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American University - American Observer Class - WordPress Portfolios
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American University - American Observer Class - WordPress Portfolios

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Slide Deck for Oct 18, 2011 guest lecture at AU School of Communication's American Observer class. Students learn how to implement and successfully message via web sites and social integration.

Slide Deck for Oct 18, 2011 guest lecture at AU School of Communication's American Observer class. Students learn how to implement and successfully message via web sites and social integration.

This guest lecture is directly about using WordPress as a portfolio tool, but addresses the questions of what makes a successful portfolio and how it is fundamentally used to convert new business.

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American University - American Observer Class - WordPress Portfolios American University - American Observer Class - WordPress Portfolios Presentation Transcript

  • Portfolios, WordPress and Buying InstinctAmerican University School of CommunicationsOctober 18, 2011
  • What is Design?
  • Justin Seeley@JustinSeeley - Oklahoma City Design is the expression of an idea, be it print, web, or other. To me it isnt just looking pretty but also functional.
  • Jayvie Canono@OneFineJay - Severn, MD Design is a methodical and rational approach to solving a problem.
  • John Cornthwait@jrcornthwait - Roanoke, VA For me as a web designer, its the logical, organized presentation of information.
  • Good Design...
  • Good Design...✤ Engages the senses
  • Good Design...✤ Engages the senses ✤ Visually attractive
  • Good Design...✤ Engages the senses ✤ Visually attractive ✤ Emotionally connecting
  • Good Design...✤ Engages the senses ✤ Visually attractive ✤ Emotionally connecting ✤ Naturally intuitive
  • But Good Design...
  • But Good Design...✤ Serves a strategic purpose
  • But Good Design...✤ Serves a strategic purpose✤ Convinces consumers to investigate
  • But Good Design...✤ Serves a strategic purpose✤ Convinces consumers to investigate✤ Does not convert business
  • Let’s talk Apple...
  • Why do people buy Apple?
  • Why do people buy Apple?✤ Simplicity and elegance of the form factor (touch screen, etc)
  • Why do people buy Apple?✤ Simplicity and elegance of the form factor (touch screen, etc)✤ Aesthetics of iOS
  • Why do people buy Apple?✤ Simplicity and elegance of the form factor (touch screen, etc)✤ Aesthetics of iOS✤ Integration with other Apple products (iPad, Mac, Apple TV)
  • Why do people buy Apple?✤ Simplicity and elegance of the form factor (touch screen, etc)✤ Aesthetics of iOS✤ Integration with other Apple products (iPad, Mac, Apple TV)✤ Consistency of high-quality products
  • Reasons not to buy Apple
  • Reasons not to buy Apple✤ Not cheap
  • Reasons not to buy Apple✤ Not cheap✤ Perception of Cult-like behavior
  • Reasons not to buy Apple✤ Not cheap✤ Perception of Cult-like behavior✤ Many of their innovations aren’t all that innovative (iOS5 Notifications, Wireless Sync, iCloud)
  • Reasons not to buy Apple✤ Not cheap✤ Perception of Cult-like behavior✤ Many of their innovations aren’t all that innovative (iOS5 Notifications, Wireless Sync, iCloud)✤ Intentionally closed environment, unlike Android
  • But people keepbuying!“Let’s stand in line on Day 1”
  • Brand Loyalty Trumps Design
  • Brand Loyalty Trumps Design✤ People would buy iPhones even if Apple.com sucked. Fortunately, it doesn’t.
  • Brand Loyalty Trumps Design✤ People would buy iPhones even if Apple.com sucked. Fortunately, it doesn’t.✤ People would buy iPad 2s from popup stores in Austin during SXSW because they need to have an intuitive portable device that has a track record.
  • Brand Loyalty Trumps Design✤ People would buy iPhones even if Apple.com sucked. Fortunately, it doesn’t.✤ People would buy iPad 2s from popup stores in Austin during SXSW because they need to have an intuitive portable device that has a track record.✤ People would buy Apple products simply because there’s a pattern of consistency that has defined Apple since the original iPod release.
  • What the hell does this have to dowith WordPress?
  • Yoda.Question my sanity, you are.
  • Jedi Mind Tricks
  • Jedi Mind Tricks✤ Luke was too focused on practical elements of becoming Jedi
  • Jedi Mind Tricks✤ Luke was too focused on practical elements of becoming Jedi✤ Yoda taught Luke how to channel a deeper Force to become Jedi
  • Jedi Mind Tricks✤ Luke was too focused on practical elements of becoming Jedi✤ Yoda taught Luke how to channel a deeper Force to become Jedi✤ Formulaic solutions to non-formulaic problems will prevent you from being Jedi
  • Which brings me to WordPress
  • Which brings me to WordPress✤ Identify your goal - is it more sales? More awareness? Viral marketing?
  • Which brings me to WordPress✤ Identify your goal - is it more sales? More awareness? Viral marketing?✤ What is your call to action?
  • Which brings me to WordPress✤ Identify your goal - is it more sales? More awareness? Viral marketing?✤ What is your call to action?✤ Dozens of theme options, but what is your main idea?
  • Which brings me to WordPress✤ Identify your goal - is it more sales? More awareness? Viral marketing?✤ What is your call to action?✤ Dozens of theme options, but what is your main idea?✤ You can’t be everything, so don’t try.
  • Which brings me to WordPress✤ Identify your goal - is it more sales? More awareness? Viral marketing?✤ What is your call to action?✤ Dozens of theme options, but what is your main idea?✤ You can’t be everything, so don’t try.✤ How can you convert repeat customers AND make them your marketing mechanism?
  • Practical WordPress
  • Practical WordPress✤ Use Custom Post Types to keep portfolio items, stories, and case studies separate from posts and pages and more easily manageable.
  • Practical WordPress✤ Use Custom Post Types to keep portfolio items, stories, and case studies separate from posts and pages and more easily manageable.✤ Use post thumbnails for spashy screenshots
  • Practical WordPress✤ Use Custom Post Types to keep portfolio items, stories, and case studies separate from posts and pages and more easily manageable.✤ Use post thumbnails for spashy screenshots✤ Use your intuition over your brain when deciding on what and how to show your portfolio - design is only one part visual. The rest is empathy.
  • Thank you!Aaron Brazell - aaron@technosailor.com - @technosailor - WordPress Bible, http://amzn.to/wpbible2
  • ✤ iPhone Photo by Witer on Flickr. Creative Commons. http://www.flickr.com/photos/witer/4908036684/✤ All photos of Twitter users accessed via Twitter API or used with permission.✤ iPhone line photo by Leo Prieto. Creative Commons. http://www.flickr.com/photos/leoprieto/751764781/✤ Yoda photo by Andres Rueda. Creative Commons. http://www.flickr.com/photos/andresrueda/ 3454095552