Innovation in eLearning

A Successful Spin-off/ Joint Venture MMU Company Imran Farooq Managing Director

MMC Learning
SUCCESS ......???
A Journey through Pockets of Success

Company Structure
MMU Support from;
Michael Evans (MMU Board, Chair MMCL)
Lawrie Grant (FD, MMU)
Huw Morris (Ex-Dean, MMUBS)

What does MMC Learning Do?
Core - Design, Develop and Deliver professional marketing qualifications through high quality, rich media e-learning
Growing into /by accident/organically
E-learning development, new subjects
Web 2.0, iPhone/iPad apps
Video production, Digital Marketing Services
Consultancy/Support services
Expanding product portfolio/International Markets

Pockets of Success
No. Of Staff
Started with 3 people Now have 11 people
+ further 24 consultant/tutors

Pockets of Success
The Team All MMU Graduates!
Business Studies Degree
2x Business Information Technology Degree
Economics Degree
International Business Degree
Accounting and Finance Degree
2 x Film and Design Degree
Software Tech Degree
Acting Degree

MMC Learning
“ You’re a bunch of guys with Laptops connected to the Internet with offices you don’t own,
how can someone take you seriously?”

Pockets of Success
Building Quality Products, e-Learning

Pockets of Success
“ "I think this is an invaluable learning tool, it is just like being in a classroom (and on a Saturday morning learning feels much better in your slippers & a cup of tea)"

Pockets of Success
Segmenting
Targeting
Positioning

Pockets of Success Building Quality Products at Light Speed

Pockets of Success
Market Reach

Pockets of Success
Revenue/Profit ££££

Pockets of Success
Web Traffic = Money X

SEO Affiliates Email Usability PPC User Experience Viral Social Media Web Analytics Search Mobile Which Digital Tools are You Using?

Customer is No Longer King
Customer is King Kong
The Digital World

Digital Marketing – Social Media Introduction

Pockets of Success
People Talking About
us on
Social Media Channels

Digital Marketing – Social Media YouTube Campaign

Digital Marketing Campaign Behind the Scenes Landing Page MBA Recruitment Social Networks

MBA Campaign for MMU

Google tools

Google Keyword Tool

Digital Marketing – Dave Chaffey Model

Pockets of Success

Pockets of Success
Partnership
Opportunities
Growing at a
Rapid Scale

Pockets of Success
Our Competitors
are taking us Seriously

MMC Learning
“ You’re a bunch of guys with Laptops connected to the Internet with offices you don’t own,
how can someone take you seriously?”

The Future of MMC Learning
Invest in the pockets of success
Ways to re-use existing products for different segments
Extending Skills into New Products
International Market Opportunities
Hardware technology – (eg. iPad version)
Software Technology – It’s about the ideas and taking action
CRM Systems
We No Longer Search for Products,
the Products will Find Us

m. 07956 980280
e. [email_address]
Imran Farooq Connect on Linkedin http://uk.linkedin.com/in/imranfarooq Follow on Twitter @imranfarooq

Innovation in eLearning

by Technology Ventures Event - MMUBS / DBMS

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