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Inbound Marketing for Real Estate Agents
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Inbound Marketing for Real Estate Agents


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Real estate agents have a tremendous opportunity when it comes to Inbound Marketing. This is the ultimate guide. To learn more about how we help real estate agents and teams with Inbound Marketing …

Real estate agents have a tremendous opportunity when it comes to Inbound Marketing. This is the ultimate guide. To learn more about how we help real estate agents and teams with Inbound Marketing visit

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  • 1. Mastering Inbound Marketingfor Real Estate
  • 2. What is Inbound Marketing?“Inbound marketing is advertising acompany through blogs, podcasts,video,eBooks, enewsletters, whitepapers,SEO, social media marketing, and otherforms of content marketing.Inbound marketing earns the attention ofcustomers, makes the company easy to befound and draws customers to the websiteby producing interesting content.”source: wikipedia
  • 3. What is Outbound Marketing?“Buying attention, cold-calling, directpaper mail, radio, TV advertisements, salesflyers, spam, email marketing,telemarketing and traditional advertisingare considered outbound marketing.”source: wikipedia
  • 4. What is Content Marketing?“Content marketing is any marketing format thatinvolves the creation and sharing of media andpublishing content in order to acquire customers.Content marketing is focused not on selling, but onsimply communicating with customers andprospects. The idea is to inspire business andloyalty from buyers by delivering "consistent,ongoing valuable information."source: wikipedia
  • 5. Why Blog?“82% of marketers who blogon a daily basis acquired acustomer using theirblog.” (57% when blogging monthly)source: Hubspot
  • 6. Why Blog?source: Hubspot
  • 7. Why SEO?source: Hubspot
  • 8. Why Social Media?source: Hubspot
  • 9. Why Email Marketing?source: Hubspot
  • 10. Why Inbound Marketing?source: Hubspot
  • 11. Inbound Marketing Cyclesource: Hubspot
  • 12. Keyword Research and
  • 13. KeywordSelectionTips
  • 14. Finding Keywords for Now.source: Keyword Tool
  • 15. Finding Keywords for Later.source:
  • 16. Advanced SEO and Keyword
  • 17. source: SocialTriggers.comBlog Writing Best Practices 1 of 2
  • 18. Blog Writing Best Practices 2 of 2source:
  • 19. Social Media
  • 20. The Golden Rule of Social Media“How can I help you?Not buy my shit."source: @GaryVee on #WaterCooler
  • 21. Facebook, Facebook, Facebooksource:
  • 22. 3 Facebook Inbound Marketing IdeasWrite on WallsPrivateChatPrivateMessage
  • 23. source:, Google+ Matters
  • 24. source: is for Listening
  • 25. source: Socialnomics.netLinkedIn Works for Some Industries
  • 26. Email
  • 27. Autoresponders are a must!3 step welcome campaign for new leads:Monthly mass email campaign to all:vs.source: and
  • 28. source: Mailchimp.comActionable Email Marketing Data
  • 29. source: Contactually.comMerge Codes Matter
  • 30. Website
  • 31. source: Placester.comDesign, Conversion, Mobile Optimized
  • 32. CRM and
  • 33. source: FollowUpBoss.com3 Lead Follow Up Tips1. Call them quickly. Make sure your leads aregetting instant email, texts or calls. Treat like a 911call. ( Make sure they are in a system and everyone isclear exactly how all leads get treated.3. Review what happens to your leads weekly. Didthey all get called? All get emailed?
  • 34. source: Contactually.comRelevancy is Critical to CRM Success
  • 35. 4 Things a Great CRM Tells You1. Who2. When3. Why4. What
  • 36. source: Google Analytics Key Metrics1. Unique visitors2. Page views per visitor3. Time on site4. New versus returning visitors5. Traffic sources (direct, referral, search)6. Keywords*bonus tip: set up a custom dashboard
  • 37. source: Mixpanel.comAdvanced Behavioral Analytics
  • 38. Mastering Inbound Marketingfor Real Estate AgentsRequest a Demo: