Designing the Plugin Integration and Signup Experience

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WordCamp Atlanta 2012 Presentation by Carol Shepherd. 16 Recommendations for developing commercial WordPress plugins.

WordCamp Atlanta 2012 Presentation by Carol Shepherd. 16 Recommendations for developing commercial WordPress plugins.

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Transcript

  • 1. Designing the Plugin Integration and Signup ExperienceWordCamp Atlanta 2012 Carol Shepherd@techzestadvisor
  • 2. Premise #1Premise #2Follow the leader16 Recommendations* Errata for design junkies Carol Shepherd
  • 3. Premise #1Premise #2Follow the leaderRecommendations* Errata for design junkies Carol Shepherd
  • 4. I design software foradministrative users — not blog readers Carol Shepherd
  • 5. Entities want to buildfree access points to their stuff. Carol Shepherd
  • 6. Entities = 3rd PartiesCorporation, Charity, Data Source, Open Source Carol Shepherd
  • 7. Social Media Stuff = Sidebars Related contentPull content from another source Carol Shepherd
  • 8. Carol Shepherd
  • 9. Sidebar on Mashable My friends made the front page? Carol Shepherd
  • 10. Sidebar onAllThingsD.com Carol Shepherd
  • 11. Related content Carol Shepherd
  • 12. New Stuff ! Carol Shepherd
  • 13. Sell Stuff Carol Shepherd
  • 14. Sell Stuff Carol Shepherd
  • 15. Use Stuff Carol Shepherd
  • 16. SEO while you write Carol Shepherd
  • 17. Protect your stuff Carol Shepherd
  • 18. Premise #1Premise #2Follow the leader16 Recommendations* Errata for design junkies Carol Shepherd
  • 19. The most importantpart of commercially designed plugins isoften an afterthought Carol Shepherd
  • 20. Find InstallActivate Use Pay Carol Shepherd
  • 21. Carol Shepherd
  • 22. Get ready for theconfusing infographic Movie Carol Shepherd
  • 23. Carol Shepherd
  • 24. Plugin components get lost in the WordPress admin console Movie Carol Shepherd
  • 25. Why do we care? Carol Shepherd
  • 26. Carol Shepherdcshepherd@techzestadivsors.comMobile, IA, Entrepreneurial efforts,accelerating children’s learning using mobile @walkingthedogsWordpress @techzestadvisor
  • 27. No Marketing Entity Carol Shepherd
  • 28. I help entities designand build commercial software Carol Shepherd
  • 29. ListenAsk Questions Curious “Ideate” Diagram Carol Shepherd
  • 30. PrototypeBuild relationships Make things fail Plan Write code Carol Shepherd
  • 31. Premise #1Premise #2Follow the leader16 Recommendations* Errata for design junkies Carol Shepherd
  • 32. Carol Shepherd
  • 33. Outbrain automatically places your bestcontent at the foot of your article to guideyour readers towards more of what you haveto offer. Outbrain also serves links to articleson other sites that partners are paying us todistribute.Customers pay Outbrain to distribute greatarticles and content that they want read.When quality articles match your content,links to these articles may show andgenerate revenue for you. Carol Shepherd
  • 34. Carol Shepherd
  • 35. Carol Shepherd
  • 36. How many steps? Carol Shepherd
  • 37. How many steps? Carol Shepherd
  • 38. How many steps? Carol Shepherd
  • 39. How many steps? Carol Shepherd
  • 40. Not in your spam or junk? Carol Shepherd
  • 41. Carol Shepherd
  • 42. Carol Shepherd
  • 43. On my front page? Did you ask? Carol Shepherd
  • 44. #FAIL - where are my thumbnails? Carol Shepherd
  • 45. Back to their site Carol Shepherd
  • 46. Carol Shepherd
  • 47. Premise #1Premise #2Follow the leader16 Recommendations* Errata for design junkies Carol Shepherd
  • 48. Write your readme.txt early and often. Carol Shepherd
  • 49. Readme.txt http://wp.smashingmagazine.com/2011/11/23/improve- wordpress-plugins-readme-txt/ http://bit.ly/yq8DUY@techzestadvisor
  • 50. Clearly identify thepurpose of the plugin. Carol Shepherd
  • 51. First Impressions Carol Shepherd
  • 52. Clarify support and payment options. Carol Shepherd
  • 53. Suggested Guidelineshttp://wp.smashingmagazine.com/2012/01/13/commercial- plugin-developers-wordpress-repository/ http://bit.ly/yTyPJ2@techzestadvisor
  • 54. Of course, they maynot see the readme.txt. Carol Shepherd
  • 55. Search Carol Shepherd
  • 56. Check your’re spilling. Carol Shepherd
  • 57. Check your spelling Carol Shepherd
  • 58. Clarify support and payment options. Carol Shepherd
  • 59. Carol Shepherd
  • 60. Clarify the next step in the process. Carol Shepherd
  • 61. Carol Shepherd
  • 62. Nag, nag, nag Carol Shepherd
  • 63. Identify where yourusers can find your plugin stuff in the admin console. Carol Shepherd
  • 64. Where can I find it? Carol Shepherd
  • 65. Where can I find it? Carol Shepherd
  • 66. Where can I find it? Carol Shepherd
  • 67. Where can I find it? Carol Shepherd
  • 68. Where can I find it? Carol Shepherd
  • 69. Carol Shepherd
  • 70. Carol Shepherd
  • 71. Identify the plugin name with your widget. Carol Shepherd
  • 72. Outbrain Widget Carol Shepherd
  • 73. Make a movie.Show features and states in context. Carol Shepherd
  • 74. Usability test theadmin. Heat maps aren’t just for websites. Carol Shepherd
  • 75. Carol Shepherd
  • 76. Branding continuity helps to groupdisparate components together. Carol Shepherd
  • 77. Carol Shepherd
  • 78. Second Impression Carol Shepherd
  • 79. Carol Shepherd
  • 80. What Carol Shepherd
  • 81. Provide real-time feedback forbackground processes. Carol Shepherd
  • 82. Carol Shepherd
  • 83. Carol Shepherd
  • 84. Carol Shepherd
  • 85. Carol Shepherd
  • 86. illustrate with illustrations Carol Shepherd
  • 87. Carol Shepherd
  • 88. Badge Choices Carol Shepherd
  • 89. Let the user choosewhen and where to place your stuff. Carol Shepherd
  • 90. Carol Shepherd
  • 91. Wireframe the process and show it to everyone involved. Carol Shepherd
  • 92. Sandwich Guard@techzestadvisor
  • 93. Carol Shepherd
  • 94. Carol Shepherd
  • 95. Carol Shepherd
  • 96. Carol Shepherd
  • 97. Premise #1Premise #2Follow the leader16 Recommendations* Errata for design junkies Carol Shepherd
  • 98. Balsamiq Mockup http://www.balsamiq.com Carol Shepherd
  • 99. http://www.balsamiq.com Carol Shepherd
  • 100. Big Thoughts Need Big Paper Carol Shepherd
  • 101. Gliffy.com for diagrams http://www.gliffy.com Carol Shepherd
  • 102. http://www.gliffy.com Carol Shepherd
  • 103. http://www.gliffy.com/publish/3176351/ Carol Shepherd
  • 104. http://www.gliffy.com/publish/3176664/ Carol Shepherd
  • 105. MindJet for brainstorming http://www.mindjet.com Carol Shepherd
  • 106. Organize Thoughts Carol Shepherd
  • 107. http://www.mindjet.com Carol Shepherd
  • 108. OmniGraffle, OmniPlan, OmniOutline Carol Shepherd
  • 109. IA Mockup Carol Shepherd
  • 110. Project Plan Carol Shepherd
  • 111. Omni Outline Carol Shepherd
  • 112. Carol Shepherdcshepherd@techzestadivsors.comMobile, IA, Entrepreneurial efforts,accelerating children’s learning using mobile @walkingthedogsWordpress @techzestadvisor
  • 113. The End Carol Shepherd@techzestadvisor