What does digital marketing mean to us?
Looking inside the boxDigital marketing has time and again, proved itself to be aneffective tool for brands and marketers ...
Whatdo BRANDS getfor DIGITAL & MOBILEROIspends ?BuildBrandSalience IncreaseBrandEngagementReachFanAcquisitionBrandRecallSA...
The challengeDigital advertising has proved to be quite effective in creating brandawareness and building brand engagement...
The solutionCouponing has always been a popular medium to encourage consumers to buy intobrands
DIGITAL COUPONINGAn effective medium
Couponing in evolved marketsIt is estimated that,• 16.5% of all mobile phone users redeem coupons• 30% of Smartphone users...
An introduction to digital couponingA new generation of digital-minded consumers consumes a lot ofcontent onlineDigital co...
AN EFFECTIVE SOLUTION FOR A POTENTIALMARKETTherefore, what are we offering
The QUOPN advantagePresenting
Introducing QUOPNQuopn is our mobile couponing platform which offers brands and marketers anintegrated approach to Retail ...
How does QUOPN work?QUOPNEngineCOUPON ISSUANCECoupon Redemption & Settlement &Tracking & ReportingQUOPNRedemptionPlatformB...
A complete (product) lifecycle solutionQuopn offers a UNIQUE opportunity:• Integrated network of Retailers across the coun...
PROMOTIONS & DISBURSEMENTSReaching out to consumers
PromotionsQUOPN is extremely adaptable and can reach the consumer across almostevery medium of communication.QUOPNSMSWAPMo...
QUOPN - REACHOur network of stores and partners in the country
QUOPN in metrosPresent in more than 1000 Super Value Stores*, GeneralTrade and Modern Trade across India, in metros likeMu...
Partner establishments (Retail)Anand BazaarApna BazaarSweet Home SupermarketMadam HomeMaratha StoresSociety SupermarketLe ...
A growing networkOur efforts to extend our reach through a wider network of retail partnersremains an on-going process.
Merchant rollout planBangalore100 StoresChennaiApprox 100StoresHyderabadApprox 100StoresPhase – IICurrently under Integrat...
BENEFITSOffering value for money and more
Benefits of using QUOPNValidation:Every QUOPN code is validated before redemption eliminationmultiple usageHigher Redempti...
Benefits to the brandIncreaseCustomerLoyalty &Delight due tocustomizedengagementMaximizeROIMobile couponshave amongst theh...
Additional benefits to the brand• Encourages trials to generate new customers• Offers sampling opportunities with existing...
Benefits to the customerEasy, efficient and handy access to better deals andrelevant offers
Market Insight80% of all businesses believe that they offer great services.Only 8% of customers agreeConsumer profiling an...
QUOPN analysisQUOPN helps track the following:• Percentage of redemptions• Frequency of redemptions• Locations frequented•...
QUOPN analysisThis kind of information helps brands analyze and understand the behavior andbuying patterns of their consum...
In short, all this leads to…
CustomerSatisfaction
QUOPN CAMPAIGNS AND THEIR RESULTSSome of our recent work
AXE Talk-time campaignThe challenge:To increase market share & volumes translating in betterbusiness resultsThe solution:O...
TAAZA Talk-time campaignThe challenge:To induce trials and repeat purchase in the rural marketsThe solution:The brand offe...
Comfort – Free sample campaignThe challenge:To induce trials in the niche category of Fabric Softenertargeting women (25+)...
Tresemme Campaign IThe challenge:To create brand awareness and induce trials (targetingconsumers on digital)The solution:T...
Tresemme Campaign IIThe challenge:To create brand awareness, amplify the first campaign andinduce trialsThe solution:The b...
QUOPN enabled stores
So is your campaign QUOPN enabled yet?Contact us at the email address below to know how!businessenquiry@quopn.com
Thank you
The quopn-advantage
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The quopn-advantage

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Quopn is TechShastra's mobile couponing platform. It is an integrated approach to Retail - from Marketing Communication to the Checkout Counter.By sending a personalized code to the user/consumer, QUOPN is much more effective in converting his intent into an action, which in turn motivates the consumer to go and sample/buy the product.The offer can be in the form of a discount coupon or even a free sample

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The quopn-advantage

  1. 1. What does digital marketing mean to us?
  2. 2. Looking inside the boxDigital marketing has time and again, proved itself to be aneffective tool for brands and marketers to engage with theirconsumers.However, we are still far from reaping the benefits of its fullpotential.Which bring us to our next question…
  3. 3. Whatdo BRANDS getfor DIGITAL & MOBILEROIspends ?BuildBrandSalience IncreaseBrandEngagementReachFanAcquisitionBrandRecallSALES?
  4. 4. The challengeDigital advertising has proved to be quite effective in creating brandawareness and building brand engagement with consumersThe focus, now, is towardsconverting consumers into customersThis becomes tougher each day with a plethora of competitive brandsshouting out similar messages at the same time
  5. 5. The solutionCouponing has always been a popular medium to encourage consumers to buy intobrands
  6. 6. DIGITAL COUPONINGAn effective medium
  7. 7. Couponing in evolved marketsIt is estimated that,• 16.5% of all mobile phone users redeem coupons• 30% of Smartphone users redeem mobile coupons• Mobile coupon users will grow 2X from 19.8million to 35.6 million between 2011 and 2013• Mobile couponing is expected to be a $6 billionindustry in global redemption values by 2014(Juniper)(Source: International Survey 2012)
  8. 8. An introduction to digital couponingA new generation of digital-minded consumers consumes a lot ofcontent onlineDigital coupons are more flexible, efficient and more effective atenticing new buyers.Beyond this, digital coupons offer the following benefits– Improved personalization– Protection against fraud– Opportunities for socialization– Greater convenience
  9. 9. AN EFFECTIVE SOLUTION FOR A POTENTIALMARKETTherefore, what are we offering
  10. 10. The QUOPN advantagePresenting
  11. 11. Introducing QUOPNQuopn is our mobile couponing platform which offers brands and marketers anintegrated approach to Retail – from Marketing Communication to the CheckoutCounter.Trials by samplingSharing offers with friends
  12. 12. How does QUOPN work?QUOPNEngineCOUPON ISSUANCECoupon Redemption & Settlement &Tracking & ReportingQUOPNRedemptionPlatformBRANDSPrintSocialT VMobileInternetUSERRadio
  13. 13. A complete (product) lifecycle solutionQuopn offers a UNIQUE opportunity:• Integrated network of Retailers across the country• Closes the loop with Redemption & Validation• Provides rich Tracking & Analytics of redemptions forfurther engagement with customers• Provides Location Based Services to customers
  14. 14. PROMOTIONS & DISBURSEMENTSReaching out to consumers
  15. 15. PromotionsQUOPN is extremely adaptable and can reach the consumer across almostevery medium of communication.QUOPNSMSWAPMobileAppsBrandWebsiteSocialMediaMobileAdsEmailersPrint(Physicalcoupons)
  16. 16. QUOPN - REACHOur network of stores and partners in the country
  17. 17. QUOPN in metrosPresent in more than 1000 Super Value Stores*, GeneralTrade and Modern Trade across India, in metros likeMumbai, Delhi, Pune, Bangalore, Hyderabad and manymore
  18. 18. Partner establishments (Retail)Anand BazaarApna BazaarSweet Home SupermarketMadam HomeMaratha StoresSociety SupermarketLe MarcheAshok General StoreVidkris RetailSabka BazaarKwality StoresBig Bazaar*Reliance Fresh*
  19. 19. A growing networkOur efforts to extend our reach through a wider network of retail partnersremains an on-going process.
  20. 20. Merchant rollout planBangalore100 StoresChennaiApprox 100StoresHyderabadApprox 100StoresPhase – IICurrently under Integration willbe live by 15th June.Uttar Pradesh15 citiesMaharashtra10 CitiesPhase - IIIAdd 25+ cities across 2 states(UP & Maharashtra)with additional 2000 StoresMumbai225+ StoresDelhi200+ StoresPhase – ICities confirmed with QUOPNenabled outlets.
  21. 21. BENEFITSOffering value for money and more
  22. 22. Benefits of using QUOPNValidation:Every QUOPN code is validated before redemption eliminationmultiple usageHigher Redemption:Digital coupons have a much higher rate of redemption than papercouponsLow cost of distribution:Digital coupons are created dynamically on the request of a userBetter Security:With the ability to track issuance and usage, digital coupons are asecured medium of distribution
  23. 23. Benefits to the brandIncreaseCustomerLoyalty &Delight due tocustomizedengagementMaximizeROIMobile couponshave amongst thehighestredemption ratesAccuratecustomerprofiling due totracking andanalyticsMeasuremediaeffectivenessacrossmarketsGeo-targetedoffers andcommunicationInstant& highly targetedmarketingcampaigns
  24. 24. Additional benefits to the brand• Encourages trials to generate new customers• Offers sampling opportunities with existing and newconsumer base• Helps build and nurture referral programs• Creates co-branding opportunities
  25. 25. Benefits to the customerEasy, efficient and handy access to better deals andrelevant offers
  26. 26. Market Insight80% of all businesses believe that they offer great services.Only 8% of customers agreeConsumer profiling and behavioral analysis is becoming moreand more important for brands and marketersIt is this understanding that helps convert a consumer into acustomer and then a loyalist (through repeat purchases)(Source: International Study 2011)
  27. 27. QUOPN analysisQUOPN helps track the following:• Percentage of redemptions• Frequency of redemptions• Locations frequented• Time of day/month of redemption• Product categories that appeal to consumers• Offers that work for the brand – discount value – cash Vs. kind• Cross linkages between offers
  28. 28. QUOPN analysisThis kind of information helps brands analyze and understand the behavior andbuying patterns of their consumers, and thereafter offer them more targetedoffers and products
  29. 29. In short, all this leads to…
  30. 30. CustomerSatisfaction
  31. 31. QUOPN CAMPAIGNS AND THEIR RESULTSSome of our recent work
  32. 32. AXE Talk-time campaignThe challenge:To increase market share & volumes translating in betterbusiness resultsThe solution:Over 1.2 million AXE cans in market offered consumers 15minutes of ‘National Talk Time’ through QUOPN on thepurchase of a can of AXE deodorantOur telecom partners:
  33. 33. TAAZA Talk-time campaignThe challenge:To induce trials and repeat purchase in the rural marketsThe solution:The brand offered consumers 10 minutes of ‘National TalkTime’ through QUOPN on the purchase of TAAZA Tea(250gms pack)
  34. 34. Comfort – Free sample campaignThe challenge:To induce trials in the niche category of Fabric Softenertargeting women (25+) in metrosThe solution:Through Facebook, the brand offered consumers in Mumbai& Delhi (NCR) the opportunity to get a free sample ofComfort using QUOPNThis campaign achieved a redemption rate of over 33%
  35. 35. Tresemme Campaign IThe challenge:To create brand awareness and induce trials (targetingconsumers on digital)The solution:The brand offered consumers in Mumbai & Delhi (NCR) theopportunity, through QUOPN, to get a TresemmeConditioner (225ml) free on the purchase of Tresemmeshampoo (600 ml)This campaign achieved a redemption rate of over 20%
  36. 36. Tresemme Campaign IIThe challenge:To create brand awareness, amplify the first campaign andinduce trialsThe solution:The brand offered consumers in Mumbai, Delhi (NCR) andBangalore the opportunity, through QUOPN, to avail ofdiscounts on the purchase of Tresemme productsThis campaign was promoted through POS material insalons and partner retail establishments
  37. 37. QUOPN enabled stores
  38. 38. So is your campaign QUOPN enabled yet?Contact us at the email address below to know how!businessenquiry@quopn.com
  39. 39. Thank you

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