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PPC Advantages Presentation Transcript

  • 1. WHY PAY PER CLICK ADVERTISING is so EFFECTIVE
  • 2. Google’s Dominance Google: % of Total Revenue (Fiscal Q309) Advertising Licensing & Other Revenue
  • 3. Why SEM is Important
  • 4. Targeted & Motivated Customers I Want to Buy Running Shoes!!! Your Ad
  • 5. Where do I Want my AD to Show? What Should my Max CPC be? Here’s the #1 Spot! Come and Get It…
  • 6. Google’s Brilliance No, It’s Mine! I Want the #1 Spot!
  • 7. Keywords with High Cost Per Click
  • 8. Good Business Good Website $$PPC$$
  • 9. Traffic  Sales
  • 10. Ad Copy Strategies Landing Page: • Organized & Functional Website • - Top Selling/Most Popular Products on Top of Page • Nice Product Page / Nice Pictures • Good Description of Service • Customer Reviews • 800 Number • Competitive Prices
  • 11. Mens Running Shoes Ad Copy Strategies
  • 12. Ad Copy Strategies Nike Running Shoes vs. Running Shoes More Clicks, Higher Conversions Less Clicks, Lower Conversions Keyword Relevance:
  • 13. Ad Copy Strategies Keywords & Ads Continuity: Mens Running Shoes  Higher CTR & Lower Cost/Conversion
  • 14. To Summarize Focused Landing Page Matching Keyword Matching Ad
  • 15. Ad Copy Strategies Writing Effective Ads: • Include Search Term in Headline • Capitalize Strategically (Camel Case) • Call to Action & Emphasize Benefits • Focused Ad Relevant to Landing Page
  • 16. Ad Copy Strategies Vs. Ad 1 Ad 2 • Choose Ad with Highest CTR & Lowest Cost/Conversion • Then Re-Test Testing Ads
  • 17. Importance of Tracking
  • 18. Importance of Tracking The Best & Most Profitable Campaign
  • 19. Importance of Tracking
  • 20. To Summarize
  • 21. Adwords Reports
  • 22. Keywords - Broad vs. Phrase vs. Exact Broad Phrase Exact Running Shoes “Running Shoes” [Running Shoes]
  • 23. Keyword – Exact Match Keyword - [Mens Running Shoes] Will Ad Show? Mens Running Shoes Yes Nike Running Shoes No Adidas Running Shoes No Running Shoes No Shoes Running No Running Hightop Shoes No
  • 24. Keyword – Phrase Match Keyword – “Running Shoes” Will Ad Show? Running Shoes Yes Nike Running Shoes Yes Womens Running Shoes Yes Running Shoes Mens Yes Shoes Running No Running Hightop Shoes No
  • 25. Keyword – Broad Match Keyword – Running Shoes Will Ad Show? Mens Running Shoes Yes Nike Running Shoes Yes Womens Running Shoes Yes Running Shoes Yes Shoes Running Yes Running Hightop Shoes Yes
  • 26. Keywords - Broad vs. Phrase vs. Exact Keyword Type Lowest Cost/Conversion Highest Search Volume Exact (1) (3) Phrase (2) (2) Broad (3) (1)
  • 27. Keyword – Negative Match
  • 28. Keyword – Negative Match Keyword Negative Keyword Adidas Reebok Converse Puma New Balance Nike Running Shoes
  • 29. Please Visit Us At: Http://technosoftwares.com/