What Libraries Can Learn from Apple (revised)

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Transcript

  • 1. Creating a 21st century library: recreating ourselves
  • 2. or what we can learn from
  • 3. Times change
  • 4. Reinvention
  • 5. iPod
  • 6. iPhonehttp://arstechnica.com/apple/news/2008/07/two-days-of-iphone-line-waiting-a-sordid-tale.ars
  • 7. iPad "I havent been this excited about buying something since I was eight years old and sent away for the tiny seahorses I saw advertised in the back of a comic book.” NyTimes David Carr.http://www.guardian.co.uk/commentisfree/cifamerica/2010/jan/05/apple-islate-tablet-hype
  • 8. EnchantmentIndispensible versus desired
  • 9. Enchantment hall of fame
  • 10. the PictureIntroducing a product
  • 11. Successes- Next up
  • 12. Anticipation http://www.digitaltrends.com/mobile/apples-october-4-iphone-5-event-what-to-expect/
  • 13. Product
  • 14. the Experiencehttp://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores-decade-of-success.html
  • 15. The Experiencelike “great libraries”people using and trying, learning, interacting
  • 16. the People
  • 17. The AppearanceThe atmosphere in the stores is inviting,approachable, warm, interactive, andintelligent, in Johnson’s words. “There is nostore detail too small to consider.”http://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores-decade-of-success.html
  • 18. DesignStephen Abrams plea/activityhttp://stephenslighthouse.com/2010/12/21/
  • 19. Online spaces http://www.webdesignerdepot.com/2009/05/apple-vs-microsoft-a-website-usability-study/
  • 20. Customer service
  • 21. Delivering the messagePresentation Zen - 6 Presentation tips from Steve Jobs http://www.presentationzen.com/presentationzen/
  • 22. Keep it simple (twitter-sized)
  • 23. Message over messenger
  • 24. A word aboutantagonistsHero vs. external antagonistNOTinternal antagonists http://www.baselinemag.com/c/a/Business-Intelligence/Presentation-Secrets-of- Steve-Jobs-392452/
  • 25. Apple tells their storyhttp://www.youtube.com/watch?v=DTuKl64_fV8&feature=player_embedded
  • 26. What we can learn1. Enchantment -- Invite others into your vision. Offer something new.2. Create that experience.3. Tell the story with enthusiasm.4. Document and share the results.5. Look ahead. Then do it again.
  • 27. Think different.http://www.youtube.com/watch?v=jULUGHJCCj4
  • 28. Other sources• Kawasaki, Guy. Enchantment.• Heath, Chip and Dan. Made to Stick.• The library blogosphere• Presentation Zen blog
  • 29. Say thanks.
  • 30. • Carolyn Foote Westlake High School, Eanes ISD Austin, Texas cfoote@eanesisd.net www.futura.edublogs.org slides at slideshare.net or www.eisdworkshops.wikispaces.net
  • 31. Image Credits• presentationzen.com• engadget.com• treehugger.com• businessinsider.com• geek.com• zdnet.com• arstechnica• gizmowatch.com• pophistory.dig.com• stockchartists.blogspot.com• flickr: digitaltripuk• nypost