What Libraries Can Learn from Apple (revised)

Creating a 21st century library: recreating ourselves

or what we can learn from

Times change

Reinvention

iPhonehttp://arstechnica.com/apple/news/2008/07/two-days-of-iphone-line-waiting-a-sordid-tale.ars

iPad "I havent been this excited about buying something since I was eight years old and sent away for the tiny seahorses I saw advertised in the back of a comic book.” NyTimes David Carr.http://www.guardian.co.uk/commentisfree/cifamerica/2010/jan/05/apple-islate-tablet-hype

EnchantmentIndispensible versus desired

Enchantment hall of fame

the PictureIntroducing a product

Successes- Next up

Anticipation http://www.digitaltrends.com/mobile/apples-october-4-iphone-5-event-what-to-expect/

Product

the Experiencehttp://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores-decade-of-success.html

The Experiencelike “great libraries”people using and trying, learning, interacting

the People

The AppearanceThe atmosphere in the stores is inviting,approachable, warm, interactive, andintelligent, in Johnson’s words. “There is nostore detail too small to consider.”http://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores-decade-of-success.html

DesignStephen Abrams plea/activityhttp://stephenslighthouse.com/2010/12/21/

Online spaces http://www.webdesignerdepot.com/2009/05/apple-vs-microsoft-a-website-usability-study/

Customer service

Delivering the messagePresentation Zen - 6 Presentation tips from Steve Jobs http://www.presentationzen.com/presentationzen/

Keep it simple (twitter-sized)

Message over messenger

A word aboutantagonistsHero vs. external antagonistNOTinternal antagonists http://www.baselinemag.com/c/a/Business-Intelligence/Presentation-Secrets-of- Steve-Jobs-392452/

Apple tells their storyhttp://www.youtube.com/watch?v=DTuKl64_fV8&feature=player_embedded

What we can learn1. Enchantment -- Invite others into your vision. Offer something new.2. Create that experience.3. Tell the story with enthusiasm.4. Document and share the results.5. Look ahead. Then do it again.

Think different.http://www.youtube.com/watch?v=jULUGHJCCj4

Other sources• Kawasaki, Guy. Enchantment.• Heath, Chip and Dan. Made to Stick.• The library blogosphere• Presentation Zen blog

Say thanks.

• Carolyn Foote Westlake High School, Eanes ISD Austin, Texas cfoote@eanesisd.net www.futura.edublogs.org slides at slideshare.net or www.eisdworkshops.wikispaces.net

Image Credits• presentationzen.com• engadget.com• treehugger.com• businessinsider.com• geek.com• zdnet.com• arstechnica• gizmowatch.com• pophistory.dig.com• stockchartists.blogspot.com• ﬂickr: digitaltripuk• nypost

What Libraries Can Learn from Apple (revised)

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