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Top 10 ways to fail with google ad words
 

Top 10 ways to fail with google ad words

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Optimizing a pay per click campaign takes a specific skill-set and experience. With this in mind ...

Optimizing a pay per click campaign takes a specific skill-set and experience. With this in mind
we have put together this PPC infographic to expose the common pitfalls of pay per click
marketing and to help you avoid them all costs.

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    Top 10 ways to fail with google ad words Top 10 ways to fail with google ad words Document Transcript

    • Top 10 Ways To Fail With Google AdWordsThe world of pay per click can be a daunting venture for many small-medium size businesses.The thought of wasting marketing budget on clicks from “window shoppers” and “tire kickers”can be enough to turn off any business owner.Then there are even those businesses who have tried pay per click marketing only to fail todemonstrate a positive ROI.Optimizing a pay per click campaign takes a specific skill-set and experience. With this in mindwe have put together this PPC infographic to expose the common pitfalls of pay per clickmarketing and to help you avoid them all costs.1. Avoid BROAD Geo-targeting• If you’re a local business avoid targeting large areas like countries, provinces, or states.It’s better to limit your reach to a relevant local audience.2. Unfocused Display Network Campaigns• These ads might be shown to a large audience but may waste clicks on people who thinkthat they’re clicking on a different business or brand name.3. Uncategorised Ad Groups• Having generic ad groups with a variety of unrelated keywords and phrases are a surefireway to waste your hard earned cash.4. Low Quality Score on your Landing Pages• Pointing Ads to landing pages that don’t speak to the ad is a great way to blow yourbudget. Even worse, point your ads to the home or index page with the hope that thecustomer will find what you’re trying to promote.5. Unlimited (uncapped) CPC bids• Unchecked auto-spend without limits on cost per click will surely flush your budgetdown the drain.6. Bidding Broad• Focus on “long-tail keywords” instead. Single word keywords are very general andusually very expensive. Also setting allkeywords to “broad match” is a great way to burna hole in your wallet.
    • 7. Not Using Keywords in Ads• Not having relevant keywords in your ad copy lowers its Quality Score and increases thecost of serving the ads for that keyword.8. Huge Keyword Lists• Don’t let underperforming keywords and keywords with different match types remainpart of your campaign. Make sure to pause them, stat!9. The Absence of Negative Keywords• If you don’t use any negative keywords you’re basically inviting irrelevant searchers toclick your ads and waste your money. Make sure to study your keywords carefully andaccount for an negatives like “cheap” or “free” when you don’t want to give away yourproduct or service!10. Running Campaigns Without Conversion Tracking• This won’t really waste your PPC dollars, but it won’t give them any credit either!Conversion tracking code helps you know whether or not your ads are bringing an ROI(return on investment). Without conversion code it’s much harder to know if the newbusiness you’re getting is paying for the cost of running your ads.Contact techwyse.com for more about Pay Per Click and Internet Marketing.