LyRex Business Presentation

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Presentation for Start@Singapore 2009 semi-final round

Presentation for Start@Singapore 2009 semi-final round

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  • 1. LyRex “With discount, we create attention, buzz and community.” 1Thursday, May 19, 2011
  • 2. For Consumers Problem Unable to make informed decisions due to the lack of real- time merchandise information. Consumers become skeptical and indifferent about a product due to constant bombardment of advertisements. “With discount, we create attention, buzz and community.” 2Thursday, May 19, 2011
  • 3. For Consumers Problem Solution Unable to make informed RecoBeE brings together a decisions due to the lack of real- community for end-users to time merchandise information. exchange real-time information. Consumers become skeptical and 3rd party opinion is always more indifferent about a product due to valuable than corporates constant bombardment of recommendation. advertisements. “With discount, we create attention, buzz and community.” 2Thursday, May 19, 2011
  • 4. For Merchants Problem Hard to capture customer’s attention due to advertising overload. Difficulties serving their customers due to not having sufficient customer information. “With discount, we create attention, buzz and community.” 3Thursday, May 19, 2011
  • 5. For Merchants Problem Solution Hard to capture customer’s Using i-Voucher to capture attention due to advertising customer’s attentions. overload. Difficulties serving their customers Using information provided by due to not having sufficient the RecoBeE community. customer information. “With discount, we create attention, buzz and community.” 3Thursday, May 19, 2011
  • 6. verifying end-users and recording transaction NEW Shops send notification to end-user new notification established connection when open RecoBeE RecoBeE RecoBeE NEW updating information p2p retrieving information iPhone Website iPod Touch One-Way Communication Two-Way Communication “With discount, we create attention, buzz and community.” 4Thursday, May 19, 2011
  • 7. verifying end-users and recording transaction NEW Shops send notification to end-user new notification established connection when open RecoBeE RecoBeE RecoBeE NEW updating information p2p retrieving information iPhone Website iPod Touch One-Way Communication Two-Way Communication “With discount, we create attention, buzz and community.” 4Thursday, May 19, 2011
  • 8. verifying end-users and recording transaction NEW Shops send notification to end-user new notification established connection when open RecoBeE RecoBeE RecoBeE NEW updating information p2p retrieving information iPhone Website iPod Touch One-Way Communication Two-Way Communication “With discount, we create attention, buzz and community.” 4Thursday, May 19, 2011
  • 9. verifying end-users and recording transaction NEW Shops send notification to end-user new notification established connection when open RecoBeE RecoBeE RecoBeE NEW updating information p2p retrieving information iPhone Website iPod Touch One-Way Communication Two-Way Communication “With discount, we create attention, buzz and community.” 4Thursday, May 19, 2011
  • 10. Where is the money? By year 3, LyRex aims to reach a revenue of $4 million Net profit of $2.3 million We are looking for an investment of $80,000 for 40% ownership of the company $5,000,000 $3,750,000 $2,500,000 $1,250,000 2010 2011 $0 2012 “With discount, we create attention, buzz and community.” 5Thursday, May 19, 2011
  • 11. Management Team Name Position Field of Study Gabriel Lee CEO Accounting Electrical Electronic Chen Chiu-Hao Technology Director Engineering Physics and Mathematics Daniel Hartoyo Business Development Science Benjamin Lum Financial Officer Business and Finance “With discount, we create attention, buzz and community.” 6Thursday, May 19, 2011
  • 12. Board of Advisors Mr. Lau Shih Hor founder and CEO of Elixir Technology. He has a wealth of experience and an extensive network of companies and individuals from which we can tap into. Dr. Olaf Rieck Specializes in telecommunications, economics and policy, as well as on corporate strategy for telecommunications service providers. He also held executive teaching assignment with Korea Telecom and LG. “With discount, we create attention, buzz and community.” 7Thursday, May 19, 2011
  • 13. Product RecoBeE Application Website “With discount, we create attention, buzz and community.” 8Thursday, May 19, 2011
  • 14. RecoBeE Application “With discount, we create attention, buzz and community.” 9Thursday, May 19, 2011
  • 15. RecoBeE Built for iPhone and iPod Touch. enable sending and receiving real-time information on-the-go. NEW Support Peer-to-Peer connectivity. Can search by brand, store, discount, product or “near by”. i-Voucher “With discount, we create attention, buzz and community.” 10Thursday, May 19, 2011
  • 16. i-Voucher $50 for 1000 i-Voucher. (POP) With discount, we create attention, buzz and community. Exclusive offering creates a unique value to be inside the community. Tradition Way $440 for printing 10,000 flyers plus $50 per 1,000 distribution = Total of $940. Best price in town “With discount, we create attention, buzz and community.” 11Thursday, May 19, 2011
  • 17. Website “With discount, we create attention, buzz and community.” 12Thursday, May 19, 2011
  • 18. Website A place for end-users to blog about their retail, dining or entertainment experience. Sharing experience Provide recommendations Company Announcement Making friends Help other end-users “With discount, we create attention, buzz and community.” 13Thursday, May 19, 2011
  • 19. Feedback Recommendation insight criticism uses generate LyRex Business Intelligence $$ “With discount, we create attention, buzz and community.” 14Thursday, May 19, 2011
  • 20. Competition? BuUuk (ranked 7th in the lifestyle application category) Hungrygowhere (ranked 1st in the lifestyle application category) ESTAB Flyer Distribution The first two aim to help customers search for cafe and restaurants. At the same time, they do provide a platform for customers to review, comment, and discuss via familiar platforms such as Twitter and Facebook. They also provide information on discount and offers. “With discount, we create attention, buzz and community.” 15Thursday, May 19, 2011
  • 21. Supply & Demand App ranking is high (based on number of downloads) App rating is low (avg of 2.5 stars out of 5) Less than 200 twitter followers. “With discount, we create attention, buzz and community.” 16Thursday, May 19, 2011
  • 22. Supply & Demand App ranking is high (based on number of downloads) App rating is low (avg of 2.5 stars out of 5) Less than 200 twitter followers. High Demand, but consumer are not happy with what they got. “With discount, we create attention, buzz and community.” 16Thursday, May 19, 2011
  • 23. Supply & Demand App ranking is high (based on number of downloads) App rating is low (avg of 2.5 stars out of 5) Less than 200 twitter followers. High Demand, but consumer are not happy with what they got. “With discount, we create attention, buzz and community.” 16Thursday, May 19, 2011
  • 24. Supply & Demand App ranking is high (based on number of downloads) App rating is low (avg of 2.5 stars out of 5) Less than 200 twitter followers. High Demand, but consumer are not happy with what they got. “With discount, we create attention, buzz and community.” 16Thursday, May 19, 2011
  • 25. Marketing Strategy Efficiency “Spread the deal!” Promotion Rewards System Advertisement/ Personal Selling Cost “With discount, we create attention, buzz and community.” 17Thursday, May 19, 2011
  • 26. Points/ Spread the Personal Promotion Reward Advertising Deal! Selling System For end-users Points Encourage RecoBeE is News paper, redeemable to end-users to Free Facebook, offset future recommend Website. purchases deals. For Business partners Allow Rewards Increase businesses to Free report for redeemable for product communicate new clients future reports penetration with end-user directly “With discount, we create attention, buzz and community.” 18Thursday, May 19, 2011
  • 27. IP Strategy Efficiency Community Loyalty Trademark Name Trade Secret our Algorithm Patent our process Cost “With discount, we create attention, buzz and community.” 19Thursday, May 19, 2011
  • 28. Expansion Plan Vertical Expansion: Other industries. Horizontal Expansion: Androids, Smartphone and etc. Geographical: Move into other country with similar culture. ie, Taiwan, Hongkong. “With discount, we create attention, buzz and community.” 20Thursday, May 19, 2011
  • 29. Riding the i-Wave 3-5 years 5+ years 6% 16% iPhone hits 80 countries with in 2 years time and still expanding. 1-3 years New Dev. 16% 62% 96% approved rate. Within this 96%, 98% are approved within 7 days or less. In 8 month time, app store 800 $30M millions downloads. $23M $15M Possible iFund $8M iPhone SDK 3.0 Beta iPhone $0M iPod Touch “With discount, we create attention, buzz and community.” 21Thursday, May 19, 2011
  • 30. In the beginning Soft launch of RecoBeE for 3 months. Free for companies who singed up within the 3 months. Target to have 100 merchants sign up with us by actual launch. “With discount, we create attention, buzz and community.” 22Thursday, May 19, 2011
  • 31. Finance Income Statement Revenue = # of merchant x Lots of i-Voucher “With discount, we create attention, buzz and community.” 23Thursday, May 19, 2011
  • 32. Growth Assumption LyRex aims to reach 20 merchants sign up per month. Number of Lots of i-Voucher purchased per month is also set to increase with more users and as companies see the benefits of using i-Voucher. “With discount, we create attention, buzz and community.” 24Thursday, May 19, 2011
  • 33. Income Statement !*%$&&%&&& !*%&+"%&&& !*%&&&%&&& !+%$&&%&&& !+%&&&%&&& !"%$&&%&&& !"%++-%-*+ 3040560 !(%)"&%&&& 7802195:;<805=0 !"%&&&%&&& >5?@A0B1< !(%$&&%&&& C2@DB1E02F1< !)$-%..+ !(%&&&%&&& !$&&%&&& !"#$%&&& !& /012( ,!))%+&& /012" /012+ ,!$&&%&&& “With discount, we create attention, buzz and community.” 25Thursday, May 19, 2011
  • 34. Breakeven Analysis -./.0123456789:;7<< "+%#$$%$$$ "+%$$$%$$$ "*%#$$%$$$ "*%$$$%$$$ ")%#$$%$$$ ")%$$$%$$$ -./.0123456789:;7<< "(%#$$%$$$ =641>434?167.?@ "(%$$$%$$$ A416),( "#$$%$$$ "$ !"#$$%$$$& ,( ,) ,* ,+ ,( ,) ,* ,+ ,( ,) ,* ,+ “With discount, we create attention, buzz and community.” 26Thursday, May 19, 2011
  • 35. Liquidity Planning LyRex Projected Cashflow Statement For the year 2009 ($199,550) “With discount, we create attention, buzz and community.” 27Thursday, May 19, 2011
  • 36. Liquidity Planning cont. Thus LyRex need $200,000 to survive the first year. Of which we are seeking $80,000 from investors. !"#$%&()* !"#$ !"#$ &()*$+,-./0$ 1*2(/$ 3(4)567$8(9)7/:)(/$ %"#$ “With discount, we create attention, buzz and community.” 28Thursday, May 19, 2011
  • 37. Projected Earning and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“With discount, we create attention, buzz and community.” 29Thursday, May 19, 2011
  • 38. “ Don’t leave home without it ” 30Thursday, May 19, 2011