#2012regrets-aggregate Audience Report                             Key Metrics: #2012regrets-aggregate | December - 27 - 2...
Identified Audience                              IDENTIFIEDReport Style: Share Report     AUDIENCEReport Name:#2012regrets...
Audience Demographics                                                     Insights :                                      ...
Audience Demographics [continued]                                                                  Insights :             ...
Audience Geographic Insights [continued]                                                                         Insights ...
Audience Career Insights                                                           Insights :                             ...
Audience Social Media Usage                                                           Insights :                          ...
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#2012regrets aggregate -dec_27_2012

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#2012regrets aggregate -dec_27_2012

  1. 1. #2012regrets-aggregate Audience Report Key Metrics: #2012regrets-aggregate | December - 27 - 2012 #2012regrets-aggregate had 56,398 Twitter shares during the report period. PeekAnalytics identifies and Total Audience maps the digitalfootprints behind the source profile of each mention; then segments the audience into 56,398 Consumer, Business and Private. Some consumers share your content multiple times. This number represents the actual number of unique Unique Audience people who shared this content. Consumers are counted once, no matter how many times they share yourReport Style: Share Report 39,878 71% content.Report Name:#2012regrets-aggregateReport Date: Impressions counts the number of potential impression that the identified audience can create. This content Impressions was shared by consumers who have a combined total of 3.4M social connections across their social 3.4M graphs. 1
  2. 2. Identified Audience IDENTIFIEDReport Style: Share Report AUDIENCEReport Name:#2012regrets-aggregateReport Date: Audience Reach Insights Insights : - On average, each of #2012regrets-aggregates followers has 709 connections across all social media platforms. Therefore, #2012regrets-aggregate can potentially indirectly AVERAGE reach 3,622,816 (5,113 x 709) people. NETWORK SIZE 2
  3. 3. Audience Demographics Insights : -*Statistics based on 80% of #2012regrets-aggregates followers, whose sex we were able to determine. SEX Insights :Report Style: Share Report - 38% #2012regrets-aggregatesReport Name: audience is between 18 - 25.#2012regrets-aggregate - *Statistics based on 4% ofReport Date: #2012regrets-aggregates followers, whose age we AGE RANGE were able to determine by identifying through social profile or public records data. Insights : - Compared to the average #2012regrets-aggregates female followers tend to be more in the < 18 age range. FEMALE FOLLOWERS BY AGE 3
  4. 4. Audience Demographics [continued] Insights : - Compared to the average #2012regrets-aggregates male followers tend to be more in the 18 - 25 age range. MALE FOLLOWERS BY AGE Audience Geographic InsightsReport Style: Share Report Insights :Report Name: - #2012regrets-aggregate#2012regrets-aggregate has a higher percentage of followers from Essex, Maryland than the typicalReport Date: Twitter user. TOP CITIES Insights : - #2012regrets-aggregate has a higher percentage of followers from Florida than the typical Twitter user. TOP STATES/PROVINCES 4
  5. 5. Audience Geographic Insights [continued] Insights : - #2012regrets-aggregate has a higher percentage of followers from USA than the typical Twitter user. TOP COUNTRIES Audience Interests InsightsReport Style: Share Report Insights :Report Name: - Compared to the average#2012regrets-aggregate audience, #2012regrets-aggregates audiences top threeReport Date: interests are Music, Sport, and Art. INTEREST AFFINITY 5
  6. 6. Audience Career Insights Insights : - #2012regrets-aggregates consumer audience has a medium level of income compared to the average. INCOME LEVEL Insights :Report Style: Share ReportReport Name:#2012regrets-aggregateReport Date: INDUSTRY Audience Education Insights Insights : - #2012regrets-aggregates followers attend Ivy League schools more than the average Twitter audience. EDUCATION TYPE 6
  7. 7. Audience Social Media Usage Insights : - #2012regrets-aggregates consumer audience is active on at least 12,743 social profiles and/or blogs. SOCIAL MEDIA USE Insights :Report Style: Share Report - 73% of #2012regrets-aggregatesReport Name: followers have Facebook profiles.#2012regrets-aggregate - #2012regrets-aggregates has less followers who useReport Date: Facebook than does the typical Twitter user. SOCIAL MEMBERSHIPS Insights : - 4% of #2012regrets-aggregates consumer audience has been identified as a Blogger. ONLINE ACTIVITIES 7

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