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Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution
 

Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution

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Most startups don't succeed. And for those that do, it usually takes many years. Forget about Instagram and quick hits--instead, focus on the parts of the journey that you love and be prepared to ...

Most startups don't succeed. And for those that do, it usually takes many years. Forget about Instagram and quick hits--instead, focus on the parts of the journey that you love and be prepared to immerse yourself in your product and team for a long time. To increase your chance for success, surround yourself with the right people and be sure to focus early on distribution.

This was delivered as the closing talk at Bitspiration 2013, in Krakow, Poland.

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    Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution Presentation Transcript

    • Startup Land in Little Victories
    • @technotheory
    • YEARS
    • YEARS
    • Startup Land Reality Little Victories Tricks for the Journey
    • Reality
    • Darkroom Steply Labelbox ActionCam
    • 2003 2009ANGEL INVESTMENT
    • YEARS 2003 2009ANGEL INVESTMENT
    • 2006 2012 MAY
    • YEARS 2006 2012 FEB MAR
    • 2006 JUN 2013
    • 2009 10K users JAN 2011
    • YEARS 2009 JUN 2013 10K users JAN 2011 48.7M users
    • 2007 12M blogs JAN 2011
    • YEARS MAY 2013 12M blogs JAN 2011 108M blogs 2007
    • Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11
    • Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11
    • AND GET FUNDED
    • $10M+
    • $100M+
    • Oops! Something failed!
    • Little Victories
    • Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12
    • Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12
    • Flickr Photo: joncandy
    • SUCCESS IS…
    • FOR YOUR SUCCESS IS…
    • Tricks for the Journey
    • Tricks for the Journey FIND THE RIGHT PEOPLE
    • Flickr Photo: allison_dc
    • Flickr Photo: allison_dc
    • Flickr Photo: allison_dc
    • Tricks for the Journey RELATIONSHIP MARKETING
    • IT’S NOT ABOUT YOU Host a Panel (don't just talk) Organize a Dinner Party Host an Event Flickr Photo: Pierofix
    • STAY IN TOUCH… (by being helpful) Send links or tips Offer news from time to time Ask for advice Photo: Evomail
    • REAL TIME (every 3–6 months) Coffee/Lunch /Beer Skype/Hangout (call, if no video) Invite to an event/party
    • Tricks for the Journey DISTRIBUTION
    • MarketingvsDistribution
    • MARKETING DISTRIBUTION Marketplace Affiliate Reseller Example They Get Paid Upfront Conversion* Conversion Conversion + Renewal Customer Support You You You Reseller Customer Relationship You You* You Reseller Setup Involved Your Control
    • http://bit.ly/piratesnew if Marketing…
    • if Distribution…
    • A M J J A S O N D J F
    • thank you :) Jared Goralnick