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Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
Innovation in eLearning
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Innovation in eLearning

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Copyright - Imran Farooq, MMCLearning, 2010

Copyright - Imran Farooq, MMCLearning, 2010

Published in: Business, Technology
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  • 1. A Successful Spin-off/ Joint Venture MMU Company Imran Farooq Managing Director
  • 2. MMC Learning <ul><li>SUCCESS ......??? </li></ul><ul><li>A Journey through Pockets of Success </li></ul>
  • 3. Company Structure <ul><li>MMU Support from; </li></ul><ul><li>Michael Evans (MMU Board, Chair MMCL) </li></ul><ul><li>Lawrie Grant (FD, MMU) </li></ul><ul><li>Huw Morris (Ex-Dean, MMUBS) </li></ul>
  • 4. What does MMC Learning Do? <ul><li>Core - Design, Develop and Deliver professional marketing qualifications through high quality, rich media e-learning </li></ul><ul><li>Growing into /by accident/organically </li></ul><ul><ul><li>E-learning development, new subjects </li></ul></ul><ul><ul><li>Web 2.0, iPhone/iPad apps </li></ul></ul><ul><ul><li>Video production, Digital Marketing Services </li></ul></ul><ul><ul><li>Consultancy/Support services </li></ul></ul><ul><ul><li>Expanding product portfolio/International Markets </li></ul></ul>
  • 5. Pockets of Success <ul><li>No. Of Staff </li></ul><ul><li>Started with 3 people Now have 11 people </li></ul><ul><li>+ further 24 consultant/tutors </li></ul>
  • 6. Pockets of Success <ul><li>The Team All MMU Graduates! </li></ul><ul><li>Business Studies Degree </li></ul><ul><li>2x Business Information Technology Degree </li></ul><ul><li>Economics Degree </li></ul><ul><li>International Business Degree </li></ul><ul><li>Accounting and Finance Degree </li></ul><ul><li>2 x Film and Design Degree </li></ul><ul><li>Software Tech Degree </li></ul><ul><li>Acting Degree </li></ul>
  • 7. MMC Learning <ul><li>“ You’re a bunch of guys with Laptops connected to the Internet with offices you don’t own, </li></ul><ul><li>how can someone take you seriously?” </li></ul>
  • 8. Pockets of Success <ul><li>Building Quality Products, e-Learning </li></ul>
  • 9. Pockets of Success <ul><li>“ &quot;I think this is an invaluable learning tool, it is just like being in a classroom (and on a Saturday morning learning feels much better in your slippers & a cup of tea)&quot; </li></ul>
  • 10. Pockets of Success <ul><li>Segmenting </li></ul><ul><li>Targeting </li></ul><ul><li>Positioning </li></ul>
  • 11. Pockets of Success Building Quality Products at Light Speed
  • 12. Pockets of Success <ul><li>Market Reach </li></ul>
  • 13. Pockets of Success <ul><li>Revenue/Profit ££££ </li></ul>
  • 14. Pockets of Success <ul><li>Web Traffic = Money X </li></ul>
  • 15. SEO Affiliates Email Usability PPC User Experience Viral Social Media Web Analytics Search Mobile Which Digital Tools are You Using?
  • 16. <ul><li>Customer is No Longer King </li></ul><ul><li>Customer is King Kong </li></ul>The Digital World
  • 17.  
  • 18. Digital Marketing – Social Media Introduction
  • 19. Pockets of Success <ul><li>People Talking About </li></ul><ul><li>us on </li></ul><ul><li>Social Media Channels </li></ul>
  • 20. Digital Marketing – Social Media YouTube Campaign
  • 21. Digital Marketing Campaign Behind the Scenes Landing Page MBA Recruitment Social Networks
  • 22. MBA Campaign for MMU
  • 23.  
  • 24. Google tools
  • 25. Google Keyword Tool
  • 26. Digital Marketing – Dave Chaffey Model
  • 27. Pockets of Success
  • 28. Pockets of Success <ul><li>Partnership </li></ul><ul><li>Opportunities </li></ul><ul><li>Growing at a </li></ul><ul><li>Rapid Scale </li></ul>
  • 29. Pockets of Success <ul><li>Our Competitors </li></ul><ul><li>are taking us Seriously </li></ul>
  • 30. MMC Learning <ul><li>“ You’re a bunch of guys with Laptops connected to the Internet with offices you don’t own, </li></ul><ul><li>how can someone take you seriously?” </li></ul>
  • 31. The Future of MMC Learning <ul><li>Invest in the pockets of success </li></ul><ul><li>Ways to re-use existing products for different segments </li></ul><ul><li>Extending Skills into New Products </li></ul><ul><li>International Market Opportunities </li></ul><ul><li>Hardware technology – (eg. iPad version) </li></ul><ul><li>Software Technology – It’s about the ideas and taking action </li></ul><ul><li>CRM Systems </li></ul><ul><li>We No Longer Search for Products, </li></ul><ul><li>the Products will Find Us </li></ul>
  • 32. <ul><li>m. 07956 980280 </li></ul><ul><li>e. [email_address] </li></ul>Imran Farooq Connect on Linkedin http://uk.linkedin.com/in/imranfarooq Follow on Twitter @imranfarooq

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