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  • 1. ON PAGE TAG Meta-title: Keep under 70 characters (7-10 words) and place your most important keywords first. This will be your headline for your SERP (search engine ranking position), and listing your primary keywords here will help influence your SERP. Avoid the use of prepositions and other unnecessary words that will eat up space in your 70 character limit. Meta-description: Keep under 150 characters and use this as your sales pitch to web surfers. While implementing keywords won’t necessarily affect your SERP, they will help web surfers “connect” with your content and influence to click through to your page. Meta-keywords: Keep under 250 characters and list all of your keywords here. While this really has little to no affect on your SERP, they could become a more important part of search engine ranking algorithms at any point. Use Header Tags for SEO Focus on 1-3 our company related keywords per page (<h1>, <h2>, <h3>, etc.) Body Description Minimum of several hundred words per page. Link to other pages on your website Body Content, Keyword-rich Links (Most Popular keywords) and focus on keyword proximity when doing so (using related keywords around the links that you embed). Avoid placing anything but text at the very top of your webpage. Since search engines give extra weight to the text atop your page, place images and javascript lower on the page. Title: putting relevant keywords in the HTML title tag for your page is probably the most important single thing you can do in terms of SEO The Main Keyword Targeting Elements to Address (and one to forget!) Page titles are an important aspect of search engine optimization Headers: keyword placement within HTML header styles, particularly h1 headers towards the top of a page, is extremely important Links: use your keywords as much as possible in the text that is enclosed by <a href="">...</a> hyperlink tags on your site in outbound and cross bound link. Ask webmasters who provide inbound linking to your site to use your keywords whenever possible Images: include your keywords in the alt attribute of your HTML image <img> tags
  • 2. Text in bold: if there is any reasonable excuse for doing so, include your keywords within HTML bold (... ) tags Meta: not as important to search engines as the actual content of the page. However, the meta description tag can improve clic OFF PAGE TAG off page seo SEO is another key factor of search engine ranking. Find here top 10 off page SEO tips and latest off page strategies content article book marking blog social marketing Off Page Optimization Items These are all the external items, such as social media profiles and posting strategies, link profiles, Maps/Local Search, Google+ and more. Social Networking Sites Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche. Blogging Blogging is one of the best ways to promote your website online! By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages (SERPs). Forum Marketing Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Try to use “Do-Follow” Forums so that you can include a link to your site within your signature, which helps search engines crawl your site. Search Engine Submission Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing,
  • 3. etc. Directory Submission Many people may say that directory submission is dead! I believe that it isn’t as you are increasing the likely hood of people seeing your website. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. You could submit to general directories, but for maximum effect, you are better off submitting to niche directories. Of course, I agree that it gives quite delayed results, but it is worth doing it. Social Bookmarking Social Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. This may increase your website traffic based on how effectively you have participated. Link Baiting Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. Perhaps you have copied/published another website’s content on your site, don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity. Photo Sharing If you have used any of your own photos or images on your site, then you can share then on many of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other people will be able to see them and comment on them, hopefully following a link to your site. Video Marketing Just like photo sharing, if you have any videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, etc. allowing people to find your content in other ways. Business Reviews Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc. 12. Local Listings Depending on your site’s niche, you might find that listing in local directories may be useful. You
  • 4. may have a website promoting your local business, therefore instead of going global and facing huge competition, listing your website locally, so that search engines can easily view your website and fetch the content, will be much better. This will help you to reach a targeted audience. Submit your website to sites like; Google Local, Maps, Yahoo Local, Yellow Pages, etc. 13. Article Submission If you write your articles yourself, then you can submit them to popular article directory sites like; Ezine, Go Articles, Now Public, etc. This can help drive traffic to your site, whilst you can also gain some links to your site from other people (though it’s usually a slower process). 14. Social Shopping Network If you run an e-commerce website, then a good strategy for advertising and branding your products for free is to submit then to online shopping networks. By submitting your products to sites like; Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, etc. then you increase the likelihood of people finding the products that you are selling. 15. Answer Questions You can actively participate in answering questions on sites like Yahoo Answers. By answering and asking relevant questions on your site niche, you help to build up your reputation as someone that is an expert in your chosen field. You can place a link to your website in the source section if necessary so that people can easily find your site. If you don’t spam, this is another great way to increase your link popularity. Internal & External Links Don't confuse this with link building, which falls within the Off-Page SEO camp. Internal and external links refer specifically to the links on your pages that: Link internally to specific sections of your site. A good rule of thumb is a user should only have to click three times to get to any page on your site (four times for large sites). Internal linking can help you achieve this. Link to external, credible websites that offer additional value to your user. Some marketers and webmasters have questioned directing their site visitors to other, competing sites using external-pointing links. But it's been proven that sites who link to other valuable and
  • 5. credible content will be rewarded by search algorithms. Local Listings & Yellow Pages 1). Community Creation in Social Networking Sites Also known as online reputation management, this is the first and foremost step with which you have to initiate your process. Try to become a member of the most popular social networking sites like Orkut, Myspace, Facebook, Linked In, Ecademy, etc., and create a profile of your own. By doing this you can extend your network online, get connect with your friends, share things with each other, and promote your company/website to build an online reputation. This is most likely the same as Web 2.0 (Participatory Web), which means you have to show your active participation on a regular basis. 2). Blogging This is one of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include lots of unique content. Be precise in what you're trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines. You can also promote your blog/website by posting comments in other service- related blogs which allow links in the comments section that are crawlable by the search engines (these blogs are commonly identified as Do-Follow Blogs). If you're not very good at writing content for blog posts, hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view. 3). Forum Postings Create a forum/online discussion board of your own and start a discussion or share topics with your friends. You can also post/reply to a thread in other service-related pre-existing forums that allow links in your signature which can be crawled by the search engines (aka "Do-Follow Forums"). 4). Search Engine Submission Submit your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc., to get listed for free. 5). Directory Submission Many people may say that directory submission is dead. As far as I'm concerned it is still alive. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. Of course, I agree that it gives quite delayed results, but it is worth doing it. Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc. Nowadays many web directories may offer paid listings but don't go for it. 6). Social Bookmarking Social Bookmarking is yet another powerful way of promoting your website, but nowadays most people are spamming social bookmarking sites without knowing how to use them. Since content in these websites update frequently, search engines like these types of sites and often visit them (this is commonly termed as Tagsonomy & Folksonomy in Web 2.0). Do some social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. This may increase your website traffic based on how effectively you have participated.
  • 6. 6). Link Exchange Exchange links with service-related websites (this is commonly termed as Thematic Link Exchange) that can help increase your link popularity, which is a major factor of Google's PageRank algorithm. Beware of Black-Hats while doing exchanges. 7). Link Baiting Suppose you have copied/published another website's news or content in your blog/website. Don't forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity. 8). Cross-Linking Link to internal pages within your site wherever necessary (this is commonly termed Internal Linking). This increases your internal link popularity ,which is another major factor of Google Page Rank algorithm. The best known example of successful internal linking is Wikipedia. Also try to get a content link from websites/blogs that are related to your site theme. Try getting a link from within their site content using a targeted keyword as anchor text (much like Wikipedia does). We know that this strategy can often be hard to implement, but these types of links have more weight from a search engine point of view. 9). Photo Sharing Publish/share your website product pictures and make them public. Let your friends see them and comment on them too, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc. 10). Video Promotions Like with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc. 11). Business Reviews Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc. 12). Local Listings & Yellow Pages Instead of going global and facing huge competition, make your website local so that search engines can easily view your website and fetch the content. This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc. 13). Article Submission Write articles of your own and submit them to popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to attain some deep links for your website (though it's usually a slower process). 14). Press Release Promotion If you are a business/service provider then go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News. 15). Classifieds Submission Do some classifieds submissions to advertise your products for free. Try Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc. 16). Social Shopping Network If you own an e-commerce website, this is a good strategy for advertising and easily branding your products for free. Submit your products to Google Product Search, Yahoo Online Shopping, MSN
  • 7. Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, etc. 17). Answers Participate in Answers by asking and answering relevant questions and placing a link to your website in the source section if necessary. If you don't spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.) 18). Document Sharing Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website. 19) CSS, W3C & RSS Directories Submission If you have a web design site or offer services related to web design, submit your website to CSS and W3C website directories which may drive traffic towards your website. Also submit your website to RSS feed directories which, again, will help you attain more traffic. 20). Widget / Gadget Development Develop some interactive and innovative widget/gadget applications (such as an online poll or game widgets) for your website and publish them on your blog/website or in other popular social networking sites like Facebook and Myspace. Let your friends and others vote/play/use the widget/application, which will help you increase your branding and website visits. 21). PPC Ad Campaign When none of the above strategies work for you, go for a PPC ad campaign with your targeted keywords. Remember that you have to pay to drive more traffic towards your website through PPC. Images Website images are still one of the most under-optimized and under-utilized SEO asset. With how visual we are these days as online searchers, the production of great visual content and images is another avenue for your site and brand to be found in search. And, search engines do still factor the optimization of images when determining page rankings. http://www.seotoolset.com/tools/free_tools.html just dial 09cac Here is MY Off-Page Optimization SEO Checklist • Search Engine Submissions – Google, Yahoo, Bing • Directory Submissions • Press Releases Submissions
  • 8. • Article Directory Submissions • Social Networking and Bookmarking Sites • Submit to RSS feed Directories • Sitemap Submissions • Video Submissions • Use Keywords in anchor text • Obtain links from high ranking publisher sites Off-Page SEO Optimization • Off page optimization is the kind of search engine optimization, which is not associated with the site’s internal linking structure but it deals with the other factors that influence a website’s ranking on the SERP (Search Engine Result Page). , These factors are primarily associated with a site’s inbound and outbound linking techniques. For the most part, it is in the off page optimization which generates back links for your own site. By various measures, our SEO services use the best off page optimization techniques to ensure that your website gets the proper attention with no negative remarks anywhere online and add to that a top ten ranking on Google for your website. • Link Building • The numbers of incoming links are an important success factor for achieving Google top ten rankings. It helps in creating awareness, credibility and visibility of your website. • One Way Links - The Links given to one site from other sites are known as one way links. They are also known as incoming links or back-links. One-way links increase your link popularity – the number of pages linking to the site. Search engines such as Google, etc. place huge importance on link popularity when ranking a site. E2 Solutions delivers its link building services keeping all these search engine guidelines in mind. • Link building Quality Management: • Theme Relevance A good ranking in Google is not only due to the amount of incoming links. Relevant links from other sites are weighted by Google very much higher and bring more long-term success. • Quality The quality of link referring to your site is also a very important parameter in the way Google weighs your website. Clear structures, timeliness, user-friendly layout and the Sixth Directive structure of the pages are just a few points you should consider when choosing your partner site. • Link position A link in the footer of a website is weighted less heavily by Google than the one appearing on the top or in the main content. • Link Age Link Age plays an important role in optimizing your site. Older links that have long been on your website are weighed to be better by Google as compared to recently placed links. • Link Authority The appreciation of the link partners should not be solely on the PageRank or on relevance of the themes. The authority of a site helps in link evaluation. When a site is ranked higher by Google, it is because relevant and optimized content exists on the website. As a result of this, links classified by high authority websites are much better and thus support the Link
  • 9. Building process and the link building service provider. • Domain Age In the off page optimization of your website, the age of the domain would also be evaluated by Google. Domains that are already registered for years and also have high-quality content will be valued higher. • Submission to Search Engines & Directories – This is an ongoing process, in which we submit the site to paid and unpaid search engines and directories. Submitting the site will get it back-links which will help in improving the rank of the site. We have a database of more than 500 search engines and directories on which we perform manual submissions of the site at regular intervals. • The Link Building will start with an analysis of keywords that are important to your web site and would help you in getting discovered on Google. Subsequently, a comprehensive analysis of the current actual state of the incoming links would be done. On this basis, we can very quickly identify link-specific vulnerabilities and optimize them. Hiring a link building service and starting the link building exercise is a complex process and subject to certain rules and therefore carried out very carefully. • Social Media Optimization - We are happy to assist you in devising interesting ways to showcase your presence on social media channels and thus help you reach where your prospective customers are. • Blog Postings - A corporate blog offers a unique opportunity to have direct and unfiltered communication with your customers. We contribute with our know-how in developing and maintaining your corporate blogs in the blogosphere and help you gain a foothold in the huge online market. • Article Writing & Submission – Though, we recommend our clients to write the articles but in case they lack the required resources, our team of content writers write general articles based on relevant business themes and submit the same to various article directories that get one-way back-links for the website. • Content( Rich keywords). • The tittle tags. • URL(permalinks). • Alt text in the image. • Link building • Directory submission • Article submission • Social Networking • Media Marketing • Social Bookmarking For example a good URL is: http://www.reliablesoft.net/seo-tips-for-beginners-15-ways-to-google-boost-your- web-site/ A bad URL is: http://www.reliablesoft.net/p?165 or http://www.reliablesoft.net/seotipsforbeginners/ or http://www.reliablesoft.net/123131/publish/data2/seo_Tips.html
  • 10. http://www.devppl.com/forum/best-seo-off- page-technique-for-increase-website- vt22796.html