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STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
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STARTUP Marketing

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Slides from the Startup Marketing presentation delivered at PariSoma SF on Dec 19, 2011 by Jared Goralnick (@technotheory) of http://awayfind.com. …

Slides from the Startup Marketing presentation delivered at PariSoma SF on Dec 19, 2011 by Jared Goralnick (@technotheory) of http://awayfind.com.

Topics covered:
* Relationship Marketing
* Staying front of Mind
* PR
* Marketing vs Distribution
* SEM

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Transcript

  • 1. PariSoma
    STARTUP MARKETINGJared Goralnick(@technotheory)www.AwayFind.com
    September, 2011
    1
  • 2. September, 2011
    2
    Startup Marketing / Jared Goralnick
    Relationship Marketing
  • 3. Startup Marketing / Jared Goralnick
    3
    September, 2011
    The last time you…
    Emailed somebody you didn’t know?
    Asked for an introduction?
    Asked for a discount?
    Connected two people?
  • 4. Startup Marketing / Jared Goralnick
    4
    September, 2011
    Relationships
    Users
    • Volume purchase
    • 5. Sneezers
    Advisors / Investors
    Competitors
    Influencers
  • Startup Marketing / Jared Goralnick
    5
    September, 2011
    Where?
    Show Up
    • Events
    • 9. Shared-interest organizations
    • 10. Forums
    Be a thought leader
    Email them
  • 13. Startup Marketing / Jared Goralnick
    6
    September, 2011
    Examples
    Inbox Love Panels
    Geeks on a Plane
    500 Startups List
    Hacker News, AVC, Twitter, etc.
  • 14. Startup Marketing / Jared Goralnick
    7
    September, 2011
    Who will you email tomorrow?
  • 15. September, 2011
    8
    Startup Marketing / Jared Goralnick
    Staying Front of Mind
  • 16. Startup Marketing / Jared Goralnick
    9
    September, 2011
    Forget analytics.
    Track real people.
    Suggestions?
  • 17. Startup Marketing / Jared Goralnick
    10
    September, 2011
    Sample Lists
    User Lists
    Blog or Newsletter lists
    Event RSVPs
    LinkedIn
    Facebook and Twitter
    CRM
  • 18. Startup Marketing / Jared Goralnick
    11
    September, 2011
    Do something.
    Send links
    Send tips
    Send surveys
    Send a tiny bit of news
    • Be Personal: “Hi Steve,”
    • 19. Be Frequent: 2 weeks – 2 months
  • Startup Marketing / Jared Goralnick
    12
    September, 2011
    Direct Marketers vs Startups?
    Drip email sequences = A-OK.
  • 20. Startup Marketing / Jared Goralnick
    13
    September, 2011
    Blog
    If you don’t blog, you need to have press releases
    Press releases suck.
    Be part of the conversation. Be a thought leader.
    Don’t sell (hard).
  • 21. Startup Marketing / Jared Goralnick
    14
    September, 2011
    Forget the list…
    And remember the relationship » just email them directly
  • 22. Startup Marketing / Jared Goralnick
    15
    September, 2011
    Thought Leadership = Existing More.
  • 23. Startup Marketing / Jared Goralnick
    16
    September, 2011
    What about speaking?
  • 24. September, 2011
    17
    Startup Marketing / Jared Goralnick
    PUBLIC RELATIONS
  • 25. Startup Marketing / Jared Goralnick
    18
    September, 2011
  • 26. Startup Marketing / Jared Goralnick
    19
    September, 2011
    http://bit.ly/jenlaunch
  • 27. Startup Marketing / Jared Goralnick
    20
    September, 2011
    Do you Need a Firm?
  • 28. September, 2011
    21
    Startup Marketing / Jared Goralnick
    DISTRIBUTION
  • 29. Startup Marketing / Jared Goralnick
    22
    September, 2011
    Name an App Store…
  • 30. Startup Marketing / Jared Goralnick
    23
    September, 2011
    Name a Reseller…
  • 31. Startup Marketing / Jared Goralnick
    24
    September, 2011
    Marketing Vs Distribution
  • 32. September, 2011
    25
    Startup Marketing / Jared Goralnick
    SEARCH ENGINE MARKETING
  • 33. Startup Marketing / Jared Goralnick
    26
    September, 2011
    Does your site convert?
  • 34. September, 2011
    27
    Startup Marketing / Jared Goralnick
    http://bit.ly/piratesnew
  • 35. September, 2011
    28
    Startup Marketing / Jared Goralnick
    http://bit.ly/piratesnew
  • 36. Startup Marketing / Jared Goralnick
    29
    September, 2011
    Testing Software?
    Optimizely, Kiss, visualwebsiteoptimizer, Google Website optimizer
  • 37. Startup Marketing / Jared Goralnick
    30
    September, 2011
    A FEW SEM TIPS
    Negative Keywords
    Test LOTS of Ads
    Use numbers
    SEGMENT!
    Conversion Optimizer (Google)
  • 38. Startup Marketing / Jared Goralnick
    31
    September, 2011
    And Don’t Forget…
    It’s all people
    You must give
  • 39. Startup Marketing / Jared Goralnick
    32
    September, 2011
    Getting in Touch…
    www.awayfind.com
    www.technotheory.com
    jared@awayfind.com
    @technotheory

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