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SXSW 2007 - Reputation 2.0

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SXSW 2007 Presentation portion of: "Every Breath You Take: Identity, Attention, Reputation and Presence"

SXSW 2007 Presentation portion of: "Every Breath You Take: Identity, Attention, Reputation and Presence"

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    • 1. Every Breath You Take: Identity , Attention , Presence and Reputation
      • ‘ Reputation’ - version 0.1 for SXSW 2007
      • Ted Nadeau, Dot  Line  inc.
    • 2. Reputation “ I don't give a damn 'bout my reputation. - You're living in the past - it's a new generation!” - Joan Jett
    • 3. Reputation
      • What is it?
      • Where is it? (stored, visible)
      • What can you do going forward?
      • What is Reputation 2.0?
    • 4. Non-Monetary Assets
      • Identity
      • Attention
      • Intention
      • Influence
      • Reputation
      • Strength
      • Intelligence
      • Wisdom
      • Constitution
      • Dexterity
      • Charisma
      • Experience
    • 5. whoami ? Identity
      • Identity
      • Asserted by me
      • Asserted by other individuals
      • Agreed upon by groups
      • Agreed upon by me and others
    • 6. My Identity
      • Princeton University CS ‘87 (Fractals)
      • Founder/Consulting through Dot  Line  Inc. (now)
      • Product Manager - Attention Economy - Root Markets, Inc. & Attention TV, Inc. - Seth Goldstein, r0ml, Steve Gillmor, (06-07)
      • CIO - International Money Transfer - American Cash Exchange Inc. / PoniCard (03-06)
      • CTO - Financial Services - Restricted Stock, Inc. (01-03)
      • CTO - Virtual Communities - Cybersites - TheVines, AncientCities (00-01)
      • Tech Lead - Imaging & Workflow , Litigation Support, Demutualization - Prudential (95-99)
      • Developer - Image Processing - Medical, Satellite, GIS (87-94)
      • Broker - Used Computers - Boston Computer Exchange (84-85)
    • 7. Reputation / Identity
      • Your Reputation is part of (connected to) your Identity
      • It ‘appears’ different to different viewers
      • You are not (currently) the primary authority of your Reputation . (Perhaps even the last person to ask.)
    • 8. What is my Reputation?
      • Not much here from your perspective (yet).
      • Moderator / Panel Leader, Xian, picked me …
    • 9. What is this Talk ?
      • Quick sketch / projection / survey
      • What this is not :
      • Deep analysis, Academic research
    • 10. Research Reputation…
      • Wikipedia “Reputation” (also R…Management, R…System)
      • Google “Reputation” (173,000,000 pages)
      • Dictionary Reputation
      • del.icio.us Reputation (5647 entries, top is 316)
      • Reputation Systems
      • Reputation Management
      • … R-Services, R-Repositories, Standards …
    • 11. What do you find? Some Systems focused on Reputation
      • EigenTrust - Summarize to single number
      • Whuffie - Cory Doctorow - Down & Out In the Magic Kingdom
      • Karma
        • Slashdot, iKarma, KarmaSphere
      • Opinions
        • Opinity (“Create a powerful and portable Opinity profile and be trusted”)
    • 12. Status?
      • None compelling. (to me)
      • Reputation 1.0 not yet working as stand-alone destination nor service. No transfers, No consistency,
    • 13. Plus more…
      • Conceptual Models …
        • A Framework for Building Reputation Systems - Pythia
      • Lots of academic papers …
        • Reputation - Roger Dingledine, Michael J Freedman, David Molnar, David Parkes, Paul Syverson - April 2003
    • 14. What is Reputation?
      • … the general opinion (judgment)
      • (more technically, a social evaluation)
      • of (& by) the public (or a group or a person)
      • toward an entity
      • (person, a group of people, or an organization or brand or object)
      • As distinct & different from the background (others)
      • Concerning the likelihood of the entity
      • to behave in a certain way in the future
      • [under certain circumstances]
      • It is a ubiquitous, spontaneous and highly efficient mechanism of social control
    • 15. Examples
      • “ Hagrid has a reputation as a mean drunk.” ( context )
      • AT&T had a reputation for innovation.- ( lost )
      • SXSW has a reputation for keeping it weird yet relevant. ( asserted )
      • FOX News has a reputation for …
    • 16. Big Reputation
      • Corporations - Apple, Exxon, etc.
      • WWF wrestling personalities
      • Polytheistic Gods - Zeus, Ganesh
      • Big, Consistent, Shared
    • 17. Bigger Entities w/ Reputations in Play - Promote, Secure, Image …
      • The US
        • Poll suggests world hostile to US - Nearly two-thirds of respondents to an international poll for the BBC say they have an unfavourable opinion of George W Bush. - BBC News 2003.06.13
      • News Organizations & Journalists
        • Bob Woodward, Judith Miller, Nicholas Kristof
      • Politicians - Each Branch/Person (approval ratings)
      • The Internet
    • 18. Existing on-line systems
      • eBay - ‘everyone is above average’
      • LinkedIn (‘Recommends’)
      • World of Warcraft
      • Amazon
      • Academia - Citation Indexes, Citation Impact (Hirsch Number)
      • Google PageRank
    • 19. Pre-Internet Reputation
      • Scarlet Letter (shame)
      • FICO credit score ‘likelihood of repayment’
      • D&B Reports - history of payments
      • ‘Grade A’ Meat
      • Kosher Inspection
      • Diamond Grading
    • 20. Reputation & Rating/Evaluation
      • Reputation needs degree (comparison)
      • Needs measurement of truth
    • 21. Examples
      • Picking a doctor
      • Picking a movie
      • Picking a restaurant in a foreign country
      • Hiring a consultant
    • 22. Perfect Reputation System
      • Different Data Stores & Key Spaces
        • Your own copy - you own your own data
        • That of Others - symmetric, they own theirs
        • Shared / Agreed (3rd Party)
      • Resolves Conflicts (increases agreement, truth)
      • Multiple Views - Summarized, Details …
    • 23. Problems? What Problems?
      • Reputation Theft (as part of identity)
      • Reputation Damage, Loss , etc.
      • Reputation stuck - Ze Frank Bowling League
      • Identity first, Reputation later
        • ‘ No such thing as bad publicity / Better to be known as something than not at all (ignored). vs. Being Private
      • Social -> ‘Sybil’ attack (person <> user), etc.
      • Karma-whoring (slashdot, digg, amazon)
    • 24. Call to Action - Next Steps
      • Deepen the conversation
      • Implement Reputation Systems
      • Contact xian via his blog
      • Contact me to start a company (? Kidding?)
      • Your Reputation
      • what is it? where is it?

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