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Roadmap of seo

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SEO is an act of optimizing a website to increase its ranking on search engines like Google, Yahoo, Bing, etc. in organic way

SEO is an act of optimizing a website to increase its ranking on search engines like Google, Yahoo, Bing, etc. in organic way

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  • 1. Roadmap of SEO ONLINE MARKET STRATEGIES
  • 2. Topics • What is SEO? • Some facts to look at! • Strategies of SEO • Elements of SEO • Importance of SEO service • Data to notice! • Conclusion Technosiss 2
  • 3. SEO (Search engine optimization) “SEO is an act of optimizing a website to increase its ranking on search engines like Google,Yahoo, Bing, etc. in organic way” Search Engine: It is a tool that enables users to search information on the world wide web.The websites or pages that appear contains the related keywords entered by users. SEM (Search Engine Marketing): It helps a site to gain top ranking by maintaining relevant content & phrases Technosiss 3
  • 4. Some facts to Notice!! • 40% of Google searches are done with “product/service name” • Search engines are used to get name of top companies contributing services on respective fields • Purchasing of products is done by searching major websites • Quality & unique content is must, search engines can’t read images • Getting links is fruitful for good ranking of page Technosiss 4
  • 5. SEO is about putting below elements together Technosiss 5
  • 6. Importance of Internet Marketing • Open for business 24/7 & 365 days • Available globally irrespective of distance • Less cost of marketing than physical layouts • Linking with social sites leads to more visibility • Building strong relationships and enhancing customer retention levels Technosiss 6
  • 7. Usage of search engines Technosiss 7 Google 65% Bing 15% Yahoo 15% Others 5% SHARE
  • 8. Google Updates to be followed Each year Google updates its algorithm to change the strategy of ranking websites for SEO followers. Some of the major updates by Google are: • Google Panda • Humming Bird • Google Penguin Technosiss 8
  • 9. Some steps of SEO • Planning & Creating Strategy • Study of Market Layout • Optimizing website & content • Including keywords Checking • Following links & tracking new pages • Submitting articles & blogs Applying Technosiss 9
  • 10. Conclusion The creative web design is not the end to engage with customers. To become a brand image and be visible to large audience, SEO guidelines need to be followed. Local SEO services are important for high ranking of website on various search engines. Technosiss 10
  • 11. Technosiss 11

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