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Social Media for Nonprofits

Social Media for Nonprofits



Workshop on Social media and marketing for nonprofits.

Workshop on Social media and marketing for nonprofits.



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    Social Media for Nonprofits Social Media for Nonprofits Presentation Transcript

    • Presented by Jane Zhang, TechSoup Canada Social Media and Marketing for Nonprofits
    • About TechSoup Canada
      • TechSoup Canada is a collaborative effort by:
        • TechSoup Global,
        • the Centre for Social Innovation,
        • the Information Technology Association of Canada,
        • made possible by a grant from the Ontario Trillium Foundation.
      • 25 donor partners, over 300 donated technology products
      • Admin fees displayed in Canadian dollars (pay in Canadian)
      • Canadian learning content and regional tech events
      Register your organization today, to be eligible to request over 300 products from 25 donor partners! www.TechSoupCanada.ca/getting_started
    • Hello, My Name is…..
      • Connecting
      • Conversations
      • Crowd Sourcing
      • Sharing
      • Transparency
      What is Social Media?
    • The Building of Networks blog Twitter blog Google Google flickr blog RSS Google You-tube Google blog RSS flickr Twitter delicious
      • Web 2.0 and Social Media is about conversations.
      • Conversations are going to happen with or without you.
      • Participate and be part of the conversation instead of being the curator.
      • … .let go of control
      Be Part of the Conversation
      • Use of marketing techniques to improve social well-being by changing attitudes and behavior in regard to a specific product or concept.
      • Longer term investment in effecting change.
      • Trend is moving toward using social media tools for social marketing
      Social Marketing
      • Social marketing is only a part of a broader presence for an organization.
      • Direct Marketing Fundraising
      • Education and outreach Advocacy
      • Branding Collaboration
      • Service delivery Communication
      Integrate Social Marketing within your organization
      • Online distributed fundraising
        • Change.org, chipin, convio
      • Community initiated fundraising
        • HOHOTO, Twestival
      • Online story telling
        • ALS Canada, MS Canada
      Trends in Social Marketing
      • Utilizing social media tools to engage the community and build champions to expand your reach.
      • Tell your story and send out a call to action.
      • Who, What, Why, When, How
      Social Marketing Strategies
    • Levels of Engagement
      • Find out what your audience is doing online and pick the tool to match it.
      • Discuss the objectives first before heading into web 2.0
      • Find Staff that are passionate about relationship building to work with social media
      Successful Implementation of Social Media
    • Friendship Pockets
      • Need to entice senior management to have buy-in in order to implement a successful web 2.0 strategy in an organization
      • No buy-in? Set some clear guidelines and just go for it, apologize later.
      Getting Others on Board
      • Once upon a time, a young org called TechSoup Canada launched….
      Let’s Start With A Story…
    • Facebook
      • Failing with excellence.
      • Our initial strategy: grow fan base using FB as a communications tool.
      • Our findings: not much activity, fan base not really growing beyond our friendship circle
      • Our new strategy: using FB as an organizing tool instead of communications tool
      • http://www.facebook.com/home.php#/pages/Techsoup-Canada/33836173692
      Our Story
    • Twitter
      • Success! Over 655 followers!
      • Our Strategy:
        • Create an org twitter account in addition to our personal accounts.
        • Live tweet events we attend, free app of the day, upcoming events and interesting articles.
      • We recruited an event volunteer for our launch party on twitter at 1:30am
      • @techsoupcanada @jzhang99 #techsoupcanada
      Our Story
    • Blogs
      • Wordpress
        • Intuitive User Interface, does not need to know html to update site content
        • Hundreds of widgets to choose from
        • Can forward your domain url to your wordpress site.
      • Blogger
        • Owned by Google. Similar to Wordpress, less widgets
      • Typepad
        • Preferred by some professional bloggers. Beautiful layout and interface.
      Free/low cost blog apps you can use
      • Our event volunteer we got through twitter became our ongoing event blogger.
      • Guest blogs Toronto Net Tuesdays and Conferences & our event photographer
      • http://www.techsoupcanada.ca/community/blog
      Our Story
    • RSS Feeds
      • Setting up RSS feeds from the CRA makes sure we are notified when the status of an organization changes.
      • Setting up our site to broadcast RSS feeds means people can pull our content into their site, blogs, facebook etc
      • We are working on building a global content repository using RSS feeds
      Our Story
    • Technorati
      • We only found 4 result when we searched on Technorati
      • Increase the # of guest bloggers, build better blogger relationships
      • Will be producing more videos to streamline registration and qualification status of the donations program.
      Our Story
    • Social Bookmarking (delicious)
      • Shared social bookmarking means we now have hundreds of people recommending links to us on a daily basis.
      • Enriched the amount of content we can now use for blogging, twittering etc
      • Allow our team to be more efficient internally
      Our Story
    • Youtube
      • We worked with 8 students from UofT to find out the impact technology donations has had on organization’s capacity (yes, you guessed it, our event volunteer also took this course)
      • We now have videos from several organizations we can now use on our site
      • We may have inspired 8 students to think differently about the type of career they can have in technology
      Our Story
    • Flickr
      • Flickr pro allows us to have more robust way of organizing our albums and videos online
      • Tagging of photos means we can now create flickr sets from multiple photographers from the same event
      Our Story
    • Bringing it all together
      • We are helping TechSoup Global Network to build community.
      • Currently mentoring Brazil, Japan, Taiwan and Germany
      • We would like for you to be a part of our story, help us define TechSoup Canada.
      Our Story
      • Youtube: http://www.youtube.com/user/techsoupcanada
      • Flickr: techsoupcanada
      • Facebook: http://www.facebook.com/home.php#/pages/Techsoup-Canada/33836173692
      • Twitter: @techsoupcanada @jzhang99
      • http://www.techsoupcanada.ca/community/get_involved
      Contact Us