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Cloud Services                                                   Grant Mufford                                            ...
Durham Datacenter© Copyright 2010 EMC Corporation. All rights reserved.   2
The Cloud Model                                                         Security© Copyright 2010 EMC Corporation. All righ...
Which Industries adopt Cloud            2011 Cloud Services Spending                                        EMC Dedicated ...
Service Provider Offerings            30                    28            25                             20            20 ...
What do we know about the East African Corporate Market?Service/Solution                                          % of Res...
The Cloud Workload FilterMust satisfy economic, trust, and functionality requirements                                     ...
EMC Enabled Cloud Offerings© Copyright 2010 EMC Corporation. All rights reserved.   87
40+ Signed EMC-powered SPs                                                         Public/Hybrid                          ...
Colt - Backup-aaS and Storage-aaS © Copyright 2010 EMC Corporation. All rights reserved.   10
VMware Based IaaS Providers Lead Public Cloud MarketMagic Quadrant for Cloud Infrastructure as a Service and Web Hosting  ...
The New EMC Portfolio                                                         End-User Choice With IT Control             ...
The New EMC Portfolio                            Virtual Desktop Infrastructure: End-User Choice With IT                  ...
Journey To The Cloud                          IT Production                     Business Production                IT-as-a...
Hybrid Cloud Offers a Compelling Economic CaseAnnual total IT spend                                                      •...
© Copyright 2010 EMC Corporation. All rights reserved.   17
Would you buy a car like this?.....© Copyright 2010 EMC Corporation. All rights reserved.   18
…..or like this?© Copyright 2010 EMC Corporation. All rights reserved.   19
Does you DC look like this?© Copyright 2010 EMC Corporation. All rights reserved.   20
Factory Built Vblock infrastructure• Pre-Integrated         – Market & technology leaders           Cisco, EMC, and VMware...
A Closer Look: Virtualization        Connection            Mgmt &               Virtual Desktops        Servers           ...
A Closer Look: Unified Computing                                                                   Virtual switch         ...
EMC VNX – 70+ integration points to VMwareAccurate Metrics                                                           VAAI*...
Unified Infrastructure Manager – Service Based                                                          Enterprise Managem...
Seamless Support Experience                               Benefits                                                     Str...
VBLOCK PLATFORM SERIES                                                                                      Vblock 700    ...
vCloud Director – Service Based© Copyright 2010 EMC Corporation. All rights reserved.   29
EMC Cloud Service Delivery Platform                                                                             Service De...
Automated Orchestration of VBLOCK infrastructure                                                             1            ...
vScale Financing – Scalable & Elastic                                                                Incremental          ...
vmware vShield – Multi Tennancy© Copyright 2010 EMC Corporation. All rights reserved.   33
vmware vShield App with DLP© Copyright 2010 EMC Corporation. All rights reserved.   34
Security : From Physical To Logical     Physical Data Center                                                         Virtu...
The New Security Stack                                                                                                    ...
Information Security Services                                                         The Security Division of EMC        ...
vCloud Connector - Trust© Copyright 2010 EMC Corporation. All rights reserved.   38
Cloud Provider Validation© Copyright 2010 EMC Corporation. All rights reserved.   39
vCenter Chargeback - Metered© Copyright 2010 EMC Corporation. All rights reserved.   40
Your Cloud JourneyEMC Consulting will simplify your journey• 2000+ associates worldwide, supplemented by 12,000 EMC  Globa...
Some examples of the work we do       VDC Management Framework and Runbooks                                               ...
www.EMC.com/emcitEMC IT Journey to the Private Cloud:A Practitioners Guidehttp://www.emc.com/collateral/software/white-pap...
THANK YOU© Copyright 2010 EMC Corporation. All rights reserved.   45
USE CASE 2 Back up services                                      Requirements       Environment            Solution       ...
EMC Service Provider Partner Program• Long term structured collaboration         – Programmatic Tier Driven Investment&Inc...
EMC Velocity Service Provider Program             Benefits                                                              Br...
EMC Velocity Service Provider Program  Requirements                                                              Bronze   ...
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  1. 1. Cloud Services Grant Mufford vSpecialist, Africa EMC Corporation© Copyright 2010 EMC Corporation. All rights reserved. 1
  2. 2. Durham Datacenter© Copyright 2010 EMC Corporation. All rights reserved. 2
  3. 3. The Cloud Model Security© Copyright 2010 EMC Corporation. All rights reserved. 3
  4. 4. Which Industries adopt Cloud 2011 Cloud Services Spending EMC Dedicated Industry Sales by Industry and Solutions Practices M&E 3% Others • Financial Services Transportation 4% 2% • Telecom, Media & Entertainment Energy 5% • Public Sector / GovernmentHealthcare 5% Financial Services • Healthcare 21% • Energy (Oil & Gas, Utilities)Retail/Whole 10% Manufacturing 19% Dedicated industry expertise in over Government 15% 65% of the Cloud Services Market Comm & High Tech (in addition to significant enterprise/ 16% horizontal experience across all verticals)Source: Gartner 2010 © Copyright 2010 EMC Corporation. All rights reserved. 4
  5. 5. Service Provider Offerings 30 28 25 20 20 15 13 13 10 10 9 6 5 5 3 2 2 1 0© Copyright 2010 EMC Corporation. All rights reserved. 5
  6. 6. What do we know about the East African Corporate Market?Service/Solution % of Respondents Requiring the ServiceDisaster Recovery Service 72%Information Storage 31%Virtual Data Centre 46%Managed Information Security Service 49%Managed Backup and Recovery 54%Hosted Application Service 33%Archiving Services 51%Digital Content Management Service 54%Managed Video Surveillance Services 44%Information Protection Advisory Services 31% © Copyright 2010 EMC Corporation. All rights reserved. 64
  7. 7. The Cloud Workload FilterMust satisfy economic, trust, and functionality requirements Functionality Economic Evaluation Trust Assessment Assessment Asynchronous Suitable public Comms (Email) cloud offer Trust concerns exists for these Synchronous Comms (VOIP) suggest public workloads Economics cloud for these CRM, ERP, SCM favor public workloads Apps cloud for these Suitable public workloads cloud offer Content doesn‟t exist Distribution Information Trust dictates Systems Mgmnt private cloud Transaction Management Economics favor private . .. cloud Economics HR, HIS Apps Health, Medical dictate legacy architecture© Copyright 2010 EMC Corporation. All rights reserved. 7
  8. 8. EMC Enabled Cloud Offerings© Copyright 2010 EMC Corporation. All rights reserved. 87
  9. 9. 40+ Signed EMC-powered SPs Public/Hybrid Cloud© Copyright 2010 EMC Corporation. All rights reserved. 9
  10. 10. Colt - Backup-aaS and Storage-aaS © Copyright 2010 EMC Corporation. All rights reserved. 10
  11. 11. VMware Based IaaS Providers Lead Public Cloud MarketMagic Quadrant for Cloud Infrastructure as a Service and Web Hosting 4 of 5 cloud providers in Leader‟s quadrant are VMware-based! • Rackspace also has a large amount of vSphere hosting • Amazon accepts no liability • http://aws.amazon.com/terms/ • “AS IS” and “AS Available” • At your sole riskSource: Gartner (December 2010) © Copyright 2010 EMC Corporation. All rights reserved. 11
  12. 12. The New EMC Portfolio End-User Choice With IT Control Enterprise Applications Big Data Applications Big Data Analytics Structured & Unstructured Massive Scalability Hybrid Technologies Security And Compliance Policy-Driven Management Transactional Storage Integrated Data Mobility Big Data Storage VMware Integration, Simplicity, Efficiency, Linear Scalability, Operational Simplicity, Scalability, Availability Geographic Distribution, File And Object Backup And Archiving Speed, Deduplication, VMware Integration© Copyright 2010 EMC Corporation. All rights reserved. 12
  13. 13. The New EMC Portfolio Virtual Desktop Infrastructure: End-User Choice With IT View Control Enterprise Applications Big Data Applications Greenplum Big Data Analytics Structured & Unstructured Massive Scalability vFabric vFabric Cloud vCloud Cloud vShield Director vSphere Foundry Hybrid Technologies vSphere Foundry Security And Compliance Ionix Policy-Driven Management Transactional Storage Big Data Storage VNX VMAX Integrated Data Mobility Linear Scalability, OperationalAtmos VMware Integration, Simplicity, Efficiency, Isilon Simplicity, Scalability, Availability VPLEX Geographic Distribution, File And Object Data Domain,And VMwareNetworker Backup Avamar, Speed, Deduplication, Archiving Integration© Copyright 2010 EMC Corporation. All rights reserved. 13
  14. 14. Journey To The Cloud IT Production Business Production IT-as-a-Service Lower Costs Improve Quality of Service Improve Agility 100%% Virtualized IT Budget Shift 86% Strategic Benefits 75% No IT Budget IT Budget Reduction CAPEX Savings Owned by Business 40% Platinum 30% Gold 15% Phase 1 Phase 2 Phase 3 IT Owned Apps Mission Critical Apps Run IT As A Business © Copyright 2010 EMC Corporation. All rights reserved. 15
  15. 15. Hybrid Cloud Offers a Compelling Economic CaseAnnual total IT spend • Hybrid cloud offers customers lower IT(100=Total IT spend with all on-premise infrastructure) spend than either pure public or pure 100 private cloudCloud Services – Virtualization and consolidation lowers spend on 82 infrastructure, energy, and servicesIT Services 80 76 – Optimized workload sourcing based on economics, trust, and feasibility – Optimized provisioning using public cloud forInternal “burst” and in-house capacity for day-to-dayServices demandSoftware – Higher productivity in application developmentHardware and maintenance with standardized frameworks and rationalized applications portfolioFacilities and FabricTelecom • Hybrid cloud benefits also include higherNon x86 business productivity and agility1 – Faster and more efficient development and Legacy IT Pure Pure Hybrid deployment of new products and services Private Public Cloud Cloud Cloud – Lower cost to experiment with new products or operating processes1. Benefits beyond IT spend reduction were not quantifiedSource: McKinsey and EMC Consulting analysis© Copyright 2010 EMC Corporation. All rights reserved. 16
  16. 16. © Copyright 2010 EMC Corporation. All rights reserved. 17
  17. 17. Would you buy a car like this?.....© Copyright 2010 EMC Corporation. All rights reserved. 18
  18. 18. …..or like this?© Copyright 2010 EMC Corporation. All rights reserved. 19
  19. 19. Does you DC look like this?© Copyright 2010 EMC Corporation. All rights reserved. 20
  20. 20. Factory Built Vblock infrastructure• Pre-Integrated – Market & technology leaders Cisco, EMC, and VMware best-of-breed technologies• Pre-Architected – Take the guesswork out of architecting• Pre-Tested – Save weeks of validation testing so you can get out of the lab and into production• Predictable© Copyright 2010 EMC Corporation. All rights reserved. 21
  21. 21. A Closer Look: Virtualization Connection Mgmt & Virtual Desktops Servers Security Virtualization© Copyright 2010 EMC Corporation. All rights reserved. 22
  22. 22. A Closer Look: Unified Computing Virtual switch (Nexus 1000V)Unified FabricFabric ExtenderVirtualized AdapterScale OutService profilesExtended Memory Unified Computing© Copyright 2010 EMC Corporation. All rights reserved. 23
  23. 23. EMC VNX – 70+ integration points to VMwareAccurate Metrics VAAI* offload Storage Unisphere vCenter Server Virtual server administrator Less net I/O integration administrator Manage storage and VM 10X More VMs Faster response Manage storage and VM resources in unison resources in unison Control offload functions Control offload functions and and integrated replication integrated replication* VAAI = VMware vStorage APIs for Array Integration© Copyright 2010 EMC Corporation. All rights reserved. 24
  24. 24. Unified Infrastructure Manager – Service Based Enterprise Management vCenter, vCloud (or other) portals Platforms Provisioning and Configuration, compliance, synchronization and fault events Unified Vblock Management Ionix Unified Infrastructure Manager Provisioning Operations IT Infrastructure Service Catalog Cross-domain context and deep visibility Unified Consolidated Configuration Policy-based provisioning, topology, VM operational compliance management configuration, events, and awareness analysis and change services Manages one or more Vblocks UCS Manager EMC Symmetrix UCS Manager UCS Cisco Manager Cisco MDS, EMC UCS Manager Management UCS Manager Nexus Unisphere Console Manages one or more Vblocks© Copyright 2010 EMC Corporation. All rights reserved. 25
  25. 25. Seamless Support Experience Benefits StructureSimplified  Single point of contact to cross-company,support process cross-product support experts  Collaborative support process across all Customer/Partner three companies  Sophisticated tools to speed collaboration (Cisco TelePresence™, Cisco WebEx™)Reduced time  Cross-trained technical teamsto resolution VCE  Experts with the deep expertise in virtualization, networking, computing, and storage to resolve technical problems Cisco VMware EMCLower impact  Interoperability testing and troubleshootingon businessoperations VMware  Labs with equipment and software from all Cisco Field EMC FieldIncreased Professional three companies to help replicate and Services Servicessolution Servicesavailability, resolve problemsreliability, andproductivity © Copyright 2010 EMC Corporation. All rights reserved. 26
  26. 26. VBLOCK PLATFORM SERIES Vblock 700 Vblock 2 Large Scale Vblock 300 Large-scale, Public, Storage – Symmetrix VMAX Scalable Cloud Private & HybridCapability Storage – VNX Storage - Symmetrix Vblock 1/1U Scalable Smaller Base Configurations Storage 1 – CLARiiON Chassis Activation Kits Storage 1u – Celerra RAID and DAE Packs Vblock 0 Entry Level Storage - Celerra 10‟s 100‟s 1,000‟s 10,000‟s Performance/ Scale © Copyright 2010 EMC Corporation. All rights reserved. 27
  27. 27. vCloud Director – Service Based© Copyright 2010 EMC Corporation. All rights reserved. 29
  28. 28. EMC Cloud Service Delivery Platform Service Desk ITO Self- Customer 3rd Party ITSM External Service Service Portal Portal Application Orchestrations Invocation Standard APIs (Web Services, RESTful web APIs, etc.) EMC Ionix IT Orchestrator Server Workload Disaster Closed-loop Automated Other Policies: Provisioning Management Recovery Change Fault (Adv, Power Enterprise Management, (Macro) Policies Policy Policies Management Remediation etc.) OrchestrationGovernanceand Security EMC Ionix IT Orchestrator Adapters (Provides Abstracted View of IT Infrastructure) Physical Virtual ITIL Service Environment Environment Support Apps EMC Ionix UIM on VMware vSphere EMC Ionix ITOI VBLOCK Embedded VMware vCloud EMC Ionix SM (Micro) Director EMC Ionix CM Orchestration EMC Back-up & Recovery © Copyright 2010 EMC Corporation. All rights reserved. 30
  29. 29. Automated Orchestration of VBLOCK infrastructure 1 3 Provisioning Customer logs into the port and enters IT Request is created 4 service request SM Change Request Self-Service is created and for a server vBlock Portal approved Accelerator Service 7 Desk & CMDB CI is created in the SM CMDB and the Change Request is closed UIM Service Offerings VMware 6 vCenter VM is created 2 UIM Approved UIM service offerings displayed in 5 portal based on customer vBlock is permissions and user role provisioned vBlock© Copyright 2010 EMC Corporation. All rights reserved. 31
  30. 30. vScale Financing – Scalable & Elastic Incremental DECISION POINT „Hot Scalable‟ Increases to Either: Upgrade to next Vblock Configuration configuration with a new 3 year contract Initial Base Line Or: Configuration remainsCapacity/Price Configuration unchanged for remainder of contract Pay As You Vblock Vblock Vblock Grow Vblock 100% 100% 100% Vblock 80% Configuration Configuration Configuration Baseline Vblock Configuration Capacity Capacity Capacity 60% 50% Configuration Capacity Configuration Capacity Capacity 24 6 12 18 24 30 36 Contract/Lease Duration © Copyright 2010 EMC Corporation. All rights reserved. 32
  31. 31. vmware vShield – Multi Tennancy© Copyright 2010 EMC Corporation. All rights reserved. 33
  32. 32. vmware vShield App with DLP© Copyright 2010 EMC Corporation. All rights reserved. 34
  33. 33. Security : From Physical To Logical Physical Data Center Virtual Data Center Anti-Virus Application Application Policy Logical Application Anti-Virus Firewall Anti-Virus VM VM VM DLP Application Application Anti-Virus Virtualization Platform Anti-Virus DLP Apply Policy To Zones. Edge. App. Endpoint. Firewall© Copyright 2010 EMC Corporation. All rights reserved. 35
  34. 34. The New Security Stack Governance, Archer eGRC Risk & Virtual Data Center Compliance Infrastructure Anti-Virus Logical Application Firewall VM VM VM Cloud DLP DLP Information Security Trust Authority Policy Management Anti-Spam EnVision Intelligence VPN Identity Virtualization Platform SecurID Visibility Access NetWitness© Copyright 2010 EMC Corporation. All rights reserved. 36
  35. 35. Information Security Services The Security Division of EMC Backend infrastructure Administrative tools andMarket-leading one time password workflow Tokens, USBs, smart cards, on Data repository integration PDAs, on cell phones Scalable, reliable real-time performance Trusted Identity RSA enVisionDigital certificate and smart chip-based solutions 34© Copyright 2010 EMC Corporation. All rights reserved. 37
  36. 36. vCloud Connector - Trust© Copyright 2010 EMC Corporation. All rights reserved. 38
  37. 37. Cloud Provider Validation© Copyright 2010 EMC Corporation. All rights reserved. 39
  38. 38. vCenter Chargeback - Metered© Copyright 2010 EMC Corporation. All rights reserved. 40
  39. 39. Your Cloud JourneyEMC Consulting will simplify your journey• 2000+ associates worldwide, supplemented by 12,000 EMC Global Services professionals• Thousands of engagements delivered to global Fortune 1000 companies• Comprehensive Cloud Offering – Cloud Readiness Workshops – Cloud Advisory Service with Optimizer IT PRODUCTION BUSINESS PRODUCTION IT AS A SERVICE 95% 85% 50% 30% Platinum Gold 15% Percent Virtualized Phase 1 Phase 2 Phase 3© Copyright 2010 EMC Corporation. All rights reserved. 41
  40. 40. Some examples of the work we do VDC Management Framework and Runbooks Service Catalogue Cost model and rapid classification tools Design & Provisioning Processes Business Classification EP License Level Record EP Indexes Capacity Database Gate 2 EP Service EP Capacity EP Cost Reports Catalogue Models EP Rapid Service EP design rules EP Cost EP High-level cost Classification Tool Estimating Tool estimates A YES Agree YourIM Select EP Service Communicate Assess available EP Business Service Estimate high- resources for Components and project pipeline EP resource Resource Classification level costs Design Phase Options update to S&O capacity capacity (3.2) (3.4) (3.1) (3.3) (3.5) (3.6) available? NO Business Classification Level Initiative to EP High-level cost FAM expand estimates capacity (3.7)© Copyright 2010 EMC Corporation. All rights reserved. 42
  41. 41. www.EMC.com/emcitEMC IT Journey to the Private Cloud:A Practitioners Guidehttp://www.emc.com/collateral/software/white-papers/h7298-it-journey-private-cloud-wp.pdf© Copyright 2010 EMC Corporation. All rights reserved. 44
  42. 42. THANK YOU© Copyright 2010 EMC Corporation. All rights reserved. 45
  43. 43. USE CASE 2 Back up services Requirements Environment Solution Outsource Exchange Source Email Compliant SAP file One SAP File Archive Networker Convault Outsource TSM Back-up Oracle Production Email IT Outsource Data Back-up dense Domain Virtual environment Remote Remote Avamar Office PCs & servers DPA Remote SMB PCs & servers Atmos + App Mozy PC & Phone Consumer Back-up© Copyright 2010 EMC Corporation. All rights reserved. 46
  44. 44. EMC Service Provider Partner Program• Long term structured collaboration – Programmatic Tier Driven Investment&Incentive Model – Regulates a missing “hosted service “ model in existing EMC engagement programs – CXO‟s perception shift of EMC from „critical‟ to strategic‟ and from good „product vendor‟ to „key business partner “• The program is build on three main pillars: – Educate: access to EMC training, Sales Enablement – Plan: develop joint services and GTM plans – Market and sell: sales incentive programs, joint market development, access to account team• Demonstrates EMC‟s commitment to Service Providers© Copyright 2010 EMC Corporation. All rights reserved. 47
  45. 45. EMC Velocity Service Provider Program Benefits Bronze Silver Gold Platinum Service Provider Compensation Model for EMC Field   1Market and Sell Preferred Service Provider Status to EMC VARs    Market Development Funds 2 1,2 Public Relations Support    1 Partner Program Logo     EMC Global Financial Services     Access to EMC Technical Support     Access to Product Management   Account Management and Joint SalesPlan Planning    Business Enablement Resources   EMC Executive Sponsor  Educate Access to EMC Sales and Technical Training     PowerLink Partner Portal Access     1Platinum partners earn higher level of benefit. 2 Funding is pooled and available based on an EMC- approved marketing proposal. © Copyright 2010 EMC Corporation. All rights reserved. 48
  46. 46. EMC Velocity Service Provider Program Requirements Bronze Silver Gold Platinum Signed Partner Agreement     Monthly Point-of-Sale Reporting     Annual Investment Plan    Vertical Industry, Application, or 2 4 Market Focus Areas 3 Geographic Sales Reach 4 Global EMC Alliance Manager    Execute on a Execute on a Execute on a Execute on a mutually mutually agreed mutually agreed mutually agreed agreed upon 6 month upon 6 month upon 6 month upon 6 month Training training plan built by training plan built by training plan built by training plan built by EMC Education EMC Education EMC Education EMC Education Services consultant Services consultant Services consultant Services consultant VMware Investment 5 vCloud Powered EMC-based service offerings 1 2 3 Per annual Per annual Per annual Revenue commitment partner partner partner investment plan investment plan investment plan 3 Vertical industry, application, or market focus areas are measured by 1) a publicly-stated strategy, 2) minimum of two customer accounts in each area, and 3) verifiable revenue streams in each focus area. 4 Measured by the ability to sell EMC-based services in a minimum of two of the following three geographic regions: Americas, Europe/Middle East/Africa, and Asia/Pacific/Japan. 5 Platinum partners are required to be designated as VMware vCloud powered Service Providers by VMware.© Copyright 2010 EMC Corporation. All rights reserved. 49
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