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Dubietis vitalijus e-commerce_in_lithuania

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Dubietis vitalijus e-commerce_in_lithuania Dubietis vitalijus e-commerce_in_lithuania Presentation Transcript

  • E-commerce in LithuaniaJAK SPRZEDAJESZ? prepared byNovember 29, 2010 Vitalijus Dubietis CEO at Evispa, Ltd www.evispa.lt
  • Questions?
  • Some statistics Fiber to home spread is #1 in Europe, #5 in the world 58% of residents use internet (1,93M) 12% of them buy online, 200% growth since 2009 60% of internet users use social networks (1,15M)  47% of them use at least once a day Google is the most popular search engine Facebook is the most popular social network Most popular bank among residents is Swedbank
  • Lithuanian WEB at 2010-10 source: audience.lt
  • Most popular e-shops Pigu.lt E-senukai.lt Assorti.lt Azon.lt
  • Decision made on 64%: I will find what to buy, then I go to the e-shop 29%: straight to the trusted e-shop and search there 5%: decision is based on friends’ opinion 1%: based on advertising 1%: other
  • Problems e-shop owners face Where to put ads How to collect payments How to ship items
  • Most popular ad systems Google Adwords – CPC is still low Facebook - CPC/CPM FB applications Adnet.lt network Textads.lt Adclick.lt Direct contracts
  • E-mail marketing mailer.lt Design emails Manage subscribers Send Analyze reports Get Social
  • SEO Not very strong, easy to compete Win those who does
  • Payment methods Direct links with all banks Mokejimai.lt Cash On Delivery (COD) Bank transfers Leasing over the net PayPal, Credit card, …
  • Mokejimai.lt E-banking (Lithuania, Latvia and Estonia) Kiosks of "Lietuvos spauda" and "Rkiosk" (Lithuania) “Maxima“ supermarkets net (Lithuania and Latvia) Webmoney, PayPal, MoneyBookers Credit cards
  • Payment methods
  • Delivery methods
  • E-spaces and conferences WEBakademija.lt Login.lt
  • Auctions TukTuk.lt TeleBid.lt Rinkaplius.lt
  • Aggregators Kainos.lt VUP.lt Turgus.plius.lt Perku.lt
  • Hosting TEO group (several companies/brands) Baltnet Interdata Duomenu centras Serveriai.lt – most popular in shared hosting
  • How much does e-startup cost
  • Or you can rent an e-shop Verskis.lt was the first project dated 2008-11 to offer an e-shop rent and still is the leader with about 90% share on the LT market Main advantages of a solution  Moderate 50 EUR fee per month  Launched in seconds  Free regular updates  Excellent support provided  Fully localized to LT market  Integrations with: , ,
  • Thank you for attention Questions?