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Creating a 21st century
        library:
   recreating ourselves
or what we can learn
       from
Times change
Reinvention
iPod
iPhone




http://arstechnica.com/apple/news/2008/07/two-days-of-iphone-line-waiting-a-sordid-tale.ars
"I haven't been this excited about buying something
since I was eight years old and sent away for the tiny
seahorses I saw advertised in the back of a comic
book.” New York Times' media columnist, David
Carr.
Enchantment




• Indispensible versus desired
Painting the picture




   http://youtu.be/vRiLLKqJRJ8
The Experience




•   http://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores-
    decade-of-success.html
The Experience




• like “great libraries”
• people using and trying, learning, interacting
the People
The Appearance

•   The atmosphere in the stores is inviting,
    approachable, warm, interactive, and
    intelligent, in Johnson’s words. “There is
    no store detail too small to consider.”


    http://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores-
    decade-of-success.html
The signage




•   Stephen Abrams plea/activity
    http://stephenslighthouse.com/2010/12/21/
Online spaces




•   http://www.webdesignerdepot.com/2009/05/apple-
    vs-microsoft-a-website-usability-study/
Customer service
Delivering the message


Presentation Zen - 6 Presentation tips from Steve Jobs
  http://www.presentationzen.com/presentationzen/
Keep it simple (twitter-sized)
A word about
antagonists
Hero vs. external antagonist

NOT
internal antagonists

      http://www.baselinemag.com/c/a/Business-Intelligence/Presentation-Secrets-of-
                                 Steve-Jobs-392452/
Apple tells their story


•   http://www.youtube.com/watch?
    v=DTuKl64_fV8&feature=player_embedded
What we can learn
• Enchantment -- Invite others into your
  vision
• Create that vision -- create an experience
• Tell the story - with enthusiasm
• Document--share the results
Our story?




•   http://dl.dropbox.com/u/2414945/IMG_0645.MOV
Other sources
• Kawasaki, Guy. Enchantment.
• Heath, Chip and Dan. Made to Stick.
• The library blogosphere
• Presentation Zen blog
Say thanks.
• Carolyn Foote
  Westlake High School, Eanes ISD
  Austin, Texas
  cfoote@eanesisd.net
  www.futura.edublogs.org
  slides at slideshare.net or
  www.eisdworkshops.wikispaces.net
Image Credits
•   presentationzen.com

•   engadget.com

•   treehugger.com

•   businessinsider.com

•   geek.com

•   zdnet.com

•   arstechnica

•   gizmowatch.com

•   pophistory.dig.com

•   stockchartists.blogspot.com

•   flickr: digitaltripuk

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What libraries can learn from Apple: Creating Enchantment

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