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Speed in Digital Marketing (Arabic)
 

Speed in Digital Marketing (Arabic)

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Best practice for digital content acceleration ...

Best practice for digital content acceleration
Where to find tools to identify your own website's performance
The available solutions for web acceleration
How front-end acceleration can speed up websi

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    Speed in Digital Marketing (Arabic) Speed in Digital Marketing (Arabic) Document Transcript

    • Thom PooleInternational Marketing DirectorLimelight Networks Inc.rabie@llnw.com+971 56 244 6390-
    • www.limelight.com.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................Limelight Networks, Inc.LLNW-
    • www.limelight.comICDN
    • www.limelight.comBrowser Cache-––HTMLwww.websiteoptimization.comIIIIIIVVVI
    • www.limelight.comHTTP-CDNCDNCDNPoint of Presence (POP)–
    • www.limelight.com–CSSCSS Spriteswillejackson.com –
    • www.limelight.comVIIVIII––-–TagManIX-
    • www.limelight.com––-–-SEO–––––––––X-–
    • www.limelight.com0%20%40%60%80%100%120%140%160%1000ms 3000ms 5000ms 7500ms 11000ms 16000ms 22000msbounceratemilliseconds-60%-50%-40%-30%-20%-10%0%1000ms 3000ms 5000ms 7500ms 11000ms 16000ms 22000msvisitorall-off
    • www.limelight.comXI-80%-70%-60%-50%-40%-30%-20%-10%0%1000ms 3000ms 5000ms 7500ms 11000ms 16000ms 22000ms 2800msconversionrate
    • www.limelight.com-XIIWeb 2.0XIII
    • www.limelight.comXIV00.0050.010.0150.020.0250.030.0350.040-1 1-2 2-3 3-4 4-5 5-10 10-20 20-30 30-40 40-50ConversionrateSession Average Page Load Time (sec)0%5%10%15%20%25%30%35%40%45%1 2 3 4 5 6 7 8 9 10
    • www.limelight.com-Alexa.comXV
    • www.limelight.com1.Tesco UK0.6922.BizRate0.7503.IKEA UK0.9162.1881.Mercateo DE0.7352.Preisroboter DE0.8103.Alternate DE0.8552.3411.Amazon1.0762.Voyage-SNCF.com1.2403.Darty1.3943.0171.Team Viewer0.5732.Prixmoinscher0.7633.LeShop0.9182.596
    • www.limelight.com1.GSMweb.nl0.3372.Arcandor AG0.3493.Kijkshop.nl0.6282.1481.Prada1.1092.Gucci1.7153.Replay1.7183.1931.Apple Denmark1.1912.IKEA1.2993.Cappelendamm1.4613.1201.IKEA1.0762.Boozt.com1.3033.Ellos1.3493.2091.IKEA1.6952.Apple1.7473.Cappelendamm2.1113.232
    • www.limelight.com1.Komplett0.9162.Expert International0.9613.ValueClick Inc1.1412.782–Amazon.comXVI–General Finance CompanyXVII–ebayXVIII-General NetworkXIX
    • www.limelight.comWAPXX–XXI
    • www.limelight.comXXII1.Nextag3.2182.Shopping UK3.2793.Carphone Warehouse3.5066.6030% 5% 10% 15% 20% 25% 30% 35%Less than 1 second1-5 seconds6-10 seconds11-15 seconds16-20 seconds20+ seconds
    • www.limelight.com1.Ciao DE8.6652.Idealo DE8.9033.NexTag DE9.00517.9941.Fnac1.5982.Amazon3.7883.Darty9.06225.581–XXIII–TWTTWTXXIVXXVXXVIXXVII-
    • www.limelight.comISPISPISPBrowserOriginWeb serverBrowserOriginWeb serverLLNW edgeLimelightUnoptimised TCPHigh #HTTP requests and #RTHigh latency and packet loss comparedto LLNW private networkSlow page render timeIncrease abandonmentDecrease in revenueRapid time to actionDecrease inabandonmentIncrease in revenueCacheable contentDelivered from edgeTCP/IP tuning techniquesresults in the reduction in #RTand #HTTP requests runningover LLNW private networkNon optimised TCPBetween origin andLLNW proxyTransparentLimelightAcceleration proxyEmploys TCP andHTML optimisationtechniques.Highly optimisedand prioritisedaccelerateddelivery over thelast mileVisibleElementsInvisibleElementsISP
    • www.limelight.comISPISPISPBrowserOriginWeb serverBrowserOriginWeb serverLLNW edgeLimelightUnoptimised TCPHigh #HTTP requests and #RTHigh latency and packet loss comparedto LLNW private networkSlow page render timeIncrease abandonmentDecrease in revenueRapid time to actionDecrease inabandonmentIncrease in revenueCacheable contentDelivered from edgeTCP/IP tuning techniquesresults in the reduction in #RTand #HTTP requests runningover LLNW private networkNon optimised TCPBetween origin andLLNW proxyTransparentLimelightAcceleration proxyEmploys TCP andHTML optimisationtechniques.Highly optimisedand prioritisedaccelerateddelivery over thelast mileVisibleElementsInvisibleElementsLimelight private IPXXVIIIXXIXCDNprivate IP networks--
    • www.limelight.com–FEA Technology-–CDNCDNCDNCDNFEAHTML 5HTML 5-–
    • www.limelight.com–FEAHTMLFEAHTMLCSSCSS–XXX
    • www.limelight.comLimelight AccelerateHTMLCDN–FEA-
    • www.limelight.comHTML–FEACDNAPILVPCMSLVPDSP–SaaSPlug-insHTML
    • www.limelight.comCSSHTMLXXXICDNabbrIaaSPaaSSaaSXXXIICDNIPTVXXXIIIabbrXXXIV
    • www.limelight.comFEAabbrFEAProxy serverabbr–XXXVabbrabbr –abbr–IEabbrabbr
    • www.limelight.comabbrabbrError! Reference sourcenot found.XIXabbrPOPabbrabbrSEO–
    • www.limelight.comXXXVIHTTPTCP/IP© 2012 Limelight Networks, Inc. All rights reserved. Limelight Networks is a registered trademark of Limelight Networks, Inc.Other products and company names may be trademarks of their respective companies. All services are subject tochange or discontinuance without notice. January 2012
    • www.limelight.comIE-Commerce Page Speed & Website Performance – Strangeloop Networks 2012IIJackson, W. www.williejackson.comIIILinden, 2006IVFarber, 2006VKohavi & Longbotham, 2007VIAberdeen Group – The performance of Web Applications: Customers are won or lost inone second, November 2008VIIJackson, W. www.williejackson.comVIIINielsen, J. useit.com Alertbox June 21, 2010IXEcommerce Page Speed Survey – TagMan (www.tagman.com) July 18, 2011XBeheshti, H – Strangeloop, July 1, 2010XIE-Commerce Page Speed & Website Performance – Strangeloop Networks 2012XIICustomers are Won or Lost in One Second – Simic, B – Aberdeen Group, November 2008XIIIKohavi, R & Longbotham, R – Online Experiments: Lessons Learned. September 2007XIVStrangeloop Networks website blog - 2012XVAlexa.com analysis of website load speedsXVINVT, 2008XVIINextslt.orgXVIIIInternetnews, 1993XIXGartner, 2003XXhttp://www.istockanalyist.com/finance/story/5654129/tablet-pc-growth-a-death-knell-for-desktop-pcXXIfrom WebPerformanceToday.comXXIIHow Loading Time Affects Your Bottom Line – Infographic from KISSmetrics.comXXIIIJupiterResearch presented by Akamai, 2006XXIVNah, F – A Study On Tolerable Waiting Time: How Long Are Web Users Willing To Wait?,2004. From Web Optimization – 30 May 2008XXVFogg, B.J., et al. – What Makes Websites Credible? A Report On A Large QuantitativeStudy. From Web Optimization – 30 May 2008XXVIBouch, A., Kuchinskey, A., and Bhatti, N – Quality s in the Eye of the Beholder: MeetingUsers’ Requirements for Internet Quality. From Web Optimization – 30 May 2008XXVIIAkamai – Boosting Online Commerce Profitability…” 2007XXVIIIWikipedia - http://en.wikipedia.org/wiki/Middle_mileXXIXAbout.com Broadband - http://broadband.about.com/od/glossary/g/Middle-Mile.htmXXXhttp://www.websiteoptimization.com/speed/tweak/XXXIhttp://www.techterms.comXXXIIhttp://searchcloudcomputing.techtarget.comXXXIIIhttp://whatis.techtarget.comXXXIVhttp://www.thesitedoctor.comXXXVhttp://www.linfo.orgXXXVIhttp://www.webopedia.com