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If You Build It They won't come
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If You Build It They won't come

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  • Apologies: I have some trouble with my left ear, so I did not sleep, I may be more rambling than usual. Second: This is a work in progress, I am writing a book, and this is just part of a chapter. I hope to be able to explain in more detail the ideas than what it came out in the paper.
  • I always believe that mypowerpoints should have a lolcat and a Monty Python reference.
  • I often finish presentations with this image, because it perfectly illustrates the regulatory dilemma. We may draft regulatory solutions for new technologies and Web 2.0, but unless we understand how people are using technologies, we are doomed to come up with regulation that is ignore by people.
  • Transcript

    • 1. If You Build It, They Won’t Come
      Andrés Guadamuz
      SCRIPT Centre for Research in IP and Technology Law, Edinburgh, UK
    • 2.
    • 3. Myths and memes
    • 4. The myth of the struggling creator
    • 5. The myth of the amateur
    • 6. If you build it they will come…
    • 7. This is copyright Jim, but not as we know it…
    • 8. Copyright policy dichotomy
    • 9. Pareto distributions
    • 10. Pareto distributions in copyright
    • 11. The world…
    • 12. Population…
    • 13. Licence fee exports (2002)
    • 14. Long tail
    • 15. Rhapsody: More than 2 million tracks
      40% of revenue from tracks not at Wal-Mart
      The long tail data
    • 16. New economy
    • 17. The sharing economy
    • 18. Long tail Web 2.0?
    • 19. Long tail Web 2.0?
    • 20. Long tail Web 2.0
    • 21.
    • 22. Mainstream Web 2.0?
    • 23. Mainstream Web 2.0?
    • 24. What is going on?
    • 25. Autopoiesis
    • 26. Self-organisation
    • 27. Complex networks tend to self-organise
    • 28. Concluding…
    • 29. Thanks
      a.guadamuz@ed.ac.uk
      CC-BY-NC-SA http://creativecommons.org/licenses/by-nc-sa/3.0/

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