Presented by Jane Zhang, TechSoup Canada Social Media and Marketing for Nonprofits

About TechSoup Canada TechSoup Canada is a collaborative effort by: TechSoup Global, the Centre for Social Innovation, the Information Technology Association of Canada, made possible by a grant from the Ontario Trillium Foundation. 25 donor partners, over 300 donated technology products Admin fees displayed in Canadian dollars (pay in Canadian) Canadian learning content and regional tech events Register your organization today, to be eligible to request over 300 products from 25 donor partners! www.TechSoupCanada.ca/getting_started

TechSoup Canada is a collaborative effort by:

TechSoup Global,

the Centre for Social Innovation,

the Information Technology Association of Canada,

made possible by a grant from the Ontario Trillium Foundation.

25 donor partners, over 300 donated technology products

Admin fees displayed in Canadian dollars (pay in Canadian)

Canadian learning content and regional tech events

Hello, My Name is…..

Connecting Conversations Crowd Sourcing Sharing Transparency What is Social Media?

Connecting

Conversations

Crowd Sourcing

Sharing

Transparency

The Building of Networks blog Twitter blog Google Google flickr blog RSS Google You-tube Google blog RSS flickr Twitter delicious

Web 2.0 and Social Media is about conversations. Conversations are going to happen with or without you. Participate and be part of the conversation instead of being the curator. … .let go of control Be Part of the Conversation

Web 2.0 and Social Media is about conversations.

Conversations are going to happen with or without you.

Participate and be part of the conversation instead of being the curator.

… .let go of control

Use of marketing techniques to improve social well-being by changing attitudes and behavior in regard to a specific product or concept. Longer term investment in effecting change. Trend is moving toward using social media tools for social marketing Social Marketing

Use of marketing techniques to improve social well-being by changing attitudes and behavior in regard to a specific product or concept.

Longer term investment in effecting change.

Trend is moving toward using social media tools for social marketing

Social marketing is only a part of a broader presence for an organization. Direct Marketing Fundraising Education and outreach Advocacy Branding Collaboration Service delivery Communication Integrate Social Marketing within your organization

Social marketing is only a part of a broader presence for an organization.

Direct Marketing Fundraising

Education and outreach Advocacy

Branding Collaboration

Service delivery Communication

Online distributed fundraising Change.org, chipin, convio Community initiated fundraising HOHOTO, Twestival Online story telling ALS Canada, MS Canada Trends in Social Marketing

Online distributed fundraising

Change.org, chipin, convio

Community initiated fundraising

HOHOTO, Twestival

Online story telling

ALS Canada, MS Canada

Utilizing social media tools to engage the community and build champions to expand your reach. Tell your story and send out a call to action. Who, What, Why, When, How Social Marketing Strategies

Utilizing social media tools to engage the community and build champions to expand your reach.

Tell your story and send out a call to action.

Who, What, Why, When, How

Levels of Engagement

Find out what your audience is doing online and pick the tool to match it. Discuss the objectives first before heading into web 2.0 Find Staff that are passionate about relationship building to work with social media Successful Implementation of Social Media

Find out what your audience is doing online and pick the tool to match it.

Discuss the objectives first before heading into web 2.0

Find Staff that are passionate about relationship building to work with social media

Friendship Pockets

Need to entice senior management to have buy-in in order to implement a successful web 2.0 strategy in an organization No buy-in? Set some clear guidelines and just go for it, apologize later. Getting Others on Board

Need to entice senior management to have buy-in in order to implement a successful web 2.0 strategy in an organization

No buy-in? Set some clear guidelines and just go for it, apologize later.

Once upon a time, a young org called TechSoup Canada launched…. Let’s Start With A Story…

Once upon a time, a young org called TechSoup Canada launched….

Facebook

Failing with excellence. Our initial strategy: grow fan base using FB as a communications tool. Our findings: not much activity, fan base not really growing beyond our friendship circle Our new strategy: using FB as an organizing tool instead of communications tool http://www.facebook.com/home.php#/pages/Techsoup-Canada/33836173692 Our Story

Failing with excellence.

Our initial strategy: grow fan base using FB as a communications tool.

Our findings: not much activity, fan base not really growing beyond our friendship circle

Our new strategy: using FB as an organizing tool instead of communications tool

http://www.facebook.com/home.php#/pages/Techsoup-Canada/33836173692

Twitter

Success! Over 655 followers! Our Strategy: Create an org twitter account in addition to our personal accounts. Live tweet events we attend, free app of the day, upcoming events and interesting articles. We recruited an event volunteer for our launch party on twitter at 1:30am @techsoupcanada @jzhang99 #techsoupcanada Our Story

Success! Over 655 followers!

Our Strategy:

Create an org twitter account in addition to our personal accounts.

Live tweet events we attend, free app of the day, upcoming events and interesting articles.

We recruited an event volunteer for our launch party on twitter at 1:30am

@techsoupcanada @jzhang99 #techsoupcanada

Blogs

Wordpress Intuitive User Interface, does not need to know html to update site content Hundreds of widgets to choose from Can forward your domain url to your wordpress site. Blogger Owned by Google. Similar to Wordpress, less widgets Typepad Preferred by some professional bloggers. Beautiful layout and interface. Free/low cost blog apps you can use

Wordpress

Intuitive User Interface, does not need to know html to update site content

Hundreds of widgets to choose from

Can forward your domain url to your wordpress site.

Blogger

Owned by Google. Similar to Wordpress, less widgets

Typepad

Preferred by some professional bloggers. Beautiful layout and interface.

Our event volunteer we got through twitter became our ongoing event blogger. Guest blogs Toronto Net Tuesdays and Conferences & our event photographer http://www.techsoupcanada.ca/community/blog Our Story

Our event volunteer we got through twitter became our ongoing event blogger.

Guest blogs Toronto Net Tuesdays and Conferences & our event photographer

http://www.techsoupcanada.ca/community/blog

RSS Feeds

Setting up RSS feeds from the CRA makes sure we are notified when the status of an organization changes. Setting up our site to broadcast RSS feeds means people can pull our content into their site, blogs, facebook etc We are working on building a global content repository using RSS feeds Our Story

Setting up RSS feeds from the CRA makes sure we are notified when the status of an organization changes.

Setting up our site to broadcast RSS feeds means people can pull our content into their site, blogs, facebook etc

We are working on building a global content repository using RSS feeds

Technorati

We only found 4 result when we searched on Technorati Increase the # of guest bloggers, build better blogger relationships Will be producing more videos to streamline registration and qualification status of the donations program. Our Story

We only found 4 result when we searched on Technorati

Increase the # of guest bloggers, build better blogger relationships

Will be producing more videos to streamline registration and qualification status of the donations program.

Social Bookmarking (delicious)

Shared social bookmarking means we now have hundreds of people recommending links to us on a daily basis. Enriched the amount of content we can now use for blogging, twittering etc Allow our team to be more efficient internally Our Story

Shared social bookmarking means we now have hundreds of people recommending links to us on a daily basis.

Enriched the amount of content we can now use for blogging, twittering etc

Allow our team to be more efficient internally

Youtube

We worked with 8 students from UofT to find out the impact technology donations has had on organization’s capacity (yes, you guessed it, our event volunteer also took this course) We now have videos from several organizations we can now use on our site We may have inspired 8 students to think differently about the type of career they can have in technology Our Story

We worked with 8 students from UofT to find out the impact technology donations has had on organization’s capacity (yes, you guessed it, our event volunteer also took this course)

We now have videos from several organizations we can now use on our site

We may have inspired 8 students to think differently about the type of career they can have in technology

Flickr

Flickr pro allows us to have more robust way of organizing our albums and videos online Tagging of photos means we can now create flickr sets from multiple photographers from the same event Our Story

Flickr pro allows us to have more robust way of organizing our albums and videos online

Tagging of photos means we can now create flickr sets from multiple photographers from the same event

Bringing it all together

We are helping TechSoup Global Network to build community. Currently mentoring Brazil, Japan, Taiwan and Germany We would like for you to be a part of our story, help us define TechSoup Canada. Our Story

We are helping TechSoup Global Network to build community.

Currently mentoring Brazil, Japan, Taiwan and Germany

We would like for you to be a part of our story, help us define TechSoup Canada.

Youtube: http://www.youtube.com/user/techsoupcanada Flickr: techsoupcanada Facebook: http://www.facebook.com/home.php#/pages/Techsoup-Canada/33836173692 Twitter: @techsoupcanada @jzhang99 http://www.techsoupcanada.ca/community/get_involved Contact Us

Youtube: http://www.youtube.com/user/techsoupcanada

Flickr: techsoupcanada

Facebook: http://www.facebook.com/home.php#/pages/Techsoup-Canada/33836173692

Twitter: @techsoupcanada @jzhang99

http://www.techsoupcanada.ca/community/get_involved