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What libraries can learn from Apple: Creating Enchantment
 

What libraries can learn from Apple: Creating Enchantment

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What libraries can learn from Apple: Creating Enchantment What libraries can learn from Apple: Creating Enchantment Presentation Transcript

  • Creating a 21st century library: recreating ourselves
  • or what we can learn from
  • Times change
  • Reinvention
  • iPod
  • iPhonehttp://arstechnica.com/apple/news/2008/07/two-days-of-iphone-line-waiting-a-sordid-tale.ars
  • "I havent been this excited about buying somethingsince I was eight years old and sent away for the tinyseahorses I saw advertised in the back of a comicbook.” New York Times media columnist, DavidCarr.
  • Enchantment• Indispensible versus desired
  • Painting the picture http://youtu.be/vRiLLKqJRJ8
  • The Experience• http://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores- decade-of-success.html
  • The Experience• like “great libraries”• people using and trying, learning, interacting
  • the People
  • The Appearance• The atmosphere in the stores is inviting, approachable, warm, interactive, and intelligent, in Johnson’s words. “There is no store detail too small to consider.” http://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores- decade-of-success.html
  • The signage• Stephen Abrams plea/activity http://stephenslighthouse.com/2010/12/21/
  • Online spaces• http://www.webdesignerdepot.com/2009/05/apple- vs-microsoft-a-website-usability-study/
  • Customer service
  • Delivering the messagePresentation Zen - 6 Presentation tips from Steve Jobs http://www.presentationzen.com/presentationzen/
  • Keep it simple (twitter-sized)
  • A word aboutantagonistsHero vs. external antagonistNOTinternal antagonists http://www.baselinemag.com/c/a/Business-Intelligence/Presentation-Secrets-of- Steve-Jobs-392452/
  • Apple tells their story• http://www.youtube.com/watch? v=DTuKl64_fV8&feature=player_embedded
  • What we can learn• Enchantment -- Invite others into your vision• Create that vision -- create an experience• Tell the story - with enthusiasm• Document--share the results
  • Our story?• http://dl.dropbox.com/u/2414945/IMG_0645.MOV
  • Other sources• Kawasaki, Guy. Enchantment.• Heath, Chip and Dan. Made to Stick.• The library blogosphere• Presentation Zen blog
  • Say thanks.
  • • Carolyn Foote Westlake High School, Eanes ISD Austin, Texas cfoote@eanesisd.net www.futura.edublogs.org slides at slideshare.net or www.eisdworkshops.wikispaces.net
  • Image Credits• presentationzen.com• engadget.com• treehugger.com• businessinsider.com• geek.com• zdnet.com• arstechnica• gizmowatch.com• pophistory.dig.com• stockchartists.blogspot.com• flickr: digitaltripuk