STARTUP Marketing

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Slides from the Startup Marketing presentation delivered at PariSoma SF on Dec 19, 2011 by Jared Goralnick (@technotheory) of http://awayfind.com. …

Slides from the Startup Marketing presentation delivered at PariSoma SF on Dec 19, 2011 by Jared Goralnick (@technotheory) of http://awayfind.com.

Topics covered:
* Relationship Marketing
* Staying front of Mind
* PR
* Marketing vs Distribution
* SEM

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Transcript

  • 1. PariSoma
    STARTUP MARKETINGJared Goralnick(@technotheory)www.AwayFind.com
    September, 2011
    1
  • 2. September, 2011
    2
    Startup Marketing / Jared Goralnick
    Relationship Marketing
  • 3. Startup Marketing / Jared Goralnick
    3
    September, 2011
    The last time you…
    Emailed somebody you didn’t know?
    Asked for an introduction?
    Asked for a discount?
    Connected two people?
  • 4. Startup Marketing / Jared Goralnick
    4
    September, 2011
    Relationships
    Users
    • Volume purchase
    • 5. Sneezers
    Advisors / Investors
    Competitors
    Influencers
  • Startup Marketing / Jared Goralnick
    5
    September, 2011
    Where?
    Show Up
    • Events
    • 9. Shared-interest organizations
    • 10. Forums
    Be a thought leader
    Email them
  • 13. Startup Marketing / Jared Goralnick
    6
    September, 2011
    Examples
    Inbox Love Panels
    Geeks on a Plane
    500 Startups List
    Hacker News, AVC, Twitter, etc.
  • 14. Startup Marketing / Jared Goralnick
    7
    September, 2011
    Who will you email tomorrow?
  • 15. September, 2011
    8
    Startup Marketing / Jared Goralnick
    Staying Front of Mind
  • 16. Startup Marketing / Jared Goralnick
    9
    September, 2011
    Forget analytics.
    Track real people.
    Suggestions?
  • 17. Startup Marketing / Jared Goralnick
    10
    September, 2011
    Sample Lists
    User Lists
    Blog or Newsletter lists
    Event RSVPs
    LinkedIn
    Facebook and Twitter
    CRM
  • 18. Startup Marketing / Jared Goralnick
    11
    September, 2011
    Do something.
    Send links
    Send tips
    Send surveys
    Send a tiny bit of news
    • Be Personal: “Hi Steve,”
    • 19. Be Frequent: 2 weeks – 2 months
  • Startup Marketing / Jared Goralnick
    12
    September, 2011
    Direct Marketers vs Startups?
    Drip email sequences = A-OK.
  • 20. Startup Marketing / Jared Goralnick
    13
    September, 2011
    Blog
    If you don’t blog, you need to have press releases
    Press releases suck.
    Be part of the conversation. Be a thought leader.
    Don’t sell (hard).
  • 21. Startup Marketing / Jared Goralnick
    14
    September, 2011
    Forget the list…
    And remember the relationship » just email them directly
  • 22. Startup Marketing / Jared Goralnick
    15
    September, 2011
    Thought Leadership = Existing More.
  • 23. Startup Marketing / Jared Goralnick
    16
    September, 2011
    What about speaking?
  • 24. September, 2011
    17
    Startup Marketing / Jared Goralnick
    PUBLIC RELATIONS
  • 25. Startup Marketing / Jared Goralnick
    18
    September, 2011
  • 26. Startup Marketing / Jared Goralnick
    19
    September, 2011
    http://bit.ly/jenlaunch
  • 27. Startup Marketing / Jared Goralnick
    20
    September, 2011
    Do you Need a Firm?
  • 28. September, 2011
    21
    Startup Marketing / Jared Goralnick
    DISTRIBUTION
  • 29. Startup Marketing / Jared Goralnick
    22
    September, 2011
    Name an App Store…
  • 30. Startup Marketing / Jared Goralnick
    23
    September, 2011
    Name a Reseller…
  • 31. Startup Marketing / Jared Goralnick
    24
    September, 2011
    Marketing Vs Distribution
  • 32. September, 2011
    25
    Startup Marketing / Jared Goralnick
    SEARCH ENGINE MARKETING
  • 33. Startup Marketing / Jared Goralnick
    26
    September, 2011
    Does your site convert?
  • 34. September, 2011
    27
    Startup Marketing / Jared Goralnick
    http://bit.ly/piratesnew
  • 35. September, 2011
    28
    Startup Marketing / Jared Goralnick
    http://bit.ly/piratesnew
  • 36. Startup Marketing / Jared Goralnick
    29
    September, 2011
    Testing Software?
    Optimizely, Kiss, visualwebsiteoptimizer, Google Website optimizer
  • 37. Startup Marketing / Jared Goralnick
    30
    September, 2011
    A FEW SEM TIPS
    Negative Keywords
    Test LOTS of Ads
    Use numbers
    SEGMENT!
    Conversion Optimizer (Google)
  • 38. Startup Marketing / Jared Goralnick
    31
    September, 2011
    And Don’t Forget…
    It’s all people
    You must give
  • 39. Startup Marketing / Jared Goralnick
    32
    September, 2011
    Getting in Touch…
    www.awayfind.com
    www.technotheory.com
    jared@awayfind.com
    @technotheory