This presentation summerises overall factors which are required for creating a great website.

4. What is Information Architecture ?
Information architecture is combination of
organizing a site's content into categories and
creating an interface to support those
categories.

6. Characteristics of Good IA
• Balances business & user goals
• Allows people to easily find what they need
• Provides more than one way to content
• Represents the content
• Has a coherent underlying concept
• Exposes information as needed

7. So what IAs do ??
• Research Business
• Research the audience
• Analyze the data
• Primary Objective
• Goal
• Develop labelling/navigation/site structure
• Site maps
• Site flow diagrams
• Wireframes

13. What is web designing ?
• It is the skill of creating presentations of
content that is delivered to end user through
the world wide web, by a web browser or
other web-enabled software like internet
television.

14. • Photoshop
• Fireworks
• CorelDRAW
• Illustrator

15. Banner
Menu Content
Footer

19. • Markup Languages
– HTML, DHTML, XML, XSLT, etc....
• Cascading Style Sheets (CSS)
• Programming languages
Java, C#
• Scripting languages
– perl,javascript,php, etc....
• Web creation and editing software
– Notepad++, Dreamweaver, Flash, Panic coda, Site
Builder,Firebug etc..

20. • Domain
• Web pages
• Web host

23. Refers to the process of “optimizing” both the
on-page and off-page ranking factors in order
to achieve high search engine rankings for
targeted search terms.

24. • Title
• Robots.txt
• Meta Description
• Key words/ long tail keywords
• Out going links
• Internal linking
• Alt attribute (Image Optimisation)
• Link title
• Headings (H1, H2)
• Domain name

25. • Quality backlink building
– Directory submission
– Blog commenting
– Forum posting
– Guest or sponsored posting
– Link bookmarking
• News Site and Press release

29. • SEM
– Organic
– Paid
• Social Media
– Facebook
– Twitter
– Youtube
• Email marketing
• Mobile marketing
• Affiliate marketing

37. • Revenue from subscription
• Revenue from Pay Per View
• Revenue from CPM
– Banner ads, skyscrapers
• Revenue from CPC advertising
• Revenue from CPA advertising
• Revenue from PPI advertising
• Selling user data
• Website flipping