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Oracle big data and rtd v5

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Oracle big data and rtd v5

Oracle big data and rtd v5

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  • 1. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.1권영혁한국오라클유한회사빅데이터로 미래 예측분석:RTD로 과거 빅데이터분석을 미래 예측으로EndecaRTD
  • 2. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.2Agenda Data, Data, Data and Big Data Value와 Analytics의 진화 오라클의 Business Analytics RTD
  • 3. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.390%Of the World’s Data2 YearsHas Been Created in the LastData, Data, Data
  • 4. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.450XEstimated to Grow2020And That Data isBy
  • 5. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.5695,000Status updates510,040Comments2,000,000Search Queries204,166,667Emails571NewWebsitesSocial Data Generated Every Minute
  • 6. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.6Internet Of Things2012: 9 BillionDevices Connected to Internet2020: 50 Billion(More than Population of Earth)Devices Connected to Internet
  • 7. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.7VELOCITYVOLUME VARIETYis realized with빅데이터: 4 V’s
  • 8. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.8Business Analytics의 InnovationDescriptive AnalyticsWhat Happened?Predictive AnalyticsWhat will happen?차세대 BI:Predictive Analytics전통 BI:DescriptiveAnalytics느림정형 및 비정형 정보정형화된 정보빠름정보의 다양성비즈니스변화
  • 9. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.99IT혁신: 기업 경쟁력은 어디에 있는가?기간운영시스템(프로세스혁신, 자동화)- ERP, SCM, CRM, HCM -경영관리시스템(변화 와 통찰력, 개선)- EPM, BI -시간$$$경쟁력
  • 10. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.10오라클의 빅데이터 플랫폼ANALYZEDECIDEACQUIREORGANIZEDISCOVERVISUALIZESTREAM
  • 11. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.11오라클의 빅데이터 솔루션OracleExalyticsInfiniBandOracleReal-TimeDecisionsOracleBig Data ApplianceOracleExadataInfiniBandAcquire Organize Analyze DecideDiscoverEndecaInformationDiscoveryOracleBig DataConnectorsCEP
  • 12. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.12Full Stack and Application Know-howEngineered System: Lower Cost/Riskand Extreme PerformanceApplication: BI ApplicationBig Data Full Solution왜 Oracle인가?
  • 13. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.13CIOPRIORITY FOR2013ANALYTICSSource: September 2011, IDC #230022, Volume 1,Business Analytics Solutions: Market AnalysisSource: Gartner 2012 Worldwide Survey of More Than 2,300 CIOsSurvey Shows CIOs are Using Technology to "Amplify" EnterpriseBUSINESSANALYTICSMARKET LEADER
  • 14. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.14Oracle Complete Business Analytics SolutionComplete, Open, IntegrateIntegratedAnalyticApplicationsAny Data,Any SourceFull Range ofAnalyticsOn Premise,On Cloud,On Mobile
  • 15. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.15
  • 16. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.16Remember That Infamous Quote?There are known knowns. These arethings we know that we know.There are known unknowns. That is tosay, there are things that we know wedont know.But there are also unknown unknowns.These are things we dont know we dontknow!Donald Rumsfeld, Feb. 12 2002Department of Defense News Briefing
  • 17. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.17Can RTD help?We need toknow the thingswe don’t know we don’t know
  • 18. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.18RTD in Production with multi-channel environment• Service Processes• Service Treatments Optimization• Customer Retention Programs• Call Center Optimization• Risk and Fraud Analysis Enhancement• Operational Processes• Maintenance Recommendations• Operational Process Optimization• Marketing Processes• Interactive Marketing Personalization• Customer Experience Optimization• Next Best Action• A/B and Multivariate Testing• Content Personalization• Sales Processes• Customer Acquisition Targeting• Cross Sell/Up Sell• eMail Targeting and PersonalizationWebBranchCall Center Social MediaMobileOne Single Business Intelligence Platform for Multiple Decision Management Use Cases
  • 19. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.19What is Real-Time Decisions (RTD)?Platform to: optimise a business process by makingaccurate decisions in real-timeusing the most up to date informationconsistently and in large volumes learn from all available data and eventsto automatically improve all futuredecisionsReal-Time DecisionsLearningManagementDecisionsRightNowContactCenterExperienceTMRightNowSocialExperienceTMRightNowWebExperienceTMIntent GuideWeb / Mobile Self-ServiceChat / Co-BrowseEmail ManagementSelf-Service FacebookSupport CommunityInnovation CommunitySocial MonitorDynamicAgent DesktopCustomer Feedback, Outreach, AnalyticsRightNowEngageTMApp Builder, Knowledge Foundation,Natural Language Search, Mission CriticalOperations
  • 20. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.20LearnDecideMonitorRTDHow does RTD optimise a business process?Process Intelligence - Insights• Monitors process steps• Uses context plus other available data• Provides real-time process analytics• Learns from process events• Fully automated modelling – no wait timeProcess Optimisation - Actions• Makes optimised decisions within process• No time lag as decisions are real-time• Continuously improves decisions over time• Outcome of decisions captured for learning = "close the loop"• Automatically adapts to any changesRTD makesoptimised decisionRTD monitors keyprocess stepsRTD learns basedon feedback
  • 21. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.21Oracle Real Time Decisions Benefits– Enables closed loop process optimization incontext of business process execution– Quantifiable and tangible ROI Unique Features– Enterprise Decision Management Frameworkfor real time, historic & predictive data– Self-Learning predictive models, rules, test &control, goal driven– Integrates with BI Foundation Suite, OracleAdvanced Analytics, Oracle Apps, bespokeapplicationsAutomated Decisions with Self-LearningCHOICES /ASSETSReal-TimeContext & DataPredictive ModelingσPerformance GoalsDecisionsInsight& ForecastSelf-LearningLoopReal-TimeRecommendations
  • 22. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.22Action Modeling Requires a Decision FrameworkRules & PredictiveModelsReal-time Context+ Historical DataChoices / AssetsDecisionsPerformanceGoalsInsight &ForesightsClosed-LoopLearningRules + predictive analytics +closed loop learning• Define what is “best” based onmultiple and competing businesspriorities• Automatically predict and learnbased on feedback to continuouslyimprove resultsRTDSelf LearningOptimized Recommendations +BI ReportsAutomated Decisions with Self-Learning
  • 23. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.23Example use casesCustomerExperienceMultiChannelMarketingIntelligentProcessOptimisationRisk & FraudAnalyticsBig DataAnalytics
  • 24. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.24Example: Inbound Event Real-time Deployment in CallCenterAdvisorDecision(Choices)Models /Scoring RulesPerformanceGoalsContact Center 상담원 화면 (고객별 Customized Screen)Contact Center상담원이 EventList 중우선순위를고려하여선택/상담 실행Event에 대한Offer 제시고객의 EventOffer 반응(수락 여부 등)Feedback고객에 해당하는Event 제공(우선순위 높은Event부터 List-up)Event별Offer 제공고객의Event Offer반응 입력Real-time이벤트(Contact이벤트 포함)적용고객의 반응(Likelihood ofAcceptance) 및마케팅목표에따른 Offer우선순위 조정(PredictiveModeling)마케팅 목표에따른 이벤트우선순위 결정지원(Modeling)In-boundCallRTD업무Process예 )고객관리 Event• 해지고객 재약정 시기 도래 시재가입 유치• 이탈고객 Win-Back• 타사 커플 고객 유치• 인터넷 약정만료 해지방어• 결합 만료 시 결합상품 해지방어• 스마트폰/패드 고객 인터넷 이용감소 시 해지방어• 타사 집중도 높은 고객 이탈방지• 다량 요금제 가입유도• 자녀 부가서비스 사용 시 TV유치
  • 25. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.25Example: Real-time Web Marketing웹 채널에서 고객별 Customized Offer를 제시하고, Click 등 고객 반응을 기반으로 Next Action을 제시하는실시간 웹 마케팅이 가능Advisor Decision (Choices)Models / ScoringRulesPerformance GoalsRTDSection Click&Navigation(거절 시)AlternativeOffer 제시업무Process웹 인입(Log in)첫 화면 My Page에Customized Offer 제공Offer에 대한반응 및 Click정보Feedback해당 Section의 특정 항목과 연관된Click 정보 기반의Customized offer 제공해당 Section과 연관된고객 정보 기반의Customized offer 제공
  • 26. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.26RTD Learning GraphAutomated Discovery for Big DataLearnDomain Specific RTDLearning GraphBillionsofbusinesseventsHundreds of RTDLearning Models
  • 27. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.27RTD Learn As You Go (LAYGO) Applications Automated Discovery for Big Data RTD for predictive discovery automation• Business can discover predictive drivers withinvery large data sets• Business can discover relationships across datadomains Learning immediacy and interactivity• Business can ask ad-hoc questions to the“Learning Graph” Learn & Act• Predictive models can be used for discovery-reporting and / or decision making• No dependency on statisticians as model lifecycleis fully automated Creation – Validation – Updates – RecyclingRTD automaticallyidentifies predictivedrivers of businessevents
  • 28. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.28OracleExalyticsInfiniBandRTDDecisionsRTD and Big DataOracleBig DataApplianceInfiniBandAcquire Organize & Discover Analyze DecideCEPRTD LearningModelsOracleExadataOptimizeLAYGO
  • 29. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.29

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