Gamification 101: Learn the Basics of Gamification Strategy

22,230 views

Published on

Learn the basics of gamification strategy, including common terms, how to implement solutions, and what it can do for your company.

For more gamification resources, visit us at TechnologyAdvice.com

Published in: Technology
3 Comments
103 Likes
Statistics
Notes
  • Thanks for the slides guys - it's a great deck to start off someone's journey in the world of Gamiication. We've just created a list of 5 recommended books for gamification enthusiasts. http://www.slideshare.net/captainup/gamification-5-books-to-get-you-started
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • good~!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thanks guys - I enjoyed the tour of gamification jargon!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
22,230
On SlideShare
0
From Embeds
0
Number of Embeds
3,836
Actions
Shares
0
Downloads
1,421
Comments
3
Likes
103
Embeds 0
No embeds

No notes for slide

Gamification 101: Learn the Basics of Gamification Strategy

  1. 1. GAMIFICATION 101: Learn the Basics of Gamification Strategy A Presentation by TechnologyAdvice ready go! A Presentation by
  2. 2. Gamifi...huh?
  3. 3. GAMIFICATION is usually described as “the application of game elements to non-game contexts.”
  4. 4. IN SIMPLER TERMS, gamification takes the characteristics we like about games and adds them to everyday actions in order to make them more interesting. Think about receiving points for filing paperwork, or brushing your teeth.
  5. 5. These game elements leverage our love of competition and reward, and use it to encourage certain actions.
  6. 6. Central Concept of By changing the way people think about behavior, gamification can change people’s habits.
  7. 7. Gamification encourages behavior with instant, positive feedback.
  8. 8. In order to understand gamification, you have to speak the language. Like any tech industry, gamification has a lot of jargon. Let’s dive in.
  9. 9. USERS Anyone who participates in a gamification platform. For some companies, users will be their customers. For other companies, the users will be their employees.
  10. 10. USERS Anyone who participates in a gamification platform. For some companies, users will be their customers. For other companies, the users will be their employees. FEEDBACK Immediate, positive feedback makes us feel good about completing something and motivates us to do it again. Feedback mechanics are the most widely known gamification elements.
  11. 11. BADGES Badges are usually awarded for actions the user has just completed. They offer a more visual display of achievement than points, and can be shown on profile pages or user accounts.
  12. 12. BADGES Badges are usually awarded for actions the user has just completed. They offer a more visual display of achievement than points, and can be shown on profile pages or user accounts. LEADERBOARDS Ranking top performing users on a leaderboard broadcasts who’s getting the most out of the game. Leaderboards help foster a sense of community, especially if users are joined into teams.
  13. 13. PROGRESS Pulled from the level system of video games, progress in gamification can be as simple as telling a user when they’ve completed a required action or as a complex as moving through multiple stages of an extensive process.
  14. 14. PROGRESS Pulled from the level system of video games, progress in gamification can be as simple as telling a user when they’ve completed a required action or as a complex as moving through multiple stages of an extensive process. REWARDS Offering rewards for completing an action isn’t a new idea. With the advent of digital media, brands are able to reward users faster than ever for actions like sharing content over social media, or purchasing a product.
  15. 15. SOCIAL RECOGNITION By integrating social media platforms with gamification software, businesses can empower users to share their experiences and show off their rewards. Incentives such as badges can be displayed on user’s profiles and news feeds, which increases a business’ brand awareness through social proof.
  16. 16. Now that you have an idea of what makes gamification work... You’re probably wondering how to use it. d I do l shou hing? What this t with gamification
  17. 17. Gamification can take many forms, so it’s important to evaluate all of your options. Gamification services can be grouped into three categories:
  18. 18. SOFTWARE AS A SERVICE The most common form of gamification, these offerings are entirely cloud-based. They let companies take advantage of gamification services without the need for custom software or hardware. SaaS platforms usually give businesses a great deal of control with minimal coding or upkeep required. Because they run entirely in the cloud, users can also access the services from any internet connected device.
  19. 19. CUSTOM SOFTWARE On-premise gamification software is generally reserved for specialty industries or custom solutions. Developers will sometimes work with companies to create unique interfaces and mechanics based around their workflow and criteria. Certain vendors even offer full-fledged game design.
  20. 20. HARDWARE While gamification is usually a software-based technology, a few vendors integrate hardware into their product suites. One example of this is the company Belly, whose Belly Card rewards customers for scanning it each time they’re at a location. REWA RDS CARD
  21. 21. Gamification is one of the fastest growing technology trends in the world.
  22. 22. Gamification is one of the fastest growing technology trends in the world. Research firm predicts that 70% of Global 2000 companies will adopt gamification by the end of 2014.
  23. 23. Here are 2 trends to look out for in 2014: Land-ho!
  24. 24. SPECIALIZATION As the market continues to grow, individual firms will become increasingly specialized. Forward thinking technology vendors will follow these examples and create industry-specific solutions.
  25. 25. SPECIALIZATION As the market continues to grow, individual firms will become increasingly specialized. Forward thinking technology vendors will follow these examples and create industry-specific solutions. CUSTOMIZATION Innovative companies will find ways to further personalize the gamification experience. Some companies are creating personal leaderboards, which only show a user’s closest competitors. This allows for a more personal experience, and doesn’t discourage lower ranking employees.
  26. 26. CONGRATULATIONS! You’ve completed GAMIFICATION 101. Visit TechnologyAdvice.com to learn more about gamification, and see reviews of top companies.

×