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Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
Marrying design and business
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Marrying design and business

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Ever wonder what constitutes "good design" in a business sense? This presentation talks about what how companies should evaluate design, making sure it is serving the audience's needs.

Ever wonder what constitutes "good design" in a business sense? This presentation talks about what how companies should evaluate design, making sure it is serving the audience's needs.

Published in: Technology, Business
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  • Hi, I’m Leon (C.K.) Leong from Techsailor Group. Today, we’ll be talking about how design and business should go hand-in-hand.
  • How close should design and business be integrated? As close as a newly-wedded couple!
  • Web Designer Depot posed a very interesting question.
  • First question: What’s the difference between art and design?
  • The difference between art & design: Good art is interpreted, good design is understood.
  • The difference between art & design: good art sends a different message to everyone, good design sends the same message to everyone.
  • In project management, it’s well-known that there are constant disagreements between the various roles.
  • Daily chronicles of a project team…
  • We’re all driven by our individual mindsets.
  • Let’s take a step back and look at the “spectators”….
  • Second question: What’s the purpose of a design?
  • To communicate and prompt-to-action
  • Here’s what a user experience cycle look like.
  • An example of Adobe’s Model…
  • Here’s a REAL Techsailor example…
  • Do you see the difference before….
  • … and after?
  • Market/Sell - Marry vision with audience
    Execution: Effective marketing taglines and media based on
    Vision/positioning and target audiences, Targeted Messages and Links
    Educate Availability of and easy access to information
    Execution: Effective information architecture for the contents and
    ease of navigation website wide
    Prompt-to-Action Motivate to do something
    Execution: “BIG RED BUTTONS!”, Contact Us manifestations
    Analytics Derive actionable insights
    But this is still largely Marketing.
  • But what about… Social!!!
  • Yet another REAL Techsailor example
  • Do you see the difference in engagement level between this design….
  • … and this design?
  • There are many different ways of implementing more social elements to a site. These are but just some examples.
  • That is Online Customer Engagement
  • Thank you. We hope you find this helpful.
    If you have any more questions, do not hesitate to contact us!
  • Transcript

    • 1. Engaging Your Customers Online by Leon (C.K.) Leong Marrying Design & Business 30 July 2010
    • 2. Web Designer Depot Who does not know this site?
    • 3. What’s the differences between art and design Q1 http://www.webdesignerdepot.com/2009/09/the-difference-between-art-and-design/
    • 4. Source: http://www.webdesignerdepot.com/2009/09/the-difference-between-art-and-design/
    • 5. Source: http://www.webdesignerdepot.com/2009/09/the-difference-between-art-and-design/
    • 6. In project management, it’s well-known that there are constant disagreements between the various roles (Coming from a Techsailor context… Sales, Account Manager, Project Manager, Design and Technical)
    • 7. Daily chronicles of a project team… Note: This is just a hypothetical scenario. The actors “involved” are just arbitrarily protagonists. Fisher – Project Manager, Ashley – Designer, Leon – Account Manager Fisher: Ash, the front page needs to be an overview of the whole site… Can you add in boxes for latest news, events and promotions? Ashley: I disagree; that would make the look and feel of the front page too complex and cluttered… it’s bad coming from a design stand point… Fisher: The client’s business is very much online so we need to showcase what’s available to the users in a birds eye view… Ashley: Can we just show case one of each of the latest items so that the site does not get too crowded? Leon: Hey guys, can I ask in the first place who are the target audiences? And what’s of value to them?
    • 8. We’re all driven by our individual… MINDSETS
    • 9. Let’s take a step back and look at the “spectators”….
    • 10. What’s the purpose of a design Q2
    • 11. To communicate and prompt-to-action Q2
    • 12. Market/Sell Educate Prompt-to-action Q2 Communicate Prompt-to-action User Experience Analytics
    • 13. Adobe’s Model Source: http://www.zdnet.com/blog/saas/adobe-ties-web-design-to-business-results/871
    • 14. A REALTechsailor example…
    • 15. http://greater-asia.com/
    • 16. Educate Market/Sell Prompt-to-Action http://greater-asia.com/
    • 17. Market/Sell Marry vision with audience Execution: Effective marketing taglines and media based on Vision/positioning and target audiences, Targeted Messages and Links Educate Availability of and easy access to information Execution: Effective information architecture for the contents and ease of navigation website wide Prompt-to-Action Motivate to do something Execution: “BIG RED BUTTONS!”, Contact Us manifestations Analytics Derive actionable insights arketing
    • 18. Social!!! What about…
    • 19. Yet another REAL Techsailor example…
    • 20. Twitter Facebook Youtube
    • 21. Twitter button Facebook button Twitter feed box Youtube Embedding Facebook Widgets/Badges LinkedIn Widgets Addthis / Sharethis DISQUS commentary Flickr photo stream Facebook Connect etc… Social
    • 22. That is… Online Customer Engagement -fin- 
    • 23. Thank you Singapore 156 Macpherson Road, #08-01, Singapore 348528 Tel: +65 6748 8522 Fax: +65 6836 4963 Malaysia Lot 2-1A, Support Services, Technology Park Malaysia, Lebuhraya Puchong-Sg. Besi, Bukit Jalil, 57000 Kuala Lumpur, Malaysia. Tel: +60 38994 1750 / 1751 Fax: +60 32297 5390 China 中国广东省广州市天河区黄埔大道中 207 号海景花园 C 栋 1801 邮编: 510665 电话 : +86 020 8567 0704 传真 : +86 020 8567 0704 Email : info@techsailor.com Website : http://www.techsailor.com

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