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Content (Curation) is King

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Recap: https://www.techsoupcanada.ca/en/community/blog/content-curation-is-king …

Recap: https://www.techsoupcanada.ca/en/community/blog/content-curation-is-king
Recording: http://www.youtube.com/watch?v=QGe8RKJw-Ec&feature=youtu.be

Presentation by Shannon Harvey
Toronto Net Tuesday, March 12, 2013

More in: Technology
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  • You’re probably already doing content curation. Have you ever published a “best of” article? Do you retweet or share interesting posts? Do you pass along relevant information in e-mails or newsletters, adding your own two cents before hitting “Send”? Each of these is a nascent form of content curation. You’re selecting content, adding value, and sharing with your audience.
  • Curating content is not always faster.You have to have your tools set up to find the content, then you need to filter it personally, and be strategic about how you want to desemminate it (but we’ll get into that later).For example, I created this presentation, but in researching and creating the presentation, I curated all the content – I visited blogs to find information, I gathered images from the web, and I put it all together to make this presentation – hence why you’re probably already doing it!
  • Step 1: Identify – pick your topicStep 2: Follow – find your sourcesStep 3: Organize – review, filter, & categorizeStep 4: Create – add valueStep 5: Share – publish & promote
  • Step 1: Identify – pick your topicStep 2: Follow – find your sourcesStep 3: Organize – review, filter, & categorizeStep 4: Create – add valueStep 5: Share – publish & promote
  • Step 1: Identify – pick your topicStep 2: Follow – find your sourcesStep 3: Organize – review, filter, & categorizeStep 4: Create – add valueStep 5: Share – publish & promote
  • Step 1: Identify – pick your topicStep 2: Follow – find your sourcesStep 3: Organize – review, filter, & categorizeStep 4: Create – add valueStep 5: Share – publish & promote
  • Step 1: Identify – pick your topicStep 2: Follow – find your sourcesStep 3: Organize – review, filter, & categorizeStep 4: Create – add valueStep 5: Share – publish & promote
  • Step 1: Identify – pick your topicStep 2: Follow – find your sourcesStep 3: Organize – review, filter, & categorizeStep 4: Create – add valueStep 5: Share – publish & promote
  • Step 1: Identify – pick your topicStep 2: Follow – find your sourcesStep 3: Organize – review, filter, & categorizeStep 4: Create – add valueStep 5: Share – publish & promote

Transcript

  • 1. What is Content Curation?
  • 2. What is Content Curation?Think of your online presence as a Museum
  • 3. What is Content Curation? A museum is a collection of curated pieces. Some pieces are owned by the museum. Some are brought in from other collections. Curators are responsible for finding the pieces that they think visitors will like, and showcasing it
  • 4. You’re probably already doing it.
  • 5. Creating vs Curating
  • 6. Pure creation is demanding. Pure automation doesn’t engage.Curating content can provide the best of both. ~Lee Odden, Feb. 2013 http://www.toprankblog.com/
  • 7. Why Curate?
  • 8. Why Curate? Fundraise
  • 9. Why Curate? Fundraise Competitive Research
  • 10. Why Curate? Fundraise Competitive Research Extend reach
  • 11. Why Curate? Fundraise Competitive Research Extend reach Stay abreast of news
  • 12. Why Curate? Fundraise Competitive Research Extend reach Stay abreast of news Build credibility
  • 13. Why Curate? Fundraise Competitive Research Extend reach Stay abreast of news Build credibility Improve SEO
  • 14. Why Curate? Fundraise Competitive Research Extend reach Stay abreast of news Build credibility Improve SEO Target Market Research
  • 15. Why Curate? Fundraise Competitive Research Extend reach Stay abreast of news Build credibility Improve SEO Target Market Research Marketing
  • 16. Why Curate? Fundraise Competitive Research Extend reach Stay abreast of news Build credibility Improve SEO Target Market Research Marketing Uncovering trends
  • 17. Why Curate? Fundraise Competitive Research Extend reach Stay abreast of news Build credibility Improve SEO Target Market Research Marketing Uncovering trends Lead generation
  • 18. Why Curate? Fundraise Competitive Research Extend reach Stay abreast of news Build credibility Improve SEO Target Market Research Marketing Uncovering trends Lead generation Building relationships
  • 19. Why Curate? Fundraise Competitive Research Extend reach Stay abreast of news Build credibility Improve SEO Target Market Research Marketing Uncovering trends Lead generation Building relationships Professional Development
  • 20. Why Curate? Fundraise Competitive Research Extend reach Stay abreast of news Build credibility Improve SEO Target Market Research Marketing Uncovering trends Lead generation Building relationships Professional Development Creating links
  • 21. Why Curate? Fundraise Competitive Research Extend reach Stay abreast of news Build credibility Improve SEO Target Market Research Marketing Uncovering trends Lead generation Building relationships Professional Development Creating links Find new customers
  • 22. Why Curate? Fundraise Competitive Research Extend reach Stay abreast of news Build credibility Improve SEO Target Market Research Marketing Uncovering trends Lead generation Building relationships Professional Development Creating links Find new customers Highlight industry connections
  • 23. Steps to Curating Content
  • 24. Steps to Curating Content Define your topic
  • 25. Steps to Curating Content Define your topic Know your audience
  • 26. Steps to Curating Content Define your topic Know your audience Find your sources & tools
  • 27. Steps to Curating Content Define your topic Know your audience Find your sources & tools Gather and filter
  • 28. Steps to Curating Content Define your topic Know your audience Find your sources & tools Gather and filter Add value
  • 29. Steps to Curating Content Define your topic Know your audience Find your sources & tools Gather and filter Add value Publish & Repurpose
  • 30. Step 1 Define your topic Could be related to: • Sales/marketing goals • Business problems • Customer pain points One main topic, with related niche topics
  • 31. Step 2 Know Your Audience • Who are they? • Why are they interested in your topic ? • Where do they look for content ? • What types of media do they consume ? • Where are they currently getting information ? • What do you want your niche to be ?
  • 32. Step 3 Find your sources Sources can be varied: • Thought leaders (via blogs, RSS, Twitter feed, FB pages) • News sources (via RSS, email subscription) • Topical (via Google Alerts, StumpleUpon, Fli pboard, SmartBrief)
  • 33. Step 4 Gather and Filter Choose your content wisely • Pick content from a variety of format types (video, images, blog posts, articles, infographics, pr esentations, etc). • Use content from platforms you (and your audience) are already on.
  • 34. Step 5 Add Value • Why are you sharing this? • What is your opinion on the piece? • What would you like people to do with this? • How does this benefit the reader?
  • 35. Step 6 Publish & Repurpose Publishing or sharing your curated content can be as easy as clicking “Tweet this” or as complicated as writing a summary blog post, creating a poll for your readers, or writing a follow-up blog post. Don’t forget to attribute! It builds relationships with the original authors (and you probably don’t want to be thought of as a thief!).
  • 36. Building Your Toolbox
  • 37. Building Your ToolboxHere is a quick snapshot of my favourite contentcuration tools:• Google Alerts• Hootsuite• Flipboard• Scoop.it, paper.li• RSS• SmartBrief• Pinterest• AllTop• Reddit, Digg, StumbleUpon• Tumblr• YouTube, Vimeo• Mashable-
  • 38. To Summarize• Create your goal, purpose or focus of contentto curate• Examine your audience to meet their needs• Collect sources and curation tools• Add value to the content shared• Publish and Repurpose
  • 39. SourcesIf You Can’t Be a Creator, Then Be a CuratorBharati Ahuja, October 31, 2012http://searchenginewatch.com/article/2221068/If-You-Cant-Be-a-Creator-Then-Be-a-Curator14 Sources for Content Curation InspirationBy PAWAN DESHPANDE published DECEMBER 6, 2012http://contentmarketinginstitute.com/2012/12/sources-content-curation-inspiration/3 Essential Content Curation Best Practices to Boost Content Marketing PerformanceBy Lee Odden on Feb 25th, 2013http://www.toprankblog.com/2013/02/content-curation-best- practices/?goback=%2Egmp_3946859%2Egde_3946859_member_218449102Curatahttp://www.curata.com/resources/Beth Kanterhttp://www.bethkanter.org/content-curation-101/http://www.bethkanter.org/content-curation/
  • 40. Keep in touchShannon HarveyDigital Strategist & Community Manager,Getinvolved.cashannon.k.harvey@gmail.com@shannonkharveyhttp://www.linkedin.com/in/shannonkharvey