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Footie, THE Mobile Community Apps for Football fans
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Footie, THE Mobile Community Apps for Football fans

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Footie is a platform based Mobile Community Apps for Football fans available in White label in order to allows Right owners (Web, Press and TV media groups but also Sponsors and Football clubs and......

Footie is a platform based Mobile Community Apps for Football fans available in White label in order to allows Right owners (Web, Press and TV media groups but also Sponsors and Football clubs and leagues) to monetize their content and their communities while bringing them a great service based on topnotch mobile technology.

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  • Now, to understand what might be going on on the mobile side, let’s first have a look at what happened on the famous participative Web or Web 2.0. as we call it. I will not go here into details of what it is because you have certainly heard it somewhere else in the conference but what you will realize is that in the end, what this all generated, are just simple and plain conversation between people but online...

Transcript

  • 1. THE Mobile Social Network for Football Fans
    General Presentation
    Luc Jacobs
    10/07/2011
  • 2. Humans are Highly Social Animals. They love the contact with each others…
    Source O’Reilly Media
    Let’s face it!
  • 3. Let’s take Football fans
    Source: SportMarketingAgency
    Still, no social media today allows them to share emotions with their friends in real time while following the match live...
  • 4. Mobile has only Upsides
  • 5. 5
    in Unit Shipments
    Global Unit Shipments of Desk + Laptop PC’s vs. Smartphones + Tablets
  • 6. 6
    in Traffic Volumes
    Global Mobile Data Traffic by Type
    2008-2015E 2010-2015E CAGR
    X 26!!!
  • 7. 7
    in Usage
    Average Time Spent on Various Mobile Functions (Jan11)
    60% of today’s Usage did not exists 3 years ago!
  • 8. 8
    Mobile is an Efficient Media
    Relative Efficacy of Mobile vs. other Advertising Media (Jan11)
  • 9. 10 X better than Internet
  • 10. and Old media’s need help!
    % of Time Spent in Media vs. % of Advertising Spending (USA 2009)
    10
  • 11. Football + Mobile + Social + New Media + Ads =
  • 12. Our Answer
    A mobile centric Social Network for Sport fans proposed under White Label or Branded version.
    Enjoy, Share and Communicate with other Fans or Players on Live scoring, news & tables via mobile
    Widest availability for multiple mobile platforms & multiple sports
    For the media & brands a way to learn who fans are, engage & communicate efficiently with them
    Strong built-in loyalty mechanics offering multiple Brand & Advertising possibilities.
    Footie™ is the name of our Generic Football Apps
  • 13. Your media
    I Love
    I Like
    Social media’s
    I Watch
    Mass media’s
    Positioning
    100.000’s+
    1.000.000’s+
    10.000.000’s+
    “Weapon of Mass Engagement”
  • 14. Where in the Marketing funnel?
    Promote the branded Footie Apps using Web or Social media campaign using one of its basic functions (ie. Live scoring, exclusive news) but WITHOUT selling your service.
    Awareness

    This is where the Footie Apps effectiveness is maximum. Present your Product or Service as a «Must-Have» for active subscribers. Illustrate your brand via cases (fun, competition, games, etc…)
    Consideration
    
    There you should play on the Community aspect of Footie Apps: “Why chose another Product or Service since this one is used/seems to interest all of my friends?”
    Preference
    
    M-commerce performance are still weak compared to InStore demo’s, Outbound calls of even Online shops. So, do your sales but with higher closing rate of up to 300% higher thanks to Footie Apps.
    Close
    RepurchaseLoop

    Giving more for their money on our platform to your existing customers does not cost a lot of money. We have built-in Loyalty mechanics like points, etc… but a Thank you note might do it.
    Loyalty
    
    Let your Happy customers speak and maybe even not so Happy one as long as you can show that you can close their cases satisfactorily. Amplify Advocates, Neutralize Detractors.
    Advocacy
    
    “Word of Mouth” is one of the most powerful message on the web today. Rely on our built-in mechanics to tell your story and use it in your Social or Mass media campaigns (tickers, etc…)
    Awareness
    
  • 15. Footie Segmentation
    *: Please refer to Forrester Research © 2008 for Social Media Segmentation definitions
  • 16. How does it work?
  • 17. Apps typical functionalities
    News
    Dashboard
    Notifications
    Facebook Login
    SMS Invite
    Live Feed
    Tables
    Media player
    Footie™ is the name of our Generic Apps
  • 18. www.footie.eu
    Simple Registration portal (selection of the League/Club supported, also on mobile)
    Jupiler League Casino Eredivisie Premier league Bundesliga La Liga Ligue 1 Serie A Turkcell Süper Lig Champion’s Europa
    (BE) (NL) (UK) (DE) (SP) (FR) (IT) (TU) league league
  • 19. How do I monetize this?
  • 20. Splash screen & banners (Ads by L’Oreal)
    Splash screen (3-4 sec)
    (Eventually Clickable & Dynamic)
    Startup/Login screen
    300*50 bottom/top banner(Format may vary in function of the phone)
    Footie™ is the name of our Generic Apps
  • 21. “Shouts” to members
    Send messages to All/Selected Members (Region/Club based) including Text/Pictures/Video’s or link to your (Mobile) Website.
    If needed People can comment (moderated) and ask questions or starts dialogue.
  • 22. Branded Mobile Phone Apps
    All major devices supported:
    iPhone/iPad
    Android
    Nokia
    Samsung Bada
    Java/BlackBerry
    Mobile Web for all the others
    The best way to link Brands with the Leagues or Championship
    Specific Skins & Icons are designed for each App, Web & Mobile Web interface
    Special Menu Key can be interactive or Dynamic and send to Mobile website
    Fully customizable interfaces
    Screenshots from the Nokia WRT App interface © FC Fenerbahce & FC Besiktas
  • 23. Banners in Branded Mobile Web
    Dynamic Banner delivered by Ad server in order to carry traffic back to the Operator’s Mobile Website during Promotion time.
    Brought to you by
    Special Game proposed by Apparel manufacturer in order to illustrate a new pair of shoes or a special denim provided.
    Singapore Telecom & Adidas shown here as an hypothetical Partners
    On courtesy of S.L. Benfica ©
  • 24. Integration in your Website
    Integrated Mini-Website
    • Completely inserted into your website via iFrame
    • 25. Managed & Hosted by Footie team
    • 26. Fully customizable
    • 27. Update between Web & Mobile Apps immediate in real-time!
    • 28. System remembers preference (login, language, etc...) of each users and for each pages he/she wants to see.
    On courtesy of S.L. Benfica ©
  • 29. Subscriber Database Access
    Subscriber database can be retrieved in 2 ways:
    CSV & Excel dump files to synchronize with your CRM system and accessible via the Backoffice Admins interface.
    API access in order to use platform functionalities in your Apps as login, logout etc… (similar to Facebook Apps API)
  • 30. Promotion on your website
    Integrated Banners
  • 31. 21 Localizations available
    Footie Austria
    Footie Belgium
    Footie Netherlands
    Footie USA
    Footie Brazil
    Footie Argentina
    Footie Finland
    Footie Sweden
    Footie Norway
    Footie Denmark
    Footie Spain
    Footie Portugal
    Footie Russia
    Footie Ukraine
    Footie Switzerland
    Footie Turkey
    Footie Italy
    Footie France
    Footie England
    Footie Germany
    Footie Europe
    More to come…
    Premier league Bundesliga La Liga Ligue 1 Serie A Turkcell Süper Lig Champion’s Europa Brazileiro MLS Primera
    (UK) (DE) (SP) (FR) (IT) (TU) league league (BR) (USA) (ARG)
  • 32. Our App on OVIstore
    TeamBlogger App
    After only a few weeks more than 100.000 visits & 10.000’s downloads/week.
    Heavily promoted by Nokia and more important:
    FANS LOVE IT!!!
  • 33. Branded version for Benfica
    iTunes AppStores
    A “Light” version to gather the news and interact with other fans, and a “Premium” version sold 2,39€ in order to receive and view the exclusive video’s from Benfica TV.
  • 34. OK I’m interested!
  • 35. We propose 2 models
    Footie Branded Model
    • We make a set of Footie Apps with your brand
    iPhone, Android, Nokia & Mobile Web
    • It includes your exclusive content
    • 36. You benefit from the existing Footie community
    • 37. Revenues are mainly from Ads & Content sale
    • 38. No costs involved, only revenue share
    Fully Branded Model
    • We create your own set of branded Apps
    iPhone, Android, Nokia, Samsung, BlackBerry, WP7
    • It include your exclusive content
    • 39. You can advertize it in the Footie community
    • 40. Revenues are as you decide they will be
    • 41. Fixed setup & monthly Saas fee for hosting & support
    • 42. You sell the Ads & Content and keep 100% of revenues.
  • Summary
    Footie launched worldwide on Nokia OVI, iPhone, Android and Mobile web.
    150.000 Downloads to date growing at 22%/week!
    Available in 8 languages & covering 23 major Football leagues with >300 Millions of Fans.
    Free of Charge with fixtures and live scores, ready to welcome your content.
    It is Mobile centric but a Mini-Website is available.
    Revenue share or monthly Saas Fee, you decide.
    Don’t wait to be part of one of the Hottest Apps available on the ever growing Mobile scene today!
    Footie™ is the name of our Generic Football Apps
    Jupiler League Casino Eredivisie Premier league Bundesliga La Liga Ligue 1 Serie A Turkcell Süper Lig Champion’s Europa
    (BE) (NL) (UK) (DE) (SP) (FR) (IT) (TU) league league
  • 43. Schroyens Frederic:
    CEO & Founder
    fschroyens@bluetalk.be
    +32 478 70 29 49
    Luc Jacobs:
    Partner & Business Development & Strategies
    ljacobs@bluetalk.be
    +32 475 92 99 81
    Thank you !