ON PAGE TAG
Meta-title: Keep under 70 characters (7-10 words) and place your most important keywords first.
This will be your headline for your SERP (search engine ranking position), and listing your primary
keywords here will help influence your SERP. Avoid the use of prepositions and other unnecessary
words that will eat up space in your 70 character limit.
Meta-description: Keep under 150 characters and use this as your sales pitch to web surfers.
While implementing keywords won’t necessarily affect your SERP, they will help web surfers
“connect” with your content and influence to click through to your page.
Meta-keywords: Keep under 250 characters and list all of your keywords here. While this really
has little to no affect on your SERP, they could become a more important part of search engine
ranking algorithms at any point.
Use Header Tags for SEO
Focus on 1-3 our company related keywords per page
(<h1>, <h2>, <h3>, etc.)
Minimum of several hundred words per page.
Link to other pages on your website
Links (Most Popular keywords)
and focus on keyword proximity when doing so (using related keywords around the links that you
Avoid placing anything but text at the very top of your webpage. Since search engines give extra
Title: putting relevant keywords in the HTML title tag for your page is probably the most important
single thing you can do in terms of SEO
The Main Keyword Targeting Elements to Address (and one to
Page titles are an important aspect of search engine optimization
Headers: keyword placement within HTML header styles, particularly h1 headers towards the top
of a page, is extremely important
Links: use your keywords as much as possible in the text that is enclosed by <a href="">...</a>
hyperlink tags on your site in outbound and cross bound link. Ask webmasters who provide inbound
linking to your site to use your keywords whenever possible
Images: include your keywords in the alt attribute of your HTML image <img> tags
Text in bold: if there is any reasonable excuse for doing so, include your
keywords within HTML bold (... ) tags
Meta: not as important to search engines as the actual content of the page. However, the meta
description tag can improve clic
OFF PAGE TAG
off page seo
SEO is another key factor of search engine ranking. Find here top 10 off page
SEO tips and latest off page strategies
Off Page Optimization Items
These are all the external items, such as social media profiles and posting
strategies, link profiles, Maps/Local Search, Google+ and more.
Social Networking Sites
Social Networking is bigger than ever these days! Sometimes known as
“Online Reputation Management”, getting involved with social media sites is
the fundamental step with which you begin to advertise, market and build your
online reputation within your niche.
Blogging is one of the best ways to promote your website online! By writing a blog for your
website, you give a reason for visitors to keep returning to your site and keep up to date with your
latest posts. It also helps search engines to crawl your site more frequently, as they have to update
your latest blog post entries, which ultimately helps you rank higher in search engine results pages
Find forums online that are related to your sites niche and get involved within that community.
Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your
reputation as someone who is an expert within that niche. Try to use “Do-Follow” Forums so that
you can include a link to your site within your signature, which helps search engines crawl your
Search Engine Submission
Search engines will eventually find your site online, but that can take a while. To speed everything
up, you should submit your website to the most popular search engines like Google, Yahoo, Bing,
Many people may say that directory submission is dead! I believe that it isn’t as you are increasing
the likely hood of people seeing your website. It is purely based on how effectively we are selecting
those directories and how efficiently we are choosing the category for submission. You could
submit to general directories, but for maximum effect, you are better off submitting to niche
directories. Of course, I agree that it gives quite delayed results, but it is worth doing it.
Social Bookmarking is another great way of promoting your website. Submit your latest blog posts
and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc.
Search engines really like these types of sites because the content on these sites is updated very
You should be very careful while doing this and you must properly handle the tags which are very
essential to broadcast your news on a wide area network. This may increase your website traffic
based on how effectively you have participated.
Link baiting is another popular way of promoting your site. If you produce a really popular unique
post for your site, then other people may want to link to it. Perhaps you have copied/published
another website’s content on your site, don’t forget to place their website link as a reference. Do it
for others and, if your content is trustworthy, let others do it for you. This is another way to increase
your link popularity.
If you have used any of your own photos or images on your site, then you can share then on many
of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other people will be able
to see them and comment on them, hopefully following a link to your site.
Just like photo sharing, if you have any videos that you have used on your site, then you can submit
them to sites like; YouTube, Vimeo, etc. allowing people to find your content in other ways.
Write reviews about others businesses or ask your friends/clients to write a review of your business
in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
12. Local Listings
Depending on your site’s niche, you might find that listing in local directories may be useful. You
may have a website promoting your local business, therefore instead of going global and facing
huge competition, listing your website locally, so that search engines can easily view your website
and fetch the content, will be much better. This will help you to reach a targeted audience. Submit
your website to sites like; Google Local, Maps, Yahoo Local, Yellow Pages, etc.
13. Article Submission
If you write your articles yourself, then you can submit them to popular article directory sites like;
Ezine, Go Articles, Now Public, etc. This can help drive traffic to your site, whilst you can also gain
some links to your site from other people (though it’s usually a slower process).
14. Social Shopping Network
If you run an e-commerce website, then a good strategy for advertising and branding your products
for free is to submit then to online shopping networks. By submitting your products to sites like;
Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social
shopping network sites like Kaboodle, Style Feeder, etc. then you increase the likelihood of people
finding the products that you are selling.
15. Answer Questions
You can actively participate in answering questions on sites like Yahoo Answers. By answering and
asking relevant questions on your site niche, you help to build up your reputation as someone that is
an expert in your chosen field. You can place a link to your website in the source section if
necessary so that people can easily find your site. If you don’t spam, this is another great way to
increase your link popularity.
Internal & External Links
Don't confuse this with link building, which falls within the Off-Page SEO camp. Internal and
external links refer specifically to the links on your pages that:
Link internally to specific sections of your site. A good rule of thumb is a user should
only have to click three times to get to any page on your site (four times for large sites). Internal
linking can help you achieve this.
Link to external, credible websites that offer additional value to your user.
Some marketers and webmasters have questioned directing their site visitors to other, competing
sites using external-pointing links. But it's been proven that sites who link to other valuable and
credible content will be rewarded by search algorithms.
Local Listings & Yellow Pages
1). Community Creation in Social Networking Sites
Also known as online reputation management, this is the first and foremost step with which you
have to initiate your process. Try to become a member of the most popular social networking sites
like Orkut, Myspace, Facebook, Linked In, Ecademy, etc., and create a profile of your own. By
doing this you can extend your network online, get connect with your friends, share things with
each other, and promote your company/website to build an online reputation. This is most likely the
same as Web 2.0 (Participatory Web), which means you have to show your active participation on a
This is one of the most powerful ways to promote your company/website online. Write a blog of
your own for your company/website and include lots of unique content. Be precise in what you're
trying to convey for the users in your blog entry and promote your blog in blog directories and blog
search engines. You can also promote your blog/website by posting comments in other service-
related blogs which allow links in the comments section that are crawlable by the search engines
(these blogs are commonly identified as Do-Follow Blogs). If you're not very good at writing
content for blog posts, hire a guest blogger for your blog and ask him/her to write precise and
unique content so that your blog can gain more credit from a search engine point of view.
3). Forum Postings
Create a forum/online discussion board of your own and start a discussion or share topics with your
friends. You can also post/reply to a thread in other service-related pre-existing forums that allow
links in your signature which can be crawled by the search engines (aka "Do-Follow Forums").
4). Search Engine Submission
Submit your website to the most popular search engines like Google, Yahoo, MSN, Altavista,
Alexa, Alltheweb, Lycos, Excite, etc., to get listed for free.
5). Directory Submission
Many people may say that directory submission is dead. As far as I'm concerned it is still alive. It is
purely based on how effectively we are selecting those directories and how efficiently we are
choosing the category for submission. Of course, I agree that it gives quite delayed results, but it is
worth doing it. Submit your websites to the topmost quality directories like DMOZ, Yahoo
Directory, ZoomInfo, One Mission, Pegasus, etc. Nowadays many web directories may offer paid
listings but don't go for it.
6). Social Bookmarking
Social Bookmarking is yet another powerful way of promoting your website, but nowadays most
people are spamming social bookmarking sites without knowing how to use them. Since content in
these websites update frequently, search engines like these types of sites and often visit them (this is
commonly termed as Tagsonomy & Folksonomy in Web 2.0). Do some social bookmarking in
popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. You should be very
careful while doing this and you must properly handle the tags which are very essential to broadcast
your news on a wide area network. This may increase your website traffic based on how effectively
you have participated.
6). Link Exchange
Exchange links with service-related websites (this is commonly termed as Thematic Link
Exchange) that can help increase your link popularity, which is a major factor of Google's
PageRank algorithm. Beware of Black-Hats while doing exchanges.
7). Link Baiting
Suppose you have copied/published another website's news or content in your blog/website. Don't
forget to place their website link as a reference. Do it for others and, if your content is trustworthy,
let others do it for you. This is another way to increase your link popularity.
Link to internal pages within your site wherever necessary (this is commonly termed Internal
Linking). This increases your internal link popularity ,which is another major factor of Google Page
Rank algorithm. The best known example of successful internal linking is Wikipedia. Also try to get
a content link from websites/blogs that are related to your site theme. Try getting a link from within
their site content using a targeted keyword as anchor text (much like Wikipedia does). We know that
this strategy can often be hard to implement, but these types of links have more weight from a
search engine point of view.
9). Photo Sharing
Publish/share your website product pictures and make them public. Let your friends see them and
comment on them too, which will help drive traffic towards your website. Do this in major photo
sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.
10). Video Promotions
Like with photo sharing, you can publish/share your product videos, expert opinions, and reviews of
your product and make them public in YouTube, Metacafe, Dailymotion, etc.
11). Business Reviews
Write reviews about others businesses or ask your friends/clients to write a review of your business
in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
12). Local Listings & Yellow Pages
Instead of going global and facing huge competition, make your website local so that search engines
can easily view your website and fetch the content. This will help you to reach a targeted audience.
Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.
13). Article Submission
Write articles of your own and submit them to popular article sites like Ezine, Go Articles, Now
Public, Buzzle, etc. This will help you to attain some deep links for your website (though it's usually
a slower process).
14). Press Release Promotion
If you are a business/service provider then go for PR submission in popular PR websites like
1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News.
15). Classifieds Submission
Do some classifieds submissions to advertise your products for free. Try Craigslist and other major
classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc.
16). Social Shopping Network
If you own an e-commerce website, this is a good strategy for advertising and easily branding your
products for free. Submit your products to Google Product Search, Yahoo Online Shopping, MSN
Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, Wists,
Five Limes, Buzz Shout, Ohmybuzz, etc.
Participate in Answers by asking and answering relevant questions and placing a link to your
website in the source section if necessary. If you don't spam, this is another great way to increase
your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.)
18). Document Sharing
Share your website documents like business documents, information brochures, and slides in
Google Docs, Slide Share, etc. This will help you brand your website.
19) CSS, W3C & RSS Directories Submission
If you have a web design site or offer services related to web design, submit your website to CSS
and W3C website directories which may drive traffic towards your website. Also submit your
website to RSS feed directories which, again, will help you attain more traffic.
20). Widget / Gadget Development
Develop some interactive and innovative widget/gadget applications (such as an online poll or game
widgets) for your website and publish them on your blog/website or in other popular social
networking sites like Facebook and Myspace. Let your friends and others vote/play/use the
widget/application, which will help you increase your branding and website visits.
21). PPC Ad Campaign
When none of the above strategies work for you, go for a PPC ad campaign with your targeted
keywords. Remember that you have to pay to drive more traffic towards your website through PPC.
Website images are still one of the most under-optimized and under-utilized SEO asset. With how
visual we are these days as online searchers, the production of great visual content and images is
another avenue for your site and brand to be found in search. And, search engines do still factor the
optimization of images when determining page rankings.
Here is MY Off-Page Optimization SEO Checklist
• Search Engine Submissions – Google, Yahoo, Bing
• Directory Submissions
• Press Releases Submissions
• Article Directory Submissions
• Social Networking and Bookmarking Sites
• Submit to RSS feed Directories
• Sitemap Submissions
• Video Submissions
• Use Keywords in anchor text
• Obtain links from high ranking publisher sites
Off-Page SEO Optimization
• Off page optimization is the kind of search engine optimization, which is not associated with
the site’s internal linking structure but it deals with the other factors that influence a
website’s ranking on the SERP (Search Engine Result Page). , These factors are primarily
associated with a site’s inbound and outbound linking techniques. For the most part, it is in
the off page optimization which generates back links for your own site. By various
measures, our SEO services use the best off page optimization techniques to ensure that
your website gets the proper attention with no negative remarks anywhere online and add to
that a top ten ranking on Google for your website.
• Link Building
• The numbers of incoming links are an important success factor for achieving Google top
ten rankings. It helps in creating awareness, credibility and visibility of your website.
• One Way Links - The Links given to one site from other sites are known as one way links.
They are also known as incoming links or back-links. One-way links increase your link
popularity – the number of pages linking to the site. Search engines such as Google, etc.
place huge importance on link popularity when ranking a site. E2 Solutions delivers its link
building services keeping all these search engine guidelines in mind.
• Link building Quality Management:
• Theme Relevance
A good ranking in Google is not only due to the amount of incoming links. Relevant links
from other sites are weighted by Google very much higher and bring more long-term
The quality of link referring to your site is also a very important parameter in the way
Google weighs your website. Clear structures, timeliness, user-friendly layout and the Sixth
Directive structure of the pages are just a few points you should consider when choosing
your partner site.
• Link position
A link in the footer of a website is weighted less heavily by Google than the one appearing
on the top or in the main content.
• Link Age
Link Age plays an important role in optimizing your site. Older links that have long been on
your website are weighed to be better by Google as compared to recently placed links.
• Link Authority
The appreciation of the link partners should not be solely on the PageRank or on relevance
of the themes. The authority of a site helps in link evaluation. When a site is ranked higher
by Google, it is because relevant and optimized content exists on the website. As a result of
this, links classified by high authority websites are much better and thus support the Link
Building process and the link building service provider.
• Domain Age
In the off page optimization of your website, the age of the domain would also be evaluated
by Google. Domains that are already registered for years and also have high-quality content
will be valued higher.
• Submission to Search Engines & Directories – This is an ongoing process, in which we
submit the site to paid and unpaid search engines and directories. Submitting the site will get
it back-links which will help in improving the rank of the site. We have a database of more
than 500 search engines and directories on which we perform manual submissions of the
site at regular intervals.
• The Link Building will start with an analysis of keywords that are important to your web site
and would help you in getting discovered on Google. Subsequently, a comprehensive
analysis of the current actual state of the incoming links would be done. On this basis, we
can very quickly identify link-specific vulnerabilities and optimize them. Hiring a link
building service and starting the link building exercise is a complex process and subject to
certain rules and therefore carried out very carefully.
• Social Media Optimization - We are happy to assist you in devising interesting ways to
showcase your presence on social media channels and thus help you reach where your
prospective customers are.
• Blog Postings - A corporate blog offers a unique opportunity to have direct and unfiltered
communication with your customers. We contribute with our know-how in developing and
maintaining your corporate blogs in the blogosphere and help you gain a foothold in the
huge online market.
• Article Writing & Submission – Though, we recommend our clients to write the articles
but in case they lack the required resources, our team of content writers write general
articles based on relevant business themes and submit the same to various article directories
that get one-way back-links for the website.
• Content( Rich keywords).
• The tittle tags.
• Alt text in the image.
• Link building
• Directory submission
• Article submission
• Social Networking
• Media Marketing
• Social Bookmarking
For example a good URL is:
A bad URL is: