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Dr. Arlen Meyers MediTour Expo Presentation

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Presented by Dr. Arlen Meyers of medVoy.com at MediTourExpo, May 2011, South Point Hotel, Las Vegas, Nevada.

Presented by Dr. Arlen Meyers of medVoy.com at MediTourExpo, May 2011, South Point Hotel, Las Vegas, Nevada.

Published in: Health & Medicine, Business

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  • 1. Arlen D Meyers, MD, MBA www.medvoy.com www.careconnectix.com
  • 2. What are we talkingabout? Medical tourism v medical travel v global care coordination v travel medicine v humanitarian care Medical travel: Leaving home for care Inbound , outbound, domestic Why?  Cost  Availability  Access  Travel  Secrecy
  • 3. Telemedicine and medicaltourismMedical tourism: 35% CAGR into 2010 (outbound 1.6M)Inbound: 561,000 by 2010220 JCI sites in 2008 (76 in 2005)AMA guidelines on medical tourismwww.medvoy.comTelemedicinewww.cotelehealth.com
  • 4. The Six Legged Stool A sustainable business model Global healthcare IT connectivity and integration Global referral networks A global regulatory, socioeconomic and legal ecosystem Patient awareness and acceptance Measurements of value= quality/price
  • 5. Physician ReferralNetworks Barrier is imbalance between benefits to the non-surgeon and costs Costs: hassle factor, translation services, unfamiliarity with foreign care systems and providers, lack of support in country for patient and family or escorts, low payment for services, increased work load, interference with work flow Benefits: potential referral relationship, future revenue stream, enhance global reputation
  • 6. AIDA Awareness  Direct  Introduction  Marketing Intention  Information, influencers, adoption profile Decision  Cost/Benefit Action  Hard v easy
  • 7. The Old Model
  • 8. The New Model
  • 9. The New NewModel:Hybrid
  • 10. 10 Medical TourismTrends 1. Global healthcare information exchanges 2. Commoditization of healthcare and the disintermediation of professionals 3. eBay mechanism to auction global healthcare services 4. Erosion and redefinition of professionalism and ethics 5. New healthcare insurance products designed to empower patients
  • 11. 10 Medical TourismTrends 6. Changes in global healthcare workforce 7. Global quality and price information exchanges and growth of domestic medical tourism 8. Growth of programs offering MBA’s in medical tourism 9. Evolution of medical tourism nurses and advocates 10. Electronic markets offering unused healthcare capacity.
  • 12. Deloitte CustomerSegments Content and Compliant (28.5%) Sick and Savvy (25.3%) Online and Onboard (8%) Shop and Save (2.4%) Out and About (8.2%) Casual and Cautious (27.6%)
  • 13. Themes: Medical TravelIndex Commoditization of care High volume, low cost Digitally integrated Real estate appreciation Aging demographics Minimal geopolitical risk Global diffusion of innovative technologies Telemedicine and telehealth functionality
  • 14. Medical Travel Metrics How many? Where? For what? Which providers?
  • 15. Regional Medical Travel by City inColorado Aurora can Attract More Patients from Aspen, Vail etc. Source: 2009 CHA Discharges Market Staging Inc. www.MarketStaging.com Newport Beach, CA
  • 16. Regional Medical Travel by Hospital inColorado Aurora Hospital can Attract More Patients from Aspen, Vail etc. Source: 2009 CHA Discharges Market Staging Inc. www.MarketStaging.com Newport Beach, CA
  • 17. Regional Medical Travel by City inColorado More Patients & Families Stay in Aspen or VailPatients & Source: 2009 CHA Discharges Families StayLonger in Littleton Market Staging Inc. www.MarketStaging.com Newport Beach, CA
  • 18. Regional Medical Travel by Hospital inColorado Source: 2009 CHA Discharges Aurora Hospital can Attract More Patients with Web Visibility Vail Hospitalhas 15% More Patients withWeb Visibility Market Staging Inc. www.MarketStaging.com Newport Beach, CA
  • 19. Regional Medical Travel Dimensions:1) Geography &Distance & medical service • by patient2) Costs • by market and facility3) Quality • data centric & risk adjusted4) Visibility • branding with web visibility Market Staging Inc. www.MarketStaging.com Newport Beach, CA
  • 20. Foreign HealthcareInfrastructure Hospitals and systems Ambulatory surgery centers Clinical labs and imaging centers Disease specific treatment facilities like cancer centers, stem cell centers, etc International locums placement firmsExample: Fortis Healthcare, Simply Locums
  • 21. Tools and SupportCompanies Players in global healthcare information exchange Data analytics and business intelligence Quality, price and value determinations Companies offering alternative pricing mechanisms Telehealth and telemedicineExample: Cisco/Tandberg
  • 22. Insurance and travelproducts Trip cancellation Follow up care Emergency evacuation Professional liability Infectious disease management Geopolitical risk insuranceExample: Healthcare insurance products
  • 23. Travel/hospitalityinfrastructure Hotels and Surgical Hotels Spas Airport development Tourist attractionsExample: Ritz Carlton, CH2M Hill, Bechtel
  • 24. Medical Travel SupplyChain Travel medicine clinics Medical travel facilitators and specialty travel agents Information and marketing Medical concierge ground operators Currency exchange risk managers/FX risk funds Billing and collection Bid and ask/eBay pricing modelsExample: Medvoy, FaircareMD
  • 25. Real Estate Development Health Cities Ex-patriot retirement communitiesExample: Dell Webb
  • 26. Healthcare Companies Drugs Devices Diagnostics Healthcare IT Service PlatformsExample: Johnson and Johnson
  • 27. Global Healthcare Funds www.fasttrack.net : over 100 funds listed and compared US companies expanding globally www.seekingalpha.com Country Specific Hospital and Healthcare Philippine Hospital Association Foreign Hospital Company Stocks  www.thehindubusinessline.com
  • 28. Medical Travel Portfolio Fortis Healthcare Limited (Bombay Stock Exchange) Marriott International (NYSE) Cisco Systems (NASDAQ) Lloyds Banking Group (NYSE) American Express Company (NYSE) Johnson and Johnson (NASDAQ) Global Healthcare Mutual Funds Bechtel/Halliburton/Fluor
  • 29. 3 Big Challenges in GlobalCare Defining and measuring quality (and therefore value) by migrating from structure and process to transparent outcomes Creating a global professional liability infrastructure and process Creating a global information and telecommunications infrastucture to maintain continuity of care and cross border communication between the referring source and the consultant
  • 30. Thanks and Questions Contact arlen.meyers@medvoy.com 303-724-1952www.medvoy.co m