The ROI Of Social Media (delivered to GBTC, Feb 2008)

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    The ROI Of Social Media (delivered to GBTC, Feb 2008) - Presentation Transcript

    1. The ROI of Social Media GREATER BALTIMORE TECHNOLOGY COUNCIL February, 2008
        • Participation / Online Discussion
        • Content / Niche Blogging
        • Reputation / Online Presence
        • Words of Wisdom
      SET and Social Media February, 2008 GREATER BALTIMORE TECHNOLOGY COUNCIL
    2. Participation / Online Discussion
        • Google Alerts for relevant topics
        • RSS for relevant bloggers
        • Google Groups & social networks for general discussion
        • Taking online to in-person
        • Donated a spreadsheet to 4-Hour Workweek
        • Stay informed!
        • Found numerous developers, designers
        • Relationships with experts & thought-leaders
      GREATER BALTIMORE TECHNOLOGY COUNCIL February, 2008
    3. Content / Niche Blogging
        • Technotheory.com blog
        • Writing for my audience, not about my company
        • Keeps people interested
        • Qualifies leads
        • Builds reputation
      GREATER BALTIMORE TECHNOLOGY COUNCIL February, 2008
    4. Reputation / Online Presence
        • Profiles: Facebook, LinkedIn
        • Respectworthy Design
        • Blogging
        • Removes need for referrals and testimonials
        • Nearly daily internet leads
      GREATER BALTIMORE TECHNOLOGY COUNCIL February, 2008
    5. Words of Wisdom
        • Research. RSS. Alerts
        • Build your profiles
        • Advice from the inside
        • Connect your properties
        • Other tools for the trade:
          • Skype / video, podcast / iPod integration
        • Google The Buzz Bin and Chris Brogan for solid advice
      GREATER BALTIMORE TECHNOLOGY COUNCIL February, 2008

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