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SAY	
  

‘YES!’	
  	
  
TO	
  

INNOVATION	
  
Image	
  by	
  JulienTromeur	
  

Ted	
  Chan	
  
©	
  2011	
  Thinking	
  Trends	
  LLP	
  -­‐	
  All	
  rights	
  reserved.	
  	
  
Change is inevitable
Growth is optional
Why	
  Innovate?	
  
“Because	
  its	
  purpose	
  is	
  to	
  create	
  a	
  customer,	
  the	
  business	
  enterprise	
  
has	
  two	
  …	
  basic	
  func=ons:	
  Marke=ng	
  and	
  Innova=on.	
  
Marke=ng	
  and	
  innova=on	
  produce	
  results;	
  	
  
all	
  the	
  rest	
  are	
  'costs‘.	
  	
  In	
  its	
  simplest	
  form,	
  	
  
Innova=on	
  is	
  implemen=ng	
  new	
  ideas	
  to	
  create	
  value.”	
  	
  
Peter	
  Drucker,	
  People	
  &	
  Performance	
  
Why	
  Innovate?	
  

• 
• 
• 
• 
• 
• 
• 

CompeBBon	
  	
  
Customer’s	
  demand	
  	
  
Falling	
  market	
  share	
  	
  	
  
Falling	
  revenue	
  
Rising	
  cost	
  	
  
Product	
  life	
  cycle	
  
MeeBng	
  government	
  	
  	
  
standards/regulaBons	
  

• 
• 
• 
• 
• 
• 
• 
• 
• 

Create	
  new	
  market	
  
Increase	
  market	
  share	
  	
  
Improve	
  quality	
  
Improve	
  service	
  	
  
Expand	
  product	
  range	
  	
  
Increase	
  revenues	
  
Enhance	
  brand	
  
MoBvate	
  employees	
  
Increase	
  producBvity	
  
What	
  is	
  Innova=on?	
  
Inven=on	
  vs.	
  Innova=on	
  

Inven@on	
  

Innova@on	
  
Innova=on	
  

is	
  the	
  	
  
profitable	
  
implementa=on	
  	
  
of	
  ideas	
  
Innova=on	
  &	
  
Produc=vity	
  
Courtesy	
  of	
  Julia	
  Freeman-­‐Woolpert	
  

Rewire	
  for	
  	
  
crea=vity	
  &	
  growth	
  

“Engine	
  of	
  Growth”	
  
Dimensions	
  of	
  Innova=on	
  
•  Offerings	
  
•  PlaWorm	
  
•  SoluBons	
  
•  Customers	
  
•  Customer	
  Experience	
  
•  Value	
  Capture	
  

Sawhney,	
  WolcoQ	
  and	
  Arroniz,	
  	
  
12	
  Different	
  Ways	
  for	
  Companies	
  to	
  Innovate	
  

• 
• 
• 
• 
• 
• 

Processes	
  
OrganizaBon	
  
Supply	
  Chain	
  
Presence	
  
Networking	
  
Brand	
  
Innova=on	
  Approaches	
  
Incremental	
  
Windows	
  OS,	
  Sony	
  Walkman	
  	
  

Breakthrough	
  
Mouse,	
  WWW,	
  Search	
  Engine	
  

New-­‐to-­‐the-­‐Market	
  
	
  IPhone	
  
Disrup=ve	
  
Kawasaki	
  and	
  Honda	
  Motorcycles	
  
Some	
  Myths	
  of	
  Innova=on	
  
Innova=on	
  	
  
begins	
  with	
  
brainstorming	
  

Innova=on	
  
requires	
  crea=ve	
  
people	
  

Gerald	
  H.	
  Gaynor,	
  	
  Innova@on	
  by	
  Design	
  

Individuals	
  drive	
  
innova=on	
  

An	
  innova=ve	
  
process	
  will	
  provide	
  
the	
  results	
  	
  
Whose	
  Business	
  is	
  it	
  Anyway?	
  
Service	
  Team	
  

Marke=ng	
  

S!	
  
ES
SIN
BU
E’	
  
ON
RY
VE
S	
  E
IT’

Management	
  

Research	
  and	
  Development	
  

Product	
  Development	
  	
  
Step	
  1:	
  
Define	
  the	
  
Opportunity	
  

Step	
  2:	
  	
  
Discover	
  the	
  
Ideas	
  

Process	
  of	
  
Innova@on	
  

Step	
  4:	
  	
  
Demonstrate	
  the	
  
Innova=on	
  

Step	
  3:	
  
Develop	
  the	
  	
  
Solu=ons	
  
Let’s	
  try	
  this	
  …	
  
What	
  is	
  the	
  	
  
	
  	
  “Job	
  To	
  Be	
  Done”	
  	
  
	
  	
  	
  	
  	
  in	
  your	
  organiza=on?	
  
Why	
  Companies	
  don’t	
  Innovate	
  

  Deny	
  the	
  need	
  
  Don’t	
  have	
  resources	
  
  Don’t	
  know	
  how	
  to!	
  
Paradox	
  of	
  
Success	
  
“People	
  fail	
  is	
  that	
  	
  
their	
  past	
  and	
  present	
  
success	
  	
  
blinds	
  them	
  to	
  their	
  
vulnerabili@es	
  	
  
and	
  renders	
  them	
  all	
  but	
  	
  
incapable	
  of	
  sustaining	
  the	
  
success	
  	
  
that	
  they	
  are	
  for	
  now	
  
enjoying”	
  	
  
John	
  O’Neil,	
  Paradox	
  of	
  Success	
  
What	
  happened	
  to	
  these	
  companies?	
  
Cri=cal	
  Success	
  Factors	
  
Culture	
  
Leadership	
  
Business	
  	
  Structure	
  
Resources	
  
Customers	
  
Looking	
  Beyond	
  …	
  	
  
Next	
  Genera@on	
  Innova@on	
  
•  Building	
  a	
  customer-­‐
centric	
  culture	
  
•  Building	
  beyond	
  a	
  
product	
  or	
  service	
  
•  Leveraging	
  on	
  
borderless	
  economy	
  
SAY	
  ‘YES!’	
  TO	
  INNOVATION	
  
Just	
  as	
  energy	
  is	
  the	
  basis	
  of	
  life	
  itself,	
  and	
  ideas	
  the	
  
source	
  of	
  innovaBon,	
  so	
  is	
  	
  !nnovaBon	
  	
  the	
  vital	
  spark	
  
of	
  all	
  human	
  change,	
  improvement	
  and	
  progress.	
  
Are	
  we	
  ready?	
  
.com
nds
gtre
kin
.com
thin
nds
gtre
an@
d ch
inkin
te
w.th
it ww
Vis

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Say 'Yes!' to Innovation

  • 1. SAY   ‘YES!’     TO   INNOVATION   Image  by  JulienTromeur   Ted  Chan   ©  2011  Thinking  Trends  LLP  -­‐  All  rights  reserved.    
  • 3. Why  Innovate?   “Because  its  purpose  is  to  create  a  customer,  the  business  enterprise   has  two  …  basic  func=ons:  Marke=ng  and  Innova=on.   Marke=ng  and  innova=on  produce  results;     all  the  rest  are  'costs‘.    In  its  simplest  form,     Innova=on  is  implemen=ng  new  ideas  to  create  value.”     Peter  Drucker,  People  &  Performance  
  • 4. Why  Innovate?   •  •  •  •  •  •  •  CompeBBon     Customer’s  demand     Falling  market  share       Falling  revenue   Rising  cost     Product  life  cycle   MeeBng  government       standards/regulaBons   •  •  •  •  •  •  •  •  •  Create  new  market   Increase  market  share     Improve  quality   Improve  service     Expand  product  range     Increase  revenues   Enhance  brand   MoBvate  employees   Increase  producBvity  
  • 6. Inven=on  vs.  Innova=on   Inven@on   Innova@on  
  • 7. Innova=on   is  the     profitable   implementa=on     of  ideas  
  • 8. Innova=on  &   Produc=vity   Courtesy  of  Julia  Freeman-­‐Woolpert   Rewire  for     crea=vity  &  growth   “Engine  of  Growth”  
  • 9. Dimensions  of  Innova=on   •  Offerings   •  PlaWorm   •  SoluBons   •  Customers   •  Customer  Experience   •  Value  Capture   Sawhney,  WolcoQ  and  Arroniz,     12  Different  Ways  for  Companies  to  Innovate   •  •  •  •  •  •  Processes   OrganizaBon   Supply  Chain   Presence   Networking   Brand  
  • 10. Innova=on  Approaches   Incremental   Windows  OS,  Sony  Walkman     Breakthrough   Mouse,  WWW,  Search  Engine   New-­‐to-­‐the-­‐Market    IPhone   Disrup=ve   Kawasaki  and  Honda  Motorcycles  
  • 11. Some  Myths  of  Innova=on   Innova=on     begins  with   brainstorming   Innova=on   requires  crea=ve   people   Gerald  H.  Gaynor,    Innova@on  by  Design   Individuals  drive   innova=on   An  innova=ve   process  will  provide   the  results    
  • 12. Whose  Business  is  it  Anyway?   Service  Team   Marke=ng   S!   ES SIN BU E’   ON RY VE S  E IT’ Management   Research  and  Development   Product  Development    
  • 13. Step  1:   Define  the   Opportunity   Step  2:     Discover  the   Ideas   Process  of   Innova@on   Step  4:     Demonstrate  the   Innova=on   Step  3:   Develop  the     Solu=ons  
  • 14. Let’s  try  this  …   What  is  the        “Job  To  Be  Done”              in  your  organiza=on?  
  • 15. Why  Companies  don’t  Innovate     Deny  the  need     Don’t  have  resources     Don’t  know  how  to!  
  • 16. Paradox  of   Success   “People  fail  is  that     their  past  and  present   success     blinds  them  to  their   vulnerabili@es     and  renders  them  all  but     incapable  of  sustaining  the   success     that  they  are  for  now   enjoying”     John  O’Neil,  Paradox  of  Success  
  • 17. What  happened  to  these  companies?  
  • 18. Cri=cal  Success  Factors   Culture   Leadership   Business    Structure   Resources   Customers  
  • 19. Looking  Beyond  …     Next  Genera@on  Innova@on   •  Building  a  customer-­‐ centric  culture   •  Building  beyond  a   product  or  service   •  Leveraging  on   borderless  economy  
  • 20. SAY  ‘YES!’  TO  INNOVATION  
  • 21. Just  as  energy  is  the  basis  of  life  itself,  and  ideas  the   source  of  innovaBon,  so  is    !nnovaBon    the  vital  spark   of  all  human  change,  improvement  and  progress.