Every Breath You Take: Identity , Attention , Presence and Reputation ‘ Reputation’ - version 0.1 for SXSW 2007 Ted Nadeau, Dot  Line  inc.

‘ Reputation’ - version 0.1 for SXSW 2007

Ted Nadeau, Dot  Line  inc.

Reputation “ I don't give a damn 'bout my reputation. - You're living in the past - it's a new generation!” - Joan Jett

Reputation What is it? Where is it? (stored, visible) What can you do going forward? What is Reputation 2.0?

What is it?

Where is it? (stored, visible)

What can you do going forward?

What is Reputation 2.0?

Non-Monetary Assets Identity Attention Intention Influence Reputation … Strength Intelligence Wisdom Constitution Dexterity Charisma Experience

Identity

Attention

Intention

Influence

Reputation

…

Strength

Intelligence

Wisdom

Constitution

Dexterity

Charisma

Experience

whoami ? Identity Identity Asserted by me Asserted by other individuals Agreed upon by groups Agreed upon by me and others

Identity

Asserted by me

Asserted by other individuals

Agreed upon by groups

Agreed upon by me and others

My Identity Princeton University CS ‘87 (Fractals) Founder/Consulting through Dot  Line  Inc. (now) Product Manager - Attention Economy - Root Markets, Inc. & Attention TV, Inc. - Seth Goldstein, r0ml, Steve Gillmor, (06-07) CIO - International Money Transfer - American Cash Exchange Inc. / PoniCard (03-06) CTO - Financial Services - Restricted Stock, Inc. (01-03) CTO - Virtual Communities - Cybersites - TheVines, AncientCities (00-01) Tech Lead - Imaging & Workflow , Litigation Support, Demutualization - Prudential (95-99) Developer - Image Processing - Medical, Satellite, GIS (87-94) Broker - Used Computers - Boston Computer Exchange (84-85)

Princeton University CS ‘87 (Fractals)

Founder/Consulting through Dot  Line  Inc. (now)

Product Manager - Attention Economy - Root Markets, Inc. & Attention TV, Inc. - Seth Goldstein, r0ml, Steve Gillmor, (06-07)

CIO - International Money Transfer - American Cash Exchange Inc. / PoniCard (03-06)

CTO - Financial Services - Restricted Stock, Inc. (01-03)

CTO - Virtual Communities - Cybersites - TheVines, AncientCities (00-01)

Tech Lead - Imaging & Workflow , Litigation Support, Demutualization - Prudential (95-99)

Developer - Image Processing - Medical, Satellite, GIS (87-94)

Broker - Used Computers - Boston Computer Exchange (84-85)

Reputation / Identity Your Reputation is part of (connected to) your Identity It ‘appears’ different to different viewers You are not (currently) the primary authority of your Reputation . (Perhaps even the last person to ask.)

Your Reputation is part of (connected to) your Identity

It ‘appears’ different to different viewers

You are not (currently) the primary authority of your Reputation . (Perhaps even the last person to ask.)

What is my Reputation? Not much here from your perspective (yet). Moderator / Panel Leader, Xian, picked me …

Not much here from your perspective (yet).

Moderator / Panel Leader, Xian, picked me …

What is this Talk ? Quick sketch / projection / survey What this is not : Deep analysis, Academic research

Quick sketch / projection / survey

What this is not :

Deep analysis, Academic research

Research Reputation… Wikipedia “Reputation” (also R…Management, R…System) Google “Reputation” (173,000,000 pages) Dictionary Reputation del.icio.us Reputation (5647 entries, top is 316) Reputation Systems Reputation Management … R-Services, R-Repositories, Standards …

Wikipedia “Reputation” (also R…Management, R…System)

Google “Reputation” (173,000,000 pages)

Dictionary Reputation

del.icio.us Reputation (5647 entries, top is 316)

Reputation Systems

Reputation Management

… R-Services, R-Repositories, Standards …

What do you find? Some Systems focused on Reputation EigenTrust - Summarize to single number Whuffie - Cory Doctorow - Down & Out In the Magic Kingdom Karma Slashdot, iKarma, KarmaSphere Opinions Opinity (“Create a powerful and portable Opinity profile and be trusted”)

EigenTrust - Summarize to single number

Whuffie - Cory Doctorow - Down & Out In the Magic Kingdom

Karma

Slashdot, iKarma, KarmaSphere

Opinions

Opinity (“Create a powerful and portable Opinity profile and be trusted”)

Status? None compelling. (to me) Reputation 1.0 not yet working as stand-alone destination nor service. No transfers, No consistency,

None compelling. (to me)

Reputation 1.0 not yet working as stand-alone destination nor service. No transfers, No consistency,

Plus more… Conceptual Models … A Framework for Building Reputation Systems - Pythia Lots of academic papers … Reputation - Roger Dingledine, Michael J Freedman, David Molnar, David Parkes, Paul Syverson - April 2003

Conceptual Models …

A Framework for Building Reputation Systems - Pythia

Lots of academic papers …

Reputation - Roger Dingledine, Michael J Freedman, David Molnar, David Parkes, Paul Syverson - April 2003

What is Reputation? … the general opinion (judgment) (more technically, a social evaluation) of (& by) the public (or a group or a person) toward an entity (person, a group of people, or an organization or brand or object) As distinct & different from the background (others) Concerning the likelihood of the entity to behave in a certain way in the future [under certain circumstances] It is a ubiquitous, spontaneous and highly efficient mechanism of social control

… the general opinion (judgment)

(more technically, a social evaluation)

of (& by) the public (or a group or a person)

toward an entity

(person, a group of people, or an organization or brand or object)

As distinct & different from the background (others)

Concerning the likelihood of the entity

to behave in a certain way in the future

[under certain circumstances]

It is a ubiquitous, spontaneous and highly efficient mechanism of social control

Examples “ Hagrid has a reputation as a mean drunk.” ( context ) AT&T had a reputation for innovation.- ( lost ) SXSW has a reputation for keeping it weird yet relevant. ( asserted ) FOX News has a reputation for …

“ Hagrid has a reputation as a mean drunk.” ( context )

AT&T had a reputation for innovation.- ( lost )

SXSW has a reputation for keeping it weird yet relevant. ( asserted )

FOX News has a reputation for …

Big Reputation Corporations - Apple, Exxon, etc. WWF wrestling personalities Polytheistic Gods - Zeus, Ganesh Big, Consistent, Shared

Corporations - Apple, Exxon, etc.

WWF wrestling personalities

Polytheistic Gods - Zeus, Ganesh

Big, Consistent, Shared

Bigger Entities w/ Reputations in Play - Promote, Secure, Image … The US Poll suggests world hostile to US - Nearly two-thirds of respondents to an international poll for the BBC say they have an unfavourable opinion of George W Bush. - BBC News 2003.06.13 News Organizations & Journalists Bob Woodward, Judith Miller, Nicholas Kristof Politicians - Each Branch/Person (approval ratings) The Internet

The US

Poll suggests world hostile to US - Nearly two-thirds of respondents to an international poll for the BBC say they have an unfavourable opinion of George W Bush. - BBC News 2003.06.13

News Organizations & Journalists

Bob Woodward, Judith Miller, Nicholas Kristof

Politicians - Each Branch/Person (approval ratings)

The Internet

Existing on-line systems eBay - ‘everyone is above average’ LinkedIn (‘Recommends’) World of Warcraft Amazon Academia - Citation Indexes, Citation Impact (Hirsch Number) Google PageRank

eBay - ‘everyone is above average’

LinkedIn (‘Recommends’)

World of Warcraft

Amazon

Academia - Citation Indexes, Citation Impact (Hirsch Number)

Google PageRank

Pre-Internet Reputation Scarlet Letter (shame) FICO credit score ‘likelihood of repayment’ D&B Reports - history of payments ‘Grade A’ Meat Kosher Inspection Diamond Grading

Scarlet Letter (shame)

FICO credit score ‘likelihood of repayment’

D&B Reports - history of payments

‘Grade A’ Meat

Kosher Inspection

Diamond Grading

Reputation & Rating/Evaluation Reputation needs degree (comparison) Needs measurement of truth

Reputation needs degree (comparison)

Needs measurement of truth

Examples Picking a doctor Picking a movie Picking a restaurant in a foreign country Hiring a consultant

Picking a doctor

Picking a movie

Picking a restaurant in a foreign country

Hiring a consultant

Perfect Reputation System Different Data Stores & Key Spaces Your own copy - you own your own data That of Others - symmetric, they own theirs Shared / Agreed (3rd Party) Resolves Conflicts (increases agreement, truth) Multiple Views - Summarized, Details …

Different Data Stores & Key Spaces

Your own copy - you own your own data

That of Others - symmetric, they own theirs

Shared / Agreed (3rd Party)

Resolves Conflicts (increases agreement, truth)

Multiple Views - Summarized, Details …

Problems? What Problems? Reputation Theft (as part of identity) Reputation Damage, Loss , etc. Reputation stuck - Ze Frank Bowling League Identity first, Reputation later ‘ No such thing as bad publicity / Better to be known as something than not at all (ignored). vs. Being Private Social -> ‘Sybil’ attack (person <> user), etc. Karma-whoring (slashdot, digg, amazon)

Reputation Theft (as part of identity)

Reputation Damage, Loss , etc.

Reputation stuck - Ze Frank Bowling League

Identity first, Reputation later

‘ No such thing as bad publicity / Better to be known as something than not at all (ignored). vs. Being Private

Social -> ‘Sybil’ attack (person <> user), etc.

Karma-whoring (slashdot, digg, amazon)

Call to Action - Next Steps Deepen the conversation Implement Reputation Systems Contact xian via his blog Contact me to start a company (? Kidding?) Your Reputation what is it? where is it?

Deepen the conversation

Implement Reputation Systems

Contact xian via his blog

Contact me to start a company (? Kidding?)

Your Reputation

what is it? where is it?