WordCamp NY: Blogs and Making it Into the Big Leagues

Blog Draft Day
Making it into the Big Leagues
Aaron Brazell :: Creative Commons Attribution-Non Commercial

That’s cool, but why are you here?

Challenges facing Bloggers
Marketing
Message
Brand

Marketing

Social Media Marketing
Am I connecting with ACTUAL people?

Technosailor.com Stats 8.68% are return visitors!!!

Converting Drive-bys
Evergreen
Related Content
Findability

Converting Drive-bys (con’t)
Remember that readers don’t care about you. They care about what you can give them.
Use stats. Read stats. Understand stats.
Give readers what they want

Message

Know Your Audience
Am I giving them what they are asking for in a consistent and expected way?

Scoble’s Starfish Theory

Protecting Brand
Is my brand controlled by me or my fans, customers or readers?

Knights of the Round Table

Doug Haslam
Personal brand and professional brand are intertwined. Any communications an employee makes, whether on behalf of the company or not, affects the company brand in ways small and large.

Cathryn Hrudicka
A brand is more than an identity or logo. It is the sum total of how you communicate in writing, design and graphics, audio, video, print collateral, online, in your blog, everything.

Marshall Kirkpatrick
The word brand has negative connotations for me, but let’s pretend it doesn’t for the moment. If your brand is all based in the reality of your actions, then you should have enough staff capable of acting that way and who are actively engaged in social media.

Marc Orchant
I think that the key to brand protection is earning the trust (or loyalty if you prefer) that can only come from an established pattern of delivering on promises made. These companies promote... me as an evangelist

Brian Solis
In the era of social media, companies have no choice but to relinquish control, somewhat, to those who choose to discuss it openly in public forums that are... Actively contributing to the extensive influence enabled by social media.

Thank You! Aaron Brazell [email_address] http://technosailor.co m

Credits
Marketing Slide Picture by Dave Boudreau
Brand Slide Picture by bawoodvie
Doug Haslam photo by Nevon
Cathryn Hrudicka and Marshall Kirkpatrick photos by Randy Stewart
Marc Orchant and Brian Solis photos by Brian Solis
All photos used under Creative Commons

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http://technosailor.com	27

WordCamp NY: Blogs and Making it Into the Big Leagues

by Aaron Brazell on Oct 05, 2008

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WordCamp NY: Blogs and Making it Into the Big Leagues Presentation Transcript