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  • 1. #ces-aggregate Audience Report Key Metrics: #ces-aggregate | January - 7 - 2013 #ces-aggregate had 20,167 Twitter shares during the report period. PeekAnalytics identifies and maps the Total Audience digitalfootprints behind the source profile of each mention; then segments the audience into Consumer, 20,167 Business and Private. Some consumers share your content multiple times. This number represents the actual number of unique Unique Audience people who shared this content. Consumers are counted once, no matter how many times they share yourReport Style: Share Report 11,818 59% content.Report Name: #ces-aggregateReport Date: Impressions counts the number of potential impression that the identified audience can create. This content Impressions was shared by consumers who have a combined total of 18.7M social connections across their social 18.7M graphs. Audience Demographics Insights : -*Statistics based on 82% of #ces-aggregates followers, whose sex we were able to determine. SEX 1
  • 2. Audience Demographics [continued] Insights : - 41% #ces-aggregates audience is between 26 - 35. - *Statistics based on 22% of #ces-aggregates followers, whose age we were able to determine by identifying through social AGE RANGE profile or public records data. Insights :Report Style: Share Report - Compared to the average #ces-aggregates femaleReport Name: #ces-aggregate followers tend to be more in the 36 - 45 age range.Report Date: FEMALE FOLLOWERS BY AGE Insights : - Compared to the average #ces-aggregates male followers tend to be more in the 26 - 35 age range. MALE FOLLOWERS BY AGE 2
  • 3. Audience Geographic Insights Insights : - #ces-aggregate has a higher percentage of followers from New York, New York than the typical Twitter user. TOP CITIES Insights :Report Style: Share Report - #ces-aggregate has a higher percentage ofReport Name: #ces-aggregate followers from New York than the typical Twitter user.Report Date: TOP STATES/PROVINCES Insights : - #ces-aggregate has a higher percentage of followers from USA than the typical Twitter user. TOP COUNTRIES 3
  • 4. Audience Social Media Usage Insights : - #ces-aggregates consumer audience is active on at least 17,287 social profiles and/or blogs. SOCIAL MEDIA USE Insights :Report Style: Share Report - 84% of #ces-aggregates followers have FacebookReport Name: #ces-aggregate profiles. - #ces-aggregates has more followers who useReport Date: Quora than does the typical Twitter user. SOCIAL MEMBERSHIPS Insights : - 30% of #ces-aggregates consumer audience has been identified as a *Geo Location. ONLINE ACTIVITIES 4