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Every Breath You Take: Identity , Attention , Presence  and Reputation <ul><li>‘ Reputation’  - version 0.1 for SXSW 2007 ...
Reputation “ I don't give a damn 'bout my reputation. - You're living in the past - it's a new generation!” - Joan Jett
Reputation <ul><li>What is it? </li></ul><ul><li>Where is it? (stored, visible) </li></ul><ul><li>What can  you  do going ...
Non-Monetary Assets <ul><li>Identity </li></ul><ul><li>Attention </li></ul><ul><li>Intention </li></ul><ul><li>Influence <...
whoami ?  Identity <ul><li>Identity </li></ul><ul><li>Asserted by me </li></ul><ul><li>Asserted by other individuals </li>...
My Identity <ul><li>Princeton University  CS ‘87 (Fractals) </li></ul><ul><li>Founder/Consulting  through  Dot  Line    ...
Reputation / Identity <ul><li>Your  Reputation  is part of (connected to) your  Identity </li></ul><ul><li>It ‘appears’ di...
What is  my  Reputation? <ul><li>Not much here from your perspective (yet). </li></ul><ul><li>Moderator / Panel Leader, Xi...
What is this Talk ? <ul><li>Quick sketch / projection / survey </li></ul><ul><li>What this is  not : </li></ul><ul><li>Dee...
Research Reputation… <ul><li>Wikipedia  “Reputation”  (also R…Management, R…System) </li></ul><ul><li>Google  “Reputation”...
What do you find? Some Systems focused on Reputation <ul><li>EigenTrust  - Summarize to single number </li></ul><ul><li>Wh...
Status? <ul><li>None  compelling. (to me) </li></ul><ul><li>Reputation 1.0 not yet working as stand-alone destination nor ...
Plus more… <ul><li>Conceptual Models … </li></ul><ul><ul><li>A Framework for Building Reputation Systems -  Pythia </li></...
What is Reputation? <ul><li>…  the general opinion (judgment) </li></ul><ul><li>(more technically, a social evaluation) </...
Examples <ul><li>“ Hagrid has a reputation as a mean drunk.” ( context ) </li></ul><ul><li>AT&T  had  a reputation for inn...
Big Reputation <ul><li>Corporations - Apple, Exxon, etc. </li></ul><ul><li>WWF wrestling personalities </li></ul><ul><li>P...
Bigger Entities w/ Reputations  in Play  - Promote, Secure, Image … <ul><li>The US </li></ul><ul><ul><li>Poll suggests wor...
Existing on-line systems <ul><li>eBay - ‘everyone is above average’ </li></ul><ul><li>LinkedIn (‘Recommends’) </li></ul><u...
Pre-Internet Reputation <ul><li>Scarlet Letter (shame) </li></ul><ul><li>FICO credit score ‘likelihood of repayment’ </li>...
Reputation  & Rating/Evaluation <ul><li>Reputation needs  degree  (comparison) </li></ul><ul><li>Needs measurement of  tru...
Examples <ul><li>Picking a doctor </li></ul><ul><li>Picking a movie </li></ul><ul><li>Picking a restaurant in a foreign co...
Perfect Reputation System <ul><li>Different Data Stores & Key Spaces </li></ul><ul><ul><li>Your own copy - you own your ow...
Problems? What Problems? <ul><li>Reputation  Theft  (as part of identity) </li></ul><ul><li>Reputation  Damage, Loss , etc...
Call to Action - Next Steps <ul><li>Deepen the conversation </li></ul><ul><li>Implement Reputation Systems </li></ul><ul><...
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SXSW 2007 - Reputation 2.0

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SXSW 2007 Presentation portion of: "Every Breath You Take: Identity, Attention, Reputation and Presence"

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  • Transcript of "SXSW 2007 - Reputation 2.0"

    1. 1. Every Breath You Take: Identity , Attention , Presence and Reputation <ul><li>‘ Reputation’ - version 0.1 for SXSW 2007 </li></ul><ul><li>Ted Nadeau, Dot  Line  inc. </li></ul>
    2. 2. Reputation “ I don't give a damn 'bout my reputation. - You're living in the past - it's a new generation!” - Joan Jett
    3. 3. Reputation <ul><li>What is it? </li></ul><ul><li>Where is it? (stored, visible) </li></ul><ul><li>What can you do going forward? </li></ul><ul><li>What is Reputation 2.0? </li></ul>
    4. 4. Non-Monetary Assets <ul><li>Identity </li></ul><ul><li>Attention </li></ul><ul><li>Intention </li></ul><ul><li>Influence </li></ul><ul><li>Reputation </li></ul><ul><li>… </li></ul><ul><li>Strength </li></ul><ul><li>Intelligence </li></ul><ul><li>Wisdom </li></ul><ul><li>Constitution </li></ul><ul><li>Dexterity </li></ul><ul><li>Charisma </li></ul><ul><li>Experience </li></ul>
    5. 5. whoami ? Identity <ul><li>Identity </li></ul><ul><li>Asserted by me </li></ul><ul><li>Asserted by other individuals </li></ul><ul><li>Agreed upon by groups </li></ul><ul><li>Agreed upon by me and others </li></ul>
    6. 6. My Identity <ul><li>Princeton University CS ‘87 (Fractals) </li></ul><ul><li>Founder/Consulting through Dot  Line  Inc. (now) </li></ul><ul><li>Product Manager - Attention Economy - Root Markets, Inc. & Attention TV, Inc. - Seth Goldstein, r0ml, Steve Gillmor, (06-07) </li></ul><ul><li>CIO - International Money Transfer - American Cash Exchange Inc. / PoniCard (03-06) </li></ul><ul><li>CTO - Financial Services - Restricted Stock, Inc. (01-03) </li></ul><ul><li>CTO - Virtual Communities - Cybersites - TheVines, AncientCities (00-01) </li></ul><ul><li>Tech Lead - Imaging & Workflow , Litigation Support, Demutualization - Prudential (95-99) </li></ul><ul><li>Developer - Image Processing - Medical, Satellite, GIS (87-94) </li></ul><ul><li>Broker - Used Computers - Boston Computer Exchange (84-85) </li></ul>
    7. 7. Reputation / Identity <ul><li>Your Reputation is part of (connected to) your Identity </li></ul><ul><li>It ‘appears’ different to different viewers </li></ul><ul><li>You are not (currently) the primary authority of your Reputation . (Perhaps even the last person to ask.) </li></ul>
    8. 8. What is my Reputation? <ul><li>Not much here from your perspective (yet). </li></ul><ul><li>Moderator / Panel Leader, Xian, picked me … </li></ul>
    9. 9. What is this Talk ? <ul><li>Quick sketch / projection / survey </li></ul><ul><li>What this is not : </li></ul><ul><li>Deep analysis, Academic research </li></ul>
    10. 10. Research Reputation… <ul><li>Wikipedia “Reputation” (also R…Management, R…System) </li></ul><ul><li>Google “Reputation” (173,000,000 pages) </li></ul><ul><li>Dictionary Reputation </li></ul><ul><li>del.icio.us Reputation (5647 entries, top is 316) </li></ul><ul><li>Reputation Systems </li></ul><ul><li>Reputation Management </li></ul><ul><li>… R-Services, R-Repositories, Standards … </li></ul>
    11. 11. What do you find? Some Systems focused on Reputation <ul><li>EigenTrust - Summarize to single number </li></ul><ul><li>Whuffie - Cory Doctorow - Down & Out In the Magic Kingdom </li></ul><ul><li>Karma </li></ul><ul><ul><li>Slashdot, iKarma, KarmaSphere </li></ul></ul><ul><li>Opinions </li></ul><ul><ul><li>Opinity (“Create a powerful and portable Opinity profile and be trusted”) </li></ul></ul>
    12. 12. Status? <ul><li>None compelling. (to me) </li></ul><ul><li>Reputation 1.0 not yet working as stand-alone destination nor service. No transfers, No consistency, </li></ul>
    13. 13. Plus more… <ul><li>Conceptual Models … </li></ul><ul><ul><li>A Framework for Building Reputation Systems - Pythia </li></ul></ul><ul><li>Lots of academic papers … </li></ul><ul><ul><li>Reputation - Roger Dingledine, Michael J Freedman, David Molnar, David Parkes, Paul Syverson - April 2003 </li></ul></ul>
    14. 14. What is Reputation? <ul><li>… the general opinion (judgment) </li></ul><ul><li>(more technically, a social evaluation) </li></ul><ul><li>of (& by) the public (or a group or a person) </li></ul><ul><li>toward an entity </li></ul><ul><li>(person, a group of people, or an organization or brand or object) </li></ul><ul><li>As distinct & different from the background (others) </li></ul><ul><li>Concerning the likelihood of the entity </li></ul><ul><li>to behave in a certain way in the future </li></ul><ul><li>[under certain circumstances] </li></ul><ul><li>It is a ubiquitous, spontaneous and highly efficient mechanism of social control </li></ul>
    15. 15. Examples <ul><li>“ Hagrid has a reputation as a mean drunk.” ( context ) </li></ul><ul><li>AT&T had a reputation for innovation.- ( lost ) </li></ul><ul><li>SXSW has a reputation for keeping it weird yet relevant. ( asserted ) </li></ul><ul><li>FOX News has a reputation for … </li></ul>
    16. 16. Big Reputation <ul><li>Corporations - Apple, Exxon, etc. </li></ul><ul><li>WWF wrestling personalities </li></ul><ul><li>Polytheistic Gods - Zeus, Ganesh </li></ul><ul><li>Big, Consistent, Shared </li></ul>
    17. 17. Bigger Entities w/ Reputations in Play - Promote, Secure, Image … <ul><li>The US </li></ul><ul><ul><li>Poll suggests world hostile to US - Nearly two-thirds of respondents to an international poll for the BBC say they have an unfavourable opinion of George W Bush. - BBC News 2003.06.13 </li></ul></ul><ul><li>News Organizations & Journalists </li></ul><ul><ul><li>Bob Woodward, Judith Miller, Nicholas Kristof </li></ul></ul><ul><li>Politicians - Each Branch/Person (approval ratings) </li></ul><ul><li>The Internet </li></ul>
    18. 18. Existing on-line systems <ul><li>eBay - ‘everyone is above average’ </li></ul><ul><li>LinkedIn (‘Recommends’) </li></ul><ul><li>World of Warcraft </li></ul><ul><li>Amazon </li></ul><ul><li>Academia - Citation Indexes, Citation Impact (Hirsch Number) </li></ul><ul><li>Google PageRank </li></ul>
    19. 19. Pre-Internet Reputation <ul><li>Scarlet Letter (shame) </li></ul><ul><li>FICO credit score ‘likelihood of repayment’ </li></ul><ul><li>D&B Reports - history of payments </li></ul><ul><li>‘Grade A’ Meat </li></ul><ul><li>Kosher Inspection </li></ul><ul><li>Diamond Grading </li></ul>
    20. 20. Reputation & Rating/Evaluation <ul><li>Reputation needs degree (comparison) </li></ul><ul><li>Needs measurement of truth </li></ul>
    21. 21. Examples <ul><li>Picking a doctor </li></ul><ul><li>Picking a movie </li></ul><ul><li>Picking a restaurant in a foreign country </li></ul><ul><li>Hiring a consultant </li></ul>
    22. 22. Perfect Reputation System <ul><li>Different Data Stores & Key Spaces </li></ul><ul><ul><li>Your own copy - you own your own data </li></ul></ul><ul><ul><li>That of Others - symmetric, they own theirs </li></ul></ul><ul><ul><li>Shared / Agreed (3rd Party) </li></ul></ul><ul><li>Resolves Conflicts (increases agreement, truth) </li></ul><ul><li>Multiple Views - Summarized, Details … </li></ul>
    23. 23. Problems? What Problems? <ul><li>Reputation Theft (as part of identity) </li></ul><ul><li>Reputation Damage, Loss , etc. </li></ul><ul><li>Reputation stuck - Ze Frank Bowling League </li></ul><ul><li>Identity first, Reputation later </li></ul><ul><ul><li>‘ No such thing as bad publicity / Better to be known as something than not at all (ignored). vs. Being Private </li></ul></ul><ul><li>Social -> ‘Sybil’ attack (person <> user), etc. </li></ul><ul><li>Karma-whoring (slashdot, digg, amazon) </li></ul>
    24. 24. Call to Action - Next Steps <ul><li>Deepen the conversation </li></ul><ul><li>Implement Reputation Systems </li></ul><ul><li>Contact xian via his blog </li></ul><ul><li>Contact me to start a company (? Kidding?) </li></ul><ul><li>Your Reputation </li></ul><ul><li>what is it? where is it? </li></ul>

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