Wadaro: Innovation in Mobile Operator Networks


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Copyright - Robert Wakeling, Wadaro, 2010

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Wadaro: Innovation in Mobile Operator Networks

  1. 1. Wadaro TAP : Total Analysis Package "If you can’t measure it, you can’t manage it" Robert Wakeling M: +44 7712 899 384 T : +44 1925 320 010 E : robert.wakeling@wadaro.com
  2. 2. What’s the problem ? <ul><li>Operators of mobile networks cannot truly measure their performance </li></ul><ul><ul><li>Drive test is discrete in space and time </li></ul></ul><ul><ul><li>Core network probing (extracting management data from elements of the network) is often discrete </li></ul></ul><ul><ul><li>Both are expensive </li></ul></ul><ul><ul><li>Customers complain </li></ul></ul><ul><ul><li>Performance of the entire network is extrapolated from data sampled using these solutions </li></ul></ul><ul><li>If you cannot measure performance, you can’t manage or improve it </li></ul><ul><ul><li>Have you ever suffered a dropped call, poor speech quality, or sometimes not been able to connect to service ? </li></ul></ul><ul><li>How do you effectively measure service performance ? </li></ul><ul><ul><li>By reporting the customers experience directly from their phone </li></ul></ul><ul><ul><li>Of course! By purchasing Wadaro’s TAP Essential tm </li></ul></ul>
  3. 3. Wadaro : A brief history <ul><li>The Founder and CEO </li></ul><ul><ul><li>Has an idea </li></ul></ul><ul><ul><li>Tries to ‘sell’ while the product was still only described in Powerpoint </li></ul></ul><ul><ul><li>Incorporates the company and finds a good lawyer, tax advisor and Chairman </li></ul></ul><ul><ul><li>Raises VC, hires staff and to business development adds product development </li></ul></ul><ul><ul><li>Shifts focus of business development from mature to emerging markets </li></ul></ul><ul><ul><li>Brokers strategic partnership with global manufacturer of SIM cards </li></ul></ul><ul><ul><ul><li>Business development expands from 2 people to 100+ </li></ul></ul></ul><ul><ul><ul><li>Customer engagement increases very very significantly </li></ul></ul></ul><ul><li>Today </li></ul><ul><ul><li>Still only 5 staff </li></ul></ul><ul><ul><li>Product sold to 1 st customer, a tier-1 operator from an EU group company </li></ul></ul><ul><ul><li>Likely to sell to another tier-1 operator as a result of the 1 st sale above </li></ul></ul><ul><ul><li>Next largest opportunities are in Turkey, Russia, Kenya and Australia </li></ul></ul><ul><ul><li>Looking at a JV in Kenya for Africa and in San Diego for North America </li></ul></ul><ul><ul><li>Agents in the UK, Russia, Oz, US, Kenya, Cambodia, Iraq, Poland </li></ul></ul>
  4. 4. Starting up <ul><li>Talk to everyone .. networking can be cheap and occasionally productive </li></ul><ul><li>Find big partners with market access and technology </li></ul><ul><li>Be very very careful about who joins the company early on </li></ul><ul><li>Find a suitable place to locate the company </li></ul><ul><ul><li>Daresbury Innovation Centre </li></ul></ul><ul><li>Hoover up every free pound note and handout </li></ul><ul><ul><li>Development Grants </li></ul></ul><ul><ul><li>Business development funding </li></ul></ul><ul><ul><li>Travel grants </li></ul></ul><ul><ul><li>Tax credits </li></ul></ul><ul><ul><li>UKTI support if you export </li></ul></ul><ul><li>Sell 1 st , build 2 nd – deliver solid demonstration </li></ul><ul><li>Competition is good. Find some to benchmark against </li></ul>
  5. 5. Prepare for disappointment <ul><li>Economy may dump, war may break out, 33% of staff has a baby ... </li></ul><ul><li>Savvy customers will see immature products and companies coming </li></ul><ul><li>Venture Capital no longer exists .. sort of </li></ul><ul><li>VC: “ We like the management team, idea, prospects, market opportunity, approach etc. but need to see X customers buy 1 st to really qualify the opportunity ” </li></ul><ul><li>Investee:” But if I have a revenue line from X customers, why do I need investment? Perhaps I can raise debt ... ” </li></ul><ul><li>VC answer #1:” That’s what every entrepreneur says ” </li></ul><ul><li>VC answer #2:” Ahhh! so you think you’re going to get support from the Bank! ” </li></ul><ul><li>Investee:” Bugger! ” </li></ul><ul><li>Paperwork </li></ul><ul><ul><li>HMRC - VAT returns & inspections, EMI schemes </li></ul></ul><ul><ul><li>Companies house filings </li></ul></ul><ul><ul><li>Self Assessment </li></ul></ul><ul><ul><li>Trademarks and patents </li></ul></ul><ul><ul><li>Insurances : D&O, Employers liability </li></ul></ul>
  6. 6. Thanks &quot;If you can’t measure it, you can’t manage it&quot; &quot;If you can measure it, you can manage it“ - Trademark Kinex AHA Corporation .... and finally