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STARTUP Marketing

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Slides from the Startup Marketing presentation delivered at PariSoma SF on Dec 19, 2011 by Jared Goralnick (@technotheory) of http://awayfind.com....

Slides from the Startup Marketing presentation delivered at PariSoma SF on Dec 19, 2011 by Jared Goralnick (@technotheory) of http://awayfind.com.

Topics covered:
* Relationship Marketing
* Staying front of Mind
* PR
* Marketing vs Distribution
* SEM

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    STARTUP Marketing STARTUP Marketing Presentation Transcript

    • PariSoma
      STARTUP MARKETINGJared Goralnick(@technotheory)www.AwayFind.com
      September, 2011
      1
    • September, 2011
      2
      Startup Marketing / Jared Goralnick
      Relationship Marketing
    • Startup Marketing / Jared Goralnick
      3
      September, 2011
      The last time you…
      Emailed somebody you didn’t know?
      Asked for an introduction?
      Asked for a discount?
      Connected two people?
    • Startup Marketing / Jared Goralnick
      4
      September, 2011
      Relationships
      Users
      • Volume purchase
      • Sneezers
      Advisors / Investors
      Competitors
      Influencers
      • Journalists
      • Bloggers
      • Connectors
      • Users
    • Startup Marketing / Jared Goralnick
      5
      September, 2011
      Where?
      Show Up
      • Events
      • Shared-interest organizations
      • Forums
      Be a thought leader
      • Write
      • Speak
      • Participate
      Email them
    • Startup Marketing / Jared Goralnick
      6
      September, 2011
      Examples
      Inbox Love Panels
      Geeks on a Plane
      500 Startups List
      Hacker News, AVC, Twitter, etc.
    • Startup Marketing / Jared Goralnick
      7
      September, 2011
      Who will you email tomorrow?
    • September, 2011
      8
      Startup Marketing / Jared Goralnick
      Staying Front of Mind
    • Startup Marketing / Jared Goralnick
      9
      September, 2011
      Forget analytics.
      Track real people.
      Suggestions?
    • Startup Marketing / Jared Goralnick
      10
      September, 2011
      Sample Lists
      User Lists
      Blog or Newsletter lists
      Event RSVPs
      LinkedIn
      Facebook and Twitter
      CRM
    • Startup Marketing / Jared Goralnick
      11
      September, 2011
      Do something.
      Send links
      Send tips
      Send surveys
      Send a tiny bit of news
      • Be Personal: “Hi Steve,”
      • Be Frequent: 2 weeks – 2 months
    • Startup Marketing / Jared Goralnick
      12
      September, 2011
      Direct Marketers vs Startups?
      Drip email sequences = A-OK.
    • Startup Marketing / Jared Goralnick
      13
      September, 2011
      Blog
      If you don’t blog, you need to have press releases
      Press releases suck.
      Be part of the conversation. Be a thought leader.
      Don’t sell (hard).
    • Startup Marketing / Jared Goralnick
      14
      September, 2011
      Forget the list…
      And remember the relationship » just email them directly
    • Startup Marketing / Jared Goralnick
      15
      September, 2011
      Thought Leadership = Existing More.
    • Startup Marketing / Jared Goralnick
      16
      September, 2011
      What about speaking?
    • September, 2011
      17
      Startup Marketing / Jared Goralnick
      PUBLIC RELATIONS
    • Startup Marketing / Jared Goralnick
      18
      September, 2011
    • Startup Marketing / Jared Goralnick
      19
      September, 2011
      http://bit.ly/jenlaunch
    • Startup Marketing / Jared Goralnick
      20
      September, 2011
      Do you Need a Firm?
    • September, 2011
      21
      Startup Marketing / Jared Goralnick
      DISTRIBUTION
    • Startup Marketing / Jared Goralnick
      22
      September, 2011
      Name an App Store…
    • Startup Marketing / Jared Goralnick
      23
      September, 2011
      Name a Reseller…
    • Startup Marketing / Jared Goralnick
      24
      September, 2011
      Marketing Vs Distribution
    • September, 2011
      25
      Startup Marketing / Jared Goralnick
      SEARCH ENGINE MARKETING
    • Startup Marketing / Jared Goralnick
      26
      September, 2011
      Does your site convert?
    • September, 2011
      27
      Startup Marketing / Jared Goralnick
      http://bit.ly/piratesnew
    • September, 2011
      28
      Startup Marketing / Jared Goralnick
      http://bit.ly/piratesnew
    • Startup Marketing / Jared Goralnick
      29
      September, 2011
      Testing Software?
      Optimizely, Kiss, visualwebsiteoptimizer, Google Website optimizer
    • Startup Marketing / Jared Goralnick
      30
      September, 2011
      A FEW SEM TIPS
      Negative Keywords
      Test LOTS of Ads
      Use numbers
      SEGMENT!
      Conversion Optimizer (Google)
    • Startup Marketing / Jared Goralnick
      31
      September, 2011
      And Don’t Forget…
      It’s all people
      You must give
    • Startup Marketing / Jared Goralnick
      32
      September, 2011
      Getting in Touch…
      www.awayfind.com
      www.technotheory.com
      jared@awayfind.com
      @technotheory