Relationship Marketing & Distribution

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Presented Aug 19, 2013 to Founder Institute San Francsico

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Relationship Marketing & Distribution

  1. 1. Relationships & Distribution Jared Goralnick, Founder jared@awayfind.com
  2. 2. Jared Goralnick, Founder @technotheory jared@awayfind.com
  3. 3. August 2013 Relationships & Marketing | Founder Institute 3
  4. 4. When did you last… August 2013 Relationships & Marketing | Founder Institute 4
  5. 5. When did you last… ask for an intro? August 2013 Relationships & Marketing | Founder Institute 5
  6. 6. When did you last… ask for an intro? vs. make an intro? August 2013 Relationships & Marketing | Founder Institute 6
  7. 7. When did you last… August 2013 Relationships & Marketing | Founder Institute 7
  8. 8. When did you last… ask for a discount? August 2013 Relationships & Marketing | Founder Institute 8
  9. 9. When did you last… ask for a discount? vs. make a referral? August 2013 Relationships & Marketing | Founder Institute 9
  10. 10. When did you last… August 2013 Relationships & Marketing | Founder Institute 10
  11. 11. When did you last… ask a journalist for coverage? August 2013 Relationships & Marketing | Founder Institute 11
  12. 12. When did you last… ask a journalist for coverage? vs. send a journalist a lead? August 2013 Relationships & Marketing | Founder Institute 12
  13. 13. WARNING! TO SUCCEED YOU NEED TO GIVE FIRST August 2013 Relationships & Marketing | Founder Institute 13
  14. 14. RELATIONSHIP MARKETING August 2013 Relationships & Marketing | Founder Institute 14
  15. 15. IT’S NOT ABOUT YOU Host a Panel (don't just talk) Organize a Dinner Party Host an Event Jared Goralnick, Founder Flickr Photo: Pierofix jared@awayfind.com
  16. 16. STAY IN TOUCH… (by being helpful) Send links or tips Offer news from time to time Ask for advice Jared Goralnick, Founder Photo: Evomail jared@awayfind.com
  17. 17. REAL TIME (every 3–6 months) Coffee/Lunch /Beer Skype/Hangout (call, if no video) Invite to an event/party Jared Goralnick, Founder jared@awayfind.com
  18. 18. WHAT IS THOUGHT LEADERSHIP? Flickr Photo: Nickerwin August 2013 Relationships & Marketing | Founder Institute 18
  19. 19. WHAT IS THOUGHT LEADERSHIP? Thought Leadership = Existing MORE Flickr Photo: Nickerwin August 2013 Relationships & Marketing | Founder Institute 19
  20. 20. DISTRIBUTION August 2013 Relationships & Marketing | Founder Institute 20
  21. 21. Marketing vs Distribution
  22. 22. DISTRIBUTION MARKETING Marketplace Affiliate Reseller They Get Paid Upfront Conversion* Conversion Conversion + Renewal Customer Support You You You Reseller Customer Relationship You You* You Reseller Example Setup Involved Your Control
  23. 23. The Distribution Wildcard Jared Goralnick, Founder jared@awayfind.com
  24. 24. thank you :) Jared Goralnick Jared Goralnick, Founder jared@awayfind.com

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