Making of Babyoye

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Presentation shows making of Babyoye for which we had conducted usability testing. To know more about our work or if you need help in your business. You can contact us at:
Phone: (022) 40063005
Website: http://www.techved.com

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Making of Babyoye

  1. 1. www.techved.comThe making ofBaby Oye
  2. 2. www.techved.comKickoff meetingwhere Baby Oye approached us forimproving online sales by redesingTo solve it, we used this process: U C W V D
  3. 3. www.techved.com U C W V DUser Research – Focus groupwhere expecting parents & parents withchildren between 0-3 years wereinterviewed to understand• their buying patterns• what they are looking for while buying for their kids• their online behavior
  4. 4. www.techved.comBaby Oye Focus Group
  5. 5. www.techved.com U C W V DResearch – Findingswhere we discovered factors for purchasedecision for baby products Trust 95% Quality 80% Brand 70% Social validation 49%Buying assistance 45%
  6. 6. www.techved.com U C W V DConceptualizationwhere we brainstormed several designsolutions based on business goals and thetarget audiences needs.
  7. 7. www.techved.com U C W V DWireframingwhere we prototyped several designapproaches to determine the best solutionfor the given business problemwith regular client participation
  8. 8. Wireframe - Homepage www.techved.com
  9. 9. Wireframe – Search results page www.techved.com
  10. 10. www.techved.com U C W V DVisual Designwhere we aesthetically enhanced thewireframe to emphasize the brand,functionality and information on the websitewith regular client participation.
  11. 11. www.techved.comVersion 1 Version 2
  12. 12. www.techved.comVersion 3 Version 4
  13. 13. www.techved.comFinal Version
  14. 14. www.techved.com U C W V DDeliverywhere we launched the site and analyzedthe impact our design had on the business
  15. 15. www.techved.com U C W V DImpact on business Conversion rates Average cart size Sales and Visibility of low selling items Bounce rates Cart abandons
  16. 16. www.techved.com How can we help your business? For queries, contact Techved Consulting Phone: (022) 40063005 Website: www.techved.comB – 203, Laxmi Sadan 16 – B, Building 3, Zhenbei Road Level 5.01Thakur Village Acharya Niketan Shanghai Collins StreetKandivli (E) Delhi China Melbourne VictoriaMumbai India AustraliaIndia

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