SXSW 2007 - Reputation 2.0

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SXSW 2007 Presentation portion of: "Every Breath You Take: Identity, Attention, Reputation and Presence"

SXSW 2007 Presentation portion of: "Every Breath You Take: Identity, Attention, Reputation and Presence"

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  • 1. Every Breath You Take: Identity , Attention , Presence and Reputation
    • ‘ Reputation’ - version 0.1 for SXSW 2007
    • Ted Nadeau, Dot  Line  inc.
  • 2. Reputation “ I don't give a damn 'bout my reputation. - You're living in the past - it's a new generation!” - Joan Jett
  • 3. Reputation
    • What is it?
    • Where is it? (stored, visible)
    • What can you do going forward?
    • What is Reputation 2.0?
  • 4. Non-Monetary Assets
    • Identity
    • Attention
    • Intention
    • Influence
    • Reputation
    • Strength
    • Intelligence
    • Wisdom
    • Constitution
    • Dexterity
    • Charisma
    • Experience
  • 5. whoami ? Identity
    • Identity
    • Asserted by me
    • Asserted by other individuals
    • Agreed upon by groups
    • Agreed upon by me and others
  • 6. My Identity
    • Princeton University CS ‘87 (Fractals)
    • Founder/Consulting through Dot  Line  Inc. (now)
    • Product Manager - Attention Economy - Root Markets, Inc. & Attention TV, Inc. - Seth Goldstein, r0ml, Steve Gillmor, (06-07)
    • CIO - International Money Transfer - American Cash Exchange Inc. / PoniCard (03-06)
    • CTO - Financial Services - Restricted Stock, Inc. (01-03)
    • CTO - Virtual Communities - Cybersites - TheVines, AncientCities (00-01)
    • Tech Lead - Imaging & Workflow , Litigation Support, Demutualization - Prudential (95-99)
    • Developer - Image Processing - Medical, Satellite, GIS (87-94)
    • Broker - Used Computers - Boston Computer Exchange (84-85)
  • 7. Reputation / Identity
    • Your Reputation is part of (connected to) your Identity
    • It ‘appears’ different to different viewers
    • You are not (currently) the primary authority of your Reputation . (Perhaps even the last person to ask.)
  • 8. What is my Reputation?
    • Not much here from your perspective (yet).
    • Moderator / Panel Leader, Xian, picked me …
  • 9. What is this Talk ?
    • Quick sketch / projection / survey
    • What this is not :
    • Deep analysis, Academic research
  • 10. Research Reputation…
    • Wikipedia “Reputation” (also R…Management, R…System)
    • Google “Reputation” (173,000,000 pages)
    • Dictionary Reputation
    • del.icio.us Reputation (5647 entries, top is 316)
    • Reputation Systems
    • Reputation Management
    • … R-Services, R-Repositories, Standards …
  • 11. What do you find? Some Systems focused on Reputation
    • EigenTrust - Summarize to single number
    • Whuffie - Cory Doctorow - Down & Out In the Magic Kingdom
    • Karma
      • Slashdot, iKarma, KarmaSphere
    • Opinions
      • Opinity (“Create a powerful and portable Opinity profile and be trusted”)
  • 12. Status?
    • None compelling. (to me)
    • Reputation 1.0 not yet working as stand-alone destination nor service. No transfers, No consistency,
  • 13. Plus more…
    • Conceptual Models …
      • A Framework for Building Reputation Systems - Pythia
    • Lots of academic papers …
      • Reputation - Roger Dingledine, Michael J Freedman, David Molnar, David Parkes, Paul Syverson - April 2003
  • 14. What is Reputation?
    • … the general opinion (judgment)
    • (more technically, a social evaluation)
    • of (& by) the public (or a group or a person)
    • toward an entity
    • (person, a group of people, or an organization or brand or object)
    • As distinct & different from the background (others)
    • Concerning the likelihood of the entity
    • to behave in a certain way in the future
    • [under certain circumstances]
    • It is a ubiquitous, spontaneous and highly efficient mechanism of social control
  • 15. Examples
    • “ Hagrid has a reputation as a mean drunk.” ( context )
    • AT&T had a reputation for innovation.- ( lost )
    • SXSW has a reputation for keeping it weird yet relevant. ( asserted )
    • FOX News has a reputation for …
  • 16. Big Reputation
    • Corporations - Apple, Exxon, etc.
    • WWF wrestling personalities
    • Polytheistic Gods - Zeus, Ganesh
    • Big, Consistent, Shared
  • 17. Bigger Entities w/ Reputations in Play - Promote, Secure, Image …
    • The US
      • Poll suggests world hostile to US - Nearly two-thirds of respondents to an international poll for the BBC say they have an unfavourable opinion of George W Bush. - BBC News 2003.06.13
    • News Organizations & Journalists
      • Bob Woodward, Judith Miller, Nicholas Kristof
    • Politicians - Each Branch/Person (approval ratings)
    • The Internet
  • 18. Existing on-line systems
    • eBay - ‘everyone is above average’
    • LinkedIn (‘Recommends’)
    • World of Warcraft
    • Amazon
    • Academia - Citation Indexes, Citation Impact (Hirsch Number)
    • Google PageRank
  • 19. Pre-Internet Reputation
    • Scarlet Letter (shame)
    • FICO credit score ‘likelihood of repayment’
    • D&B Reports - history of payments
    • ‘Grade A’ Meat
    • Kosher Inspection
    • Diamond Grading
  • 20. Reputation & Rating/Evaluation
    • Reputation needs degree (comparison)
    • Needs measurement of truth
  • 21. Examples
    • Picking a doctor
    • Picking a movie
    • Picking a restaurant in a foreign country
    • Hiring a consultant
  • 22. Perfect Reputation System
    • Different Data Stores & Key Spaces
      • Your own copy - you own your own data
      • That of Others - symmetric, they own theirs
      • Shared / Agreed (3rd Party)
    • Resolves Conflicts (increases agreement, truth)
    • Multiple Views - Summarized, Details …
  • 23. Problems? What Problems?
    • Reputation Theft (as part of identity)
    • Reputation Damage, Loss , etc.
    • Reputation stuck - Ze Frank Bowling League
    • Identity first, Reputation later
      • ‘ No such thing as bad publicity / Better to be known as something than not at all (ignored). vs. Being Private
    • Social -> ‘Sybil’ attack (person <> user), etc.
    • Karma-whoring (slashdot, digg, amazon)
  • 24. Call to Action - Next Steps
    • Deepen the conversation
    • Implement Reputation Systems
    • Contact xian via his blog
    • Contact me to start a company (? Kidding?)
    • Your Reputation
    • what is it? where is it?