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What Libraries Can Learn from Apple (revised)
 

What Libraries Can Learn from Apple (revised)

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What Libraries Can Learn from Apple (revised) What Libraries Can Learn from Apple (revised) Presentation Transcript

  • Creating a 21st century library: recreating ourselves
  • or what we can learn from
  • Times change
  • Reinvention
  • iPod
  • iPhonehttp://arstechnica.com/apple/news/2008/07/two-days-of-iphone-line-waiting-a-sordid-tale.ars
  • iPad "I havent been this excited about buying something since I was eight years old and sent away for the tiny seahorses I saw advertised in the back of a comic book.” NyTimes David Carr.http://www.guardian.co.uk/commentisfree/cifamerica/2010/jan/05/apple-islate-tablet-hype
  • EnchantmentIndispensible versus desired
  • Enchantment hall of fame
  • the PictureIntroducing a product
  • Successes- Next up
  • Anticipation http://www.digitaltrends.com/mobile/apples-october-4-iphone-5-event-what-to-expect/
  • Product
  • the Experiencehttp://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores-decade-of-success.html
  • The Experiencelike “great libraries”people using and trying, learning, interacting
  • the People
  • The AppearanceThe atmosphere in the stores is inviting,approachable, warm, interactive, andintelligent, in Johnson’s words. “There is nostore detail too small to consider.”http://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores-decade-of-success.html
  • DesignStephen Abrams plea/activityhttp://stephenslighthouse.com/2010/12/21/
  • Online spaces http://www.webdesignerdepot.com/2009/05/apple-vs-microsoft-a-website-usability-study/
  • Customer service
  • Delivering the messagePresentation Zen - 6 Presentation tips from Steve Jobs http://www.presentationzen.com/presentationzen/
  • Keep it simple (twitter-sized)
  • Message over messenger
  • A word aboutantagonistsHero vs. external antagonistNOTinternal antagonists http://www.baselinemag.com/c/a/Business-Intelligence/Presentation-Secrets-of- Steve-Jobs-392452/
  • Apple tells their storyhttp://www.youtube.com/watch?v=DTuKl64_fV8&feature=player_embedded
  • What we can learn1. Enchantment -- Invite others into your vision. Offer something new.2. Create that experience.3. Tell the story with enthusiasm.4. Document and share the results.5. Look ahead. Then do it again.
  • Think different.http://www.youtube.com/watch?v=jULUGHJCCj4
  • Other sources• Kawasaki, Guy. Enchantment.• Heath, Chip and Dan. Made to Stick.• The library blogosphere• Presentation Zen blog
  • Say thanks.
  • • Carolyn Foote Westlake High School, Eanes ISD Austin, Texas cfoote@eanesisd.net www.futura.edublogs.org slides at slideshare.net or www.eisdworkshops.wikispaces.net
  • Image Credits• presentationzen.com• engadget.com• treehugger.com• businessinsider.com• geek.com• zdnet.com• arstechnica• gizmowatch.com• pophistory.dig.com• stockchartists.blogspot.com• flickr: digitaltripuk• nypost