Why traditional marketing is not enough
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Let Techsailor explain how we help businesses and brands go beyond "marketing" and implement our 5-step engagement process.
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Why traditional marketing is not enough
- 1. Why Traditional Marketing Is Not Enough Engaging Your Customers Online
- 2. Traditional Marketing Look Here! Getting attention and telling people who you are
- 3. Traditional Marketing Average person is bombarded by 300–3000ads a day!
- 4. Traditional Marketing How many of those do you Remember?
- 5. Customer Engagement 5-step process
- 6. Customer Engagement 5-step process Unless there's permission or social relevance, customers tend to regard marketing and advertising as spam.
- 7. Customer Engagement 5-step process Social acceptance and importance creates emotional ties and thus lock-in for your customers to your business.
- 8. Customer Engagement 5-step process Conversations is one of the easiest way of expressing sincerity and genuine interest while allowing you to harvest their valuable ideas and feedback.
- 9. Customer Engagement 5-step process If you don’t know who your true fans are, then chances are, your marketing dollar is not spent on rewarding the people who truly believes in your brand and product.
- 10. Customer Engagement 5-step process Customers that are truly engaged will co-create contents and messages with the brand, increasing ownership and evangelism at the same time.
- 11. Applying Online Customer Engagement Short-term Awareness Long-term Engagement
- 12. 1 Customer Community Turning any website into an Online Customer Engagement Tool
- 13. Techsailor Community Connect Different modules to tap on consumer’s minimalist behavior Pull external photos, videos, or blogs Analytics to identify evangelists All on one website Easy sharing to other social networks Login using Facebook Points system to build loyalty
- 14. 1. Permission – Login using existing user account Users can login using their existing logins
- 15. 2. Significance and Belonging – Product Innovation Users submit their ideas…
- 16. 2. Significance and Belonging – Product Innovation …. vote and comment on them
- 17. 3. Dialogue – Support Forums Forums helps to generate dialogues….
- 18. 3. Dialogue – Support Forums … and making sure no thread goes unanswered
- 19. 4. Fans and Evangelist – Backend Analytics
- 20. 4. Fans and Evangelist – Backend Analytics
- 21. 4. Fans and Evangelist – Backend Analytics
- 22. 5. Co-Create – Videos, Photos, Blogs TSCC also supports contents from these platforms
- 23. Wrigley’s China – Teens community to generate participation & ideas
- 24. N.E.Mation 5 – Nation-wide Video Competition
- 25. HelloAsia – Community for local Japanese expats
- 26. Visit Sri Lanka 2011 Campaign
- 27. 2 Social Media Services Leveragingon other platforms
- 29. Fan page ads
- 30. Video fan ads
- 31. etcWeekly ads report Sample Ad
- 32. 2. Significance and Belonging - Facebook Apps Facebook Application helps to reinforce brand,create conversationsandtrust. Expose your brand to the largest social network with 400 million users worldwide. Make them remember & talk about your brand. Compelling application design Multiple feeds to engage your users Activity pages Invite friends page 5 brand related pages Included: Basic application analytics
- 33. 3. Dialogue - Twitter Ads & Management Short, attention-grabbing sentences are your new marketing weapons Twitter ads Twitter account management CPM model Network of influential twitterers 2000 followers 300 creative tweets / month
- 34. 4. Fans & Evangelism - Analytics and Buzz Monitoring Facebook Insights Buzz Analysis
- 35. 5. Co-create – Endless Possibilities
- 36. 3. Case Study Sri Lanka Tourism Integrated Engagement Campaign
- 37. Sri Lanka Tourism Integrated Online Engagement Campaign
- 38. The Strategy Internal External
- 39. Internal Campaign Efforts External Social Media Platform Microsite T-shirt Design Competition
- 40. 1. Permission By allowing users to login using their Facebook account, users are giving us the permission to access their existing profile
- 41. 2. Significance and Belonging Having a point and rewardsystem promotes healthy competition which spurs users to continue sharing
- 42. 3. Dialogue Prospective visitors may get to interact with high-profile Sri Lankans to foster more dialogue and conversations
- 43. 3. Dialogue Using creative tweets and contents, our Twitter account generated 7 million impressions from 9,000 followers
- 44. 4. Fans and Evangelism Using the Travel Personality Quiz Facebook Apps, we made it fun for people to share with their friends.
- 45. 5. Co-create 150t-shirt designs submitted 42,000 Flickr photos shared 890 Youtube videos shared
- 46. Results 3-month campaign 28 million Impressions 5,100 Conversations 3,100 Itineraries created 42,000 Flickr photos shared 890 Youtube videos shared 9,000 Twitter followers 100,000 Emails sent 54,000 New users reached through friends
- 47. 4. Why Asia? The Opportunities
- 48. Asians enjoy co-creation Portion of Internet users who have published blogs, web pages, articles, stories, videos or audio/content on social technologies Source: Forrester Research
- 49. Asians value trusted engagement Source: TNS/Media Magazine
- 50. Asians are Online 43% of all internet users are from Asia
- 51. What does effective engagement mean to brands? Staying Relevant!
- 53. Asia focused with strong understanding of local market
- 55. Thank you info@techsailor.com China 中国广东省广州市天河区黄埔大道中207号海景花园C栋1801邮编：510665 电话 : +86 020 8567 0704传真 : +86 020 8567 0704 Malaysia Lot 2-1A, Support Services, Technology Park Malaysia, LebuhrayaPuchong-Sg. Besi, Bukit Jalil, 57000 Kuala Lumpur, Malaysia. Tel: +60 38994 1750 / 1751 Fax: +60 32297 5390 Singapore 156 Macpherson Road, #08-01, Singapore 348528 Tel: +65 6748 8522 Fax: +65 6836 4963
Editor's Notes
- Now, if you are a business owner, you may be wondering… Do I need an Online Customer Community? To answer that question I am going to return a number of questions to you. Questions along the line of do you know what your customers are saying about your products? …..If you find yourself, at anytime, asking these questions, it’s high time you find out how to address them!
- http://www.istockphoto.com/stock-photo-13478234-web-services.php
- When user login using their existing user accounts, they are giving you permissionto access some of your personal information.
- Just one example of brand ownership. When companies allow its users to contribute ideas on how to improve their products, it helps to improve their sense of belonging
- Forums is one of the best modules to generate dialogues and getting other customers to interact amongst each other
- We help brands minimize frustrations by making sure that no thread ever goes unanswered
- Our backend analytics helps brands to identify who are the people on the site who are active and has the potential to be become a brand evangelist
- Knowing who are your fans and evangelists allows you to market more effectively using the 80/20 rule
- Once fans start getting on board, TSCC allows them to readily co-create contents such as blog posts, videos and photos and post them on your site.
- Now to do some advertising for our clients
- If your website is the message, then you will have to rely on multiple channels to disseminate your message
- takes advantage of the fact that your customers already shared a fair amount of their personal information on social media platforms and hence, it is easier to serve relevant ads based on their demographics
- Games and applications can help identify common grounds or develop a sense of achievement for obtaining high scores.
- Twitter allows short messages which can in turn into full-fledge dialogues via direct messages and retweets
- Activities outside your side can be monitored via the backend of the respective analytics as well as via online buzz monitoring tools
- Now, if you are a business owner, you may be wondering… Do I need an Online Customer Community? To answer that question I am going to return a number of questions to you. Questions along the line of do you know what your customers are saying about your products? …..If you find yourself, at anytime, asking these questions, it’s high time you find out how to address them!