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Advanced Social Media @ NWLC 2012 KS
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  • http://www.ebizmba.com/articles/social-networking-websites\n\nhttp://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics465-plus-7-infographics/\n\nhttp://thesocialskinny.com/100-social-media-statistics-for-2012/\n\nhttp://thesocialskinny.com/100-more-social-media-statistics-for-2012/\n\n\n\n
  • http://www.technolog.msnbc.msn.com/technology/technolog/average-youtube-user-watches-five-hours-video-month-122572\nhttp://news.yahoo.com/study-average-person-spends-nearly-eight-hours-month-052806525.html\nhttp://www.faithvillage.com/blogpost/873e16240c63460dad9a23d40b32e34a/do_you_find_yourself_technology_time_wasting_do_these_4_things_now_and_change_that\n
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  • http://blog.kissmetrics.com/infographics/\n
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Advanced Social Media @ NWLC 2012 KS Presentation Transcript

  • 1. Advanced Social Media:Developing Your Strategyfor Desired ResultsDJ Chuang
  • 2. [twitter] #nwlc12 [txt] 949-243-7260 top social networks• Facebook • Tumblr / WordPress• Twitter• Pinterest • YouTube• Google+• Instagram
  • 3. [twitter] #nwlc12 [txt] 949-243-7260
  • 4. [twitter] #nwlc12 [txt] 949-243-7260 Monthly Unique Visitors (in millions) 2012 YouTube 800 Facebook 750WordPress 329 Twitter 250 LinkedIn 110 Google+ 65 Tumblr 33 Pinterest 17.8 Instagram 10.2
  • 5. [twitter] #nwlc12 [txt] 949-243-7260 how much time ?• average Facebook user = 17.94 minutes/day (+ 17.55 min/day for Facebook apps)• average YouTube user = 9.58 minutes/day• average visit on Twitter = 5.83 minutes/day• average time on Pinterest = 14.2 minutes
  • 6. [twitter] #nwlc12 [txt] 949-243-7260 95% of all activity on a Facebook post in 22 hours92% of RTs and 97% of @ mentions on Twitter in the first hour
  • 7. [twitter] #nwlc12 [txt] 949-243-7260
  • 8. [twitter] #nwlc12 [txt] 949-243-7260 mapping out a strategy• who: key leaders• where: social networks• what: consistent flow of content• so what: social engagement
  • 9. [twitter] #nwlc12 [txt] 949-243-7260
  • 10. [twitter] #nwlc12 [txt] 949-243-7260 content strategy• which platform(s)?• what? text, image, audio, video• how often? frequency• when? timing• call to action• measuring and metrics
  • 11. go.wlmag.com/nwlc12timing
  • 12. go.wlmag.com/nwlc12timing
  • 13. [twitter] #nwlc12 [txt] 949-243-7260 timing your updates• The best time to tweet is 5PM ET• 1 to 4 tweets per hour is ideal• best days to tweet are midweek and weekends• best day to share on Facebook is Saturday• best time to share on Facebook is Noon ET
  • 14. [twitter] #nwlc12 [txt] 949-243-7260
  • 15. [twitter] #nwlc12 [txt] 949-243-7260
  • 16. [twitter] #nwlc12 [txt] 949-243-7260
  • 17. [twitter] #nwlc12 [txt] 949-243-7260connectDJ Chuang<djchuang.com>[email] dj@wlmag.com[phone] 949-243-7260[twitter] @djchuangfacebook.com/djchuang