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STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
STARTUP Marketing
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STARTUP Marketing

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Slides from the Startup Marketing presentation delivered at PariSoma SF on Dec 19, 2011 by Jared Goralnick (@technotheory) of http://awayfind.com. …

Slides from the Startup Marketing presentation delivered at PariSoma SF on Dec 19, 2011 by Jared Goralnick (@technotheory) of http://awayfind.com.

Topics covered:
* Relationship Marketing
* Staying front of Mind
* PR
* Marketing vs Distribution
* SEM

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  • 1. PariSoma<br />STARTUP MARKETINGJared Goralnick(@technotheory)www.AwayFind.com<br />September, 2011<br />1<br />
  • 2. September, 2011<br />2<br />Startup Marketing / Jared Goralnick<br />Relationship Marketing<br />
  • 3. Startup Marketing / Jared Goralnick<br />3<br />September, 2011<br />The last time you…<br />Emailed somebody you didn’t know?<br />Asked for an introduction?<br />Asked for a discount?<br />Connected two people?<br />
  • 4. Startup Marketing / Jared Goralnick<br />4<br />September, 2011<br />Relationships<br />Users<br /><ul><li>Volume purchase
  • 5. Sneezers</li></ul>Advisors / Investors<br />Competitors<br />Influencers<br /><ul><li>Journalists
  • 6. Bloggers
  • 7. Connectors
  • 8. Users</li></li></ul><li>Startup Marketing / Jared Goralnick<br />5<br />September, 2011<br />Where?<br />Show Up<br /><ul><li>Events
  • 9. Shared-interest organizations
  • 10. Forums</li></ul>Be a thought leader<br /><ul><li>Write
  • 11. Speak
  • 12. Participate</li></ul>Email them<br />
  • 13. Startup Marketing / Jared Goralnick<br />6<br />September, 2011<br />Examples<br />Inbox Love Panels<br />Geeks on a Plane<br />500 Startups List<br />Hacker News, AVC, Twitter, etc.<br />
  • 14. Startup Marketing / Jared Goralnick<br />7<br />September, 2011<br />Who will you email tomorrow?<br />
  • 15. September, 2011<br />8<br />Startup Marketing / Jared Goralnick<br />Staying Front of Mind<br />
  • 16. Startup Marketing / Jared Goralnick<br />9<br />September, 2011<br />Forget analytics.<br />Track real people.<br />Suggestions?<br />
  • 17. Startup Marketing / Jared Goralnick<br />10<br />September, 2011<br />Sample Lists<br />User Lists<br />Blog or Newsletter lists<br />Event RSVPs<br />LinkedIn<br />Facebook and Twitter<br />CRM<br />
  • 18. Startup Marketing / Jared Goralnick<br />11<br />September, 2011<br />Do something.<br />Send links<br />Send tips<br />Send surveys<br />Send a tiny bit of news<br /><ul><li>Be Personal: “Hi Steve,”
  • 19. Be Frequent: 2 weeks – 2 months</li></li></ul><li>Startup Marketing / Jared Goralnick<br />12<br />September, 2011<br />Direct Marketers vs Startups?<br />Drip email sequences = A-OK.<br />
  • 20. Startup Marketing / Jared Goralnick<br />13<br />September, 2011<br />Blog<br />If you don’t blog, you need to have press releases<br />Press releases suck.<br />Be part of the conversation. Be a thought leader.<br />Don’t sell (hard).<br />
  • 21. Startup Marketing / Jared Goralnick<br />14<br />September, 2011<br />Forget the list…<br />And remember the relationship » just email them directly<br />
  • 22. Startup Marketing / Jared Goralnick<br />15<br />September, 2011<br />Thought Leadership = Existing More.<br />
  • 23. Startup Marketing / Jared Goralnick<br />16<br />September, 2011<br />What about speaking?<br />
  • 24. September, 2011<br />17<br />Startup Marketing / Jared Goralnick<br />PUBLIC RELATIONS<br />
  • 25. Startup Marketing / Jared Goralnick<br />18<br />September, 2011<br />
  • 26. Startup Marketing / Jared Goralnick<br />19<br />September, 2011<br />http://bit.ly/jenlaunch<br />
  • 27. Startup Marketing / Jared Goralnick<br />20<br />September, 2011<br />Do you Need a Firm?<br />
  • 28. September, 2011<br />21<br />Startup Marketing / Jared Goralnick<br />DISTRIBUTION<br />
  • 29. Startup Marketing / Jared Goralnick<br />22<br />September, 2011<br />Name an App Store…<br />
  • 30. Startup Marketing / Jared Goralnick<br />23<br />September, 2011<br />Name a Reseller…<br />
  • 31. Startup Marketing / Jared Goralnick<br />24<br />September, 2011<br />Marketing Vs Distribution<br />
  • 32. September, 2011<br />25<br />Startup Marketing / Jared Goralnick<br />SEARCH ENGINE MARKETING<br />
  • 33. Startup Marketing / Jared Goralnick<br />26<br />September, 2011<br />Does your site convert?<br />
  • 34. September, 2011<br />27<br />Startup Marketing / Jared Goralnick<br />http://bit.ly/piratesnew<br />
  • 35. September, 2011<br />28<br />Startup Marketing / Jared Goralnick<br />http://bit.ly/piratesnew<br />
  • 36. Startup Marketing / Jared Goralnick<br />29<br />September, 2011<br />Testing Software?<br />Optimizely, Kiss, visualwebsiteoptimizer, Google Website optimizer<br />
  • 37. Startup Marketing / Jared Goralnick<br />30<br />September, 2011<br />A FEW SEM TIPS<br />Negative Keywords<br />Test LOTS of Ads<br />Use numbers<br />SEGMENT!<br />Conversion Optimizer (Google)<br />
  • 38. Startup Marketing / Jared Goralnick<br />31<br />September, 2011<br />And Don’t Forget…<br />It’s all people<br />You must give<br />
  • 39. Startup Marketing / Jared Goralnick<br />32<br />September, 2011<br />Getting in Touch…<br />www.awayfind.com<br />www.technotheory.com<br />jared@awayfind.com <br />@technotheory<br />

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