daily. Formerly Digital Distribution& Mobile EVP at MTV Networks @Viacom,co-founder of Upoc. Born and bred New Yorker. INDUSTRY Tweets 5,908 Followers 5,625 Following 1,207 6
    • Audience Education Insights Insights : - @Claymans followers attend Ivy League schools more than the average Twitter audience. EDUCATION TYPE Audience Social Media UsageClayman Insights : - @Claymans consumer@Clayman | Apr 03 2007 audience is active on at least 10,303 social profiles and/or blogs.Publisher of @Daily. Formerly Digital Distribution& Mobile EVP at MTV Networks @Viacom,co-founder of Upoc. Born and bred New Yorker. SOCIAL MEDIA USE Insights : Tweets 5,908 - 94% of @Claymans followers have Facebook Followers 5,625 profiles. - @Claymans has more Following 1,207 followers who use Quora than does the typical Twitter user. SOCIAL MEMBERSHIPS 7
    • Audience Social Media Usage [continued] Insights : - 33% of @Claymans consumer audience has been identified as a *Geo Location. ONLINE ACTIVITIES Audience Cross OverClayman@Clayman | Apr 03 2007Publisher of @Daily. Formerly Digital Distribution& Mobile EVP at MTV Networks @Viacom,co-founder of Upoc. Born and bred New Yorker. AUDIENCE Tweets 5,908 CROSS OVER Followers 5,625 Following 1,207 8