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Brisk Marketing Research

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  • 1. Survey on Public Transport travelling. http://www.surveymonkey.com/s/WJPFNCB 30 answers so far (2010-05-09) unsw-innovation-and-entrepreneurship@googlegroups.com
  • 2. < 2 months 2 months - 1 year 1 year - 3 years > 3 years
  • 3. Every day Three times per week Once a week Once a month
  • 4. I would like to better know when my bus is coming. I would like to better know when and where the best place is to get off the bus I would like to get more information about the stop where I get off (i.e. connecting transports, what to do/eat) No improvements
  • 5. Next stop screen Sophisticated information system No info sys.
  • 6. A map of the area where the bus is moving Approaching stops and real time information about time to arrival Connecting transports from the next stops Things to do at each stop and current offers from local businesses