eWay Campaign Report ::11-2007 by Alex Shaw III, for Avon Products October 30, 2009 Presentation for Print Numbers in figures were randomly generated and do not represent the actual numbers

The Idea A report that graphical displays metrics of various email campaigns and special email messages processed through eWay Direct's web tool. Three components comprise this report Graphical summary Daily summary Message summary Microsoft Excel 2003 for Windows Application

A report that graphical displays metrics of various email campaigns and special email messages processed through eWay Direct's web tool.

Three components comprise this report

Graphical summary

Daily summary

Message summary

Graphical Summary Provides a visual analysis of the daily summary and message summary. It consists of a series of charts that are dynamically updated when the user makes a selection from the control tool or when data is updated from the other summaries.

Provides a visual analysis of the daily summary and message summary.

It consists of a series of charts that are dynamically updated when the user makes a selection from the control tool or when data is updated from the other summaries.

Daily Summary Displays a day-by-day analysis of two categories with a total column for all metrics. Grouped by month, it is also the mechanism that populates the charts for the 'Day of Week' comparison in the graphical summary. Both categories contain the same metrics and key performance indicators (KPIs).

Displays a day-by-day analysis of two categories with a total column for all metrics.

Grouped by month, it is also the mechanism that populates the charts for the 'Day of Week' comparison in the graphical summary.

Both categories contain the same metrics and key performance indicators (KPIs).

Message Summary Similar to the Daily Summary, it displays analytics based on message name and contains the same two categories and a total column for all metrics. Grouped by month, it is also the mechanism that populates the charts for the 'Message' comparison in the graphical summary.

Similar to the Daily Summary, it displays analytics based on message name and contains the same two categories and a total column for all metrics.

Grouped by month, it is also the mechanism that populates the charts for the 'Message' comparison in the graphical summary.

The Control This is where all the power is controlled. Once a user clicks inside a green box in the control panel, a down-arrow is displayed, enabling them to make a selection from a list. They can also type in valid entries to achieve the same result.

This is where all the power is controlled.

Once a user clicks inside a green box in the control panel, a down-arrow is displayed, enabling them to make a selection from a list. They can also type in valid entries to achieve the same result.

Behind the Scenes—Day of Week Comparison Customized formulas generate the data series for the charts in the graphical summary.

Customized formulas generate the data series for the charts in the graphical summary.

Behind the Scenes—Message Comparison Customized formulas generate the data series for the charts in the graphical summary.

Customized formulas generate the data series for the charts in the graphical summary.

The Real Power (Day of Week)—Formulas As you see, there is a mixture of control array formulas and regular formulas utilizing multiple functions. There is even an IF function inside a SUM function; very powerful technique. =OFFSET(INDIRECT("Total_"&$C$7&RIGHT($E$7,2)),,COLUMN(INDIRECT("DMO_Bounce_Rate"))-1) {=SUM(IF((INDIRECT("DoW_"&$C$7&RIGHT($E$7,2))=1)*(INDIRECT("DMO_"&$G$7&"_"&$C$7&RIGHT($E$7,2))>0),1,0))} =SUMIF(INDIRECT("DoW_"&$C$7&RIGHT($E$7,2)),"=2",OFFSET(INDIRECT("DoW_"&$C$7&RIGHT($E$7,2)),,COLUMN(INDIRECT("DMO_"&$G$7))-1))/Y25

As you see, there is a mixture of control array formulas and regular formulas utilizing multiple functions.

There is even an IF function inside a SUM function; very powerful technique.

The Real Power (Message Comparison)—Formulas These formulas required a lot of thinking. I almost lost my mind designing them. The trick though, is to do them in pieces, somewhat like separate modules in programming. This way, you can test part of the formula and build up. Most of the time that works, except if you have pieces that depend on other pieces. =INDEX(INDIRECT("Mes_"&$C$7&RIGHT($E$7,2)),MATCH(LARGE(OFFSET(INDIRECT("Mes_"&$C$7&RIGHT($E$7,2)),,COLUMN(INDIRECT("Mes_"&$O$7&"_Total"))-2,COUNTA(INDIRECT("Mes_"&$C$7&RIGHT($E$7,2)))),$AE48),OFFSET(INDIRECT("Mes_"&$C$7&RIGHT($E$7,2)),,COLUMN(INDIRECT("Mes_"&$O$7&"_Total"))-2,COUNTA(INDIRECT("Mes_"&$C$7&RIGHT($E$7,2)))),0)) =IF($AH48="","",$AF48) =IF(OR($AH47=0,$AH47=""),"",VLOOKUP($AF48,INDIRECT("Mes_Data_"&$C$7&RIGHT($E$7,2)),COLUMN(INDIRECT("Mes_"&$O$7&"_Total"))-1,FALSE)) =VLOOKUP($M$7,INDIRECT("Mes_Data_"&$C$7&RIGHT($E$7,2)),COLUMN(DMO_Mes_Bounce_Rate)-1,FALSE)/100

These formulas required a lot of thinking.

I almost lost my mind designing them.

The trick though, is to do them in pieces, somewhat like separate modules in programming. This way, you can test part of the formula and build up.

Most of the time that works, except if you have pieces that depend on other pieces.

No Macros This report contains no macros. I did it that way because it would require additional training. With this report, users can just jump in and understand what to do without worrying about macros. If this project required more advanced functionality, I would include macros. I had limited experience working with references inside complex formulas; therefore, I kept it as simple as possible.

This report contains no macros.

I did it that way because it would require additional training. With this report, users can just jump in and understand what to do without worrying about macros.

If this project required more advanced functionality, I would include macros. I had limited experience working with references inside complex formulas; therefore, I kept it as simple as possible.

Spreadsheet Analysis and Programming This report is an example of spreadsheet analysis and programming.

This report is an example of spreadsheet analysis and programming.

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