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  • Transcript

    • 1. WHY PAY PER CLICK ADVERTISING is so EFFECTIVE
    • 2. Google’s Dominance Google: % of Total Revenue (Fiscal Q309) Advertising Licensing & Other Revenue
    • 3. Why SEM is Important
    • 4. Targeted & Motivated Customers I Want to Buy Running Shoes!!! Your Ad
    • 5. Where do I Want my AD to Show? What Should my Max CPC be? Here’s the #1 Spot! Come and Get It…
    • 6. Google’s Brilliance No, It’s Mine! I Want the #1 Spot!
    • 7. Keywords with High Cost Per Click
    • 8. Good Business Good Website $$PPC$$
    • 9. Traffic  Sales
    • 10. Ad Copy Strategies Landing Page: • Organized & Functional Website • - Top Selling/Most Popular Products on Top of Page • Nice Product Page / Nice Pictures • Good Description of Service • Customer Reviews • 800 Number • Competitive Prices
    • 11. Mens Running Shoes Ad Copy Strategies
    • 12. Ad Copy Strategies Nike Running Shoes vs. Running Shoes More Clicks, Higher Conversions Less Clicks, Lower Conversions Keyword Relevance:
    • 13. Ad Copy Strategies Keywords & Ads Continuity: Mens Running Shoes  Higher CTR & Lower Cost/Conversion
    • 14. To Summarize Focused Landing Page Matching Keyword Matching Ad
    • 15. Ad Copy Strategies Writing Effective Ads: • Include Search Term in Headline • Capitalize Strategically (Camel Case) • Call to Action & Emphasize Benefits • Focused Ad Relevant to Landing Page
    • 16. Ad Copy Strategies Vs. Ad 1 Ad 2 • Choose Ad with Highest CTR & Lowest Cost/Conversion • Then Re-Test Testing Ads
    • 17. Importance of Tracking
    • 18. Importance of Tracking The Best & Most Profitable Campaign
    • 19. Importance of Tracking
    • 20. To Summarize
    • 21. Adwords Reports
    • 22. Keywords - Broad vs. Phrase vs. Exact Broad Phrase Exact Running Shoes “Running Shoes” [Running Shoes]
    • 23. Keyword – Exact Match Keyword - [Mens Running Shoes] Will Ad Show? Mens Running Shoes Yes Nike Running Shoes No Adidas Running Shoes No Running Shoes No Shoes Running No Running Hightop Shoes No
    • 24. Keyword – Phrase Match Keyword – “Running Shoes” Will Ad Show? Running Shoes Yes Nike Running Shoes Yes Womens Running Shoes Yes Running Shoes Mens Yes Shoes Running No Running Hightop Shoes No
    • 25. Keyword – Broad Match Keyword – Running Shoes Will Ad Show? Mens Running Shoes Yes Nike Running Shoes Yes Womens Running Shoes Yes Running Shoes Yes Shoes Running Yes Running Hightop Shoes Yes
    • 26. Keywords - Broad vs. Phrase vs. Exact Keyword Type Lowest Cost/Conversion Highest Search Volume Exact (1) (3) Phrase (2) (2) Broad (3) (1)
    • 27. Keyword – Negative Match
    • 28. Keyword – Negative Match Keyword Negative Keyword Adidas Reebok Converse Puma New Balance Nike Running Shoes
    • 29. Please Visit Us At: Http://technosoftwares.com/

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