WordCamp NY: Blogs and Making it Into the Big Leagues


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  • May 20, 2004 The Technosailor Name 2004 - Political Blogging 2005 - The Book 2006 - Blogging Blogging 2007 - Networking 2008 - WordCamps, Speaking, Travelling
  • WordCamp NY: Blogs and Making it Into the Big Leagues

    1. 1. Blog Draft Day <ul><li>Making it into the Big Leagues </li></ul>Aaron Brazell :: Creative Commons Attribution-Non Commercial
    2. 2. That’s cool, but why are you here?
    3. 3. Challenges facing Bloggers <ul><li>Marketing </li></ul><ul><li>Message </li></ul><ul><li>Brand </li></ul>
    4. 4. Marketing
    5. 5. Social Media Marketing <ul><li>Am I connecting with ACTUAL people? </li></ul>
    6. 6. Technosailor.com Stats 8.68% are return visitors!!!
    7. 7. Converting Drive-bys <ul><li>Evergreen </li></ul><ul><li>Related Content </li></ul><ul><li>Findability </li></ul>
    8. 8. Converting Drive-bys (con’t) <ul><li>Remember that readers don’t care about you. They care about what you can give them. </li></ul><ul><li>Use stats. Read stats. Understand stats. </li></ul><ul><li>Give readers what they want </li></ul>
    9. 9. Message
    10. 10. Know Your Audience <ul><li>Am I giving them what they are asking for in a consistent and expected way? </li></ul>
    11. 11. Scoble’s Starfish Theory
    12. 12. Brand
    13. 13. Protecting Brand <ul><li>Is my brand controlled by me or my fans, customers or readers? </li></ul>
    14. 14. Knights of the Round Table
    15. 15. Doug Haslam <ul><li>Personal brand and professional brand are intertwined. Any communications an employee makes, whether on behalf of the company or not, affects the company brand in ways small and large. </li></ul>
    16. 16. Cathryn Hrudicka <ul><li>A brand is more than an identity or logo. It is the sum total of how you communicate in writing, design and graphics, audio, video, print collateral, online, in your blog, everything. </li></ul>
    17. 17. Marshall Kirkpatrick <ul><li>The word brand has negative connotations for me, but let’s pretend it doesn’t for the moment. If your brand is all based in the reality of your actions, then you should have enough staff capable of acting that way and who are actively engaged in social media. </li></ul>
    18. 18. Marc Orchant <ul><li>I think that the key to brand protection is earning the trust (or loyalty if you prefer) that can only come from an established pattern of delivering on promises made. These companies promote... me as an evangelist </li></ul>
    19. 19. Brian Solis <ul><li>In the era of social media, companies have no choice but to relinquish control, somewhat, to those who choose to discuss it openly in public forums that are... Actively contributing to the extensive influence enabled by social media. </li></ul>
    20. 20. Thank You! Aaron Brazell [email_address] http://technosailor.co m
    21. 21. Credits <ul><li>Marketing Slide Picture by Dave Boudreau </li></ul><ul><li>Brand Slide Picture by bawoodvie </li></ul><ul><li>Doug Haslam photo by Nevon </li></ul><ul><li>Cathryn Hrudicka and Marshall Kirkpatrick photos by Randy Stewart </li></ul><ul><li>Marc Orchant and Brian Solis photos by Brian Solis </li></ul><ul><li>All photos used under Creative Commons </li></ul>
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