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The ROI Of Social Media (delivered to GBTC, Feb 2008)
 

The ROI Of Social Media (delivered to GBTC, Feb 2008)

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This is Jared Goralnick's panelist presentation from the Greater Baltimore Technology Council's Meet the Members event on Feb 12, 2008, titled "The ROI of Social Media"

This is Jared Goralnick's panelist presentation from the Greater Baltimore Technology Council's Meet the Members event on Feb 12, 2008, titled "The ROI of Social Media"

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The ROI Of Social Media (delivered to GBTC, Feb 2008) The ROI Of Social Media (delivered to GBTC, Feb 2008) Presentation Transcript

  • The ROI of Social Media GREATER BALTIMORE TECHNOLOGY COUNCIL February, 2008
      • Participation / Online Discussion
      • Content / Niche Blogging
      • Reputation / Online Presence
      • Words of Wisdom
    SET and Social Media February, 2008 GREATER BALTIMORE TECHNOLOGY COUNCIL
  • Participation / Online Discussion
      • Google Alerts for relevant topics
      • RSS for relevant bloggers
      • Google Groups & social networks for general discussion
      • Taking online to in-person
      • Donated a spreadsheet to 4-Hour Workweek
      • Stay informed!
      • Found numerous developers, designers
      • Relationships with experts & thought-leaders
    GREATER BALTIMORE TECHNOLOGY COUNCIL February, 2008
  • Content / Niche Blogging
      • Technotheory.com blog
      • Writing for my audience, not about my company
      • Keeps people interested
      • Qualifies leads
      • Builds reputation
    GREATER BALTIMORE TECHNOLOGY COUNCIL February, 2008
  • Reputation / Online Presence
      • Profiles: Facebook, LinkedIn
      • Respectworthy Design
      • Blogging
      • Removes need for referrals and testimonials
      • Nearly daily internet leads
    GREATER BALTIMORE TECHNOLOGY COUNCIL February, 2008
  • Words of Wisdom
      • Research. RSS. Alerts
      • Build your profiles
      • Advice from the inside
      • Connect your properties
      • Other tools for the trade:
        • Skype / video, podcast / iPod integration
      • Google The Buzz Bin and Chris Brogan for solid advice
    GREATER BALTIMORE TECHNOLOGY COUNCIL February, 2008