Your SlideShare is downloading. ×
Innovation in eLearning
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Innovation in eLearning

567
views

Published on

Copyright - Imran Farooq, MMCLearning, 2010

Copyright - Imran Farooq, MMCLearning, 2010

Published in: Business, Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
567
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. A Successful Spin-off/ Joint Venture MMU Company Imran Farooq Managing Director
  • 2. MMC Learning
    • SUCCESS ......???
    • A Journey through Pockets of Success
  • 3. Company Structure
    • MMU Support from;
    • Michael Evans (MMU Board, Chair MMCL)
    • Lawrie Grant (FD, MMU)
    • Huw Morris (Ex-Dean, MMUBS)
  • 4. What does MMC Learning Do?
    • Core - Design, Develop and Deliver professional marketing qualifications through high quality, rich media e-learning
    • Growing into /by accident/organically
      • E-learning development, new subjects
      • Web 2.0, iPhone/iPad apps
      • Video production, Digital Marketing Services
      • Consultancy/Support services
      • Expanding product portfolio/International Markets
  • 5. Pockets of Success
    • No. Of Staff
    • Started with 3 people Now have 11 people
    • + further 24 consultant/tutors
  • 6. Pockets of Success
    • The Team All MMU Graduates!
    • Business Studies Degree
    • 2x Business Information Technology Degree
    • Economics Degree
    • International Business Degree
    • Accounting and Finance Degree
    • 2 x Film and Design Degree
    • Software Tech Degree
    • Acting Degree
  • 7. MMC Learning
    • “ You’re a bunch of guys with Laptops connected to the Internet with offices you don’t own,
    • how can someone take you seriously?”
  • 8. Pockets of Success
    • Building Quality Products, e-Learning
  • 9. Pockets of Success
    • “ "I think this is an invaluable learning tool, it is just like being in a classroom (and on a Saturday morning learning feels much better in your slippers & a cup of tea)"
  • 10. Pockets of Success
    • Segmenting
    • Targeting
    • Positioning
  • 11. Pockets of Success Building Quality Products at Light Speed
  • 12. Pockets of Success
    • Market Reach
  • 13. Pockets of Success
    • Revenue/Profit ££££
  • 14. Pockets of Success
    • Web Traffic = Money X
  • 15. SEO Affiliates Email Usability PPC User Experience Viral Social Media Web Analytics Search Mobile Which Digital Tools are You Using?
  • 16.
    • Customer is No Longer King
    • Customer is King Kong
    The Digital World
  • 17.  
  • 18. Digital Marketing – Social Media Introduction
  • 19. Pockets of Success
    • People Talking About
    • us on
    • Social Media Channels
  • 20. Digital Marketing – Social Media YouTube Campaign
  • 21. Digital Marketing Campaign Behind the Scenes Landing Page MBA Recruitment Social Networks
  • 22. MBA Campaign for MMU
  • 23.  
  • 24. Google tools
  • 25. Google Keyword Tool
  • 26. Digital Marketing – Dave Chaffey Model
  • 27. Pockets of Success
  • 28. Pockets of Success
    • Partnership
    • Opportunities
    • Growing at a
    • Rapid Scale
  • 29. Pockets of Success
    • Our Competitors
    • are taking us Seriously
  • 30. MMC Learning
    • “ You’re a bunch of guys with Laptops connected to the Internet with offices you don’t own,
    • how can someone take you seriously?”
  • 31. The Future of MMC Learning
    • Invest in the pockets of success
    • Ways to re-use existing products for different segments
    • Extending Skills into New Products
    • International Market Opportunities
    • Hardware technology – (eg. iPad version)
    • Software Technology – It’s about the ideas and taking action
    • CRM Systems
    • We No Longer Search for Products,
    • the Products will Find Us
  • 32.
    • m. 07956 980280
    • e. [email_address]
    Imran Farooq Connect on Linkedin http://uk.linkedin.com/in/imranfarooq Follow on Twitter @imranfarooq