Everyday advocacy and beyond

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  • 1. everyday advocacy and beyond flickr: Nancy Dowd Carolyn Foote Westlake High School Library
  • 2. What defines your library? flickr telstar logistics flickr: telstar logistics
  • 3. Library branding
  • 4. Create a presence
    • in your school
    flickr: Lester Public Library
  • 5.
    • on your website
    Create a presence
  • 6. Create a presence
    • show, not tell
  • 7. Create a presence
    • on social networks
  • 8. Create a presence
    • in district channels
    http://www.eaneslibraries.edublogs.org
  • 9. Create a communication network
  • 10. Network with local businesses
  • 11. Tell your library’s story
    • Collecting data http://www.mls.lib.il.us/ennounce/2010/04_03/schoollibrariesvalue.asp
  • 12. Tell your library’s story
    • Local networks
    • to your principal/headmaster
    • to your teachers
    • in the community
    • in your political organizations
    • even in email (signatures)
    technolibrary http://animoto.com/play/rwQEqz5YhZN65wRAQEoi4g
  • 13. Made to Stick by Chip and Dan Heath
    • Simple
    • Unexpected
    • Concrete
    • Credible
    • Emotional
    • Stories
    http://incentive-intelligence.typepad.com/incentive_intelligence/2007/02/sticky.html
  • 14. Advocating during a crisis
    • consult the professional (ALA, AASL, ASLA, CLA) materials
  • 15. look for models
    • New Jersey, Spokane Moms, Save Our Libraries, etc.
    http://www.schoollibraryjournal.com/article/CA6590045.html
  • 16.
    • strategize
    • quantify
    • demonstrate
    Understand and plan
    • OCLC/Webjunction
  • 17. Strategize
    • Standards and Mission Statements
    Flickr: Woodlawn School
  • 18. Strategize
    • What do your stakeholders value? What do your decision makers value?
    flickr: Tony Crider
  • 19. Quantify and demonstrate flickr: Nancy Dowd
  • 20. Maximize resources
    • social media
    • listservs
    • public forums
    • parent volunteers
    • professional organizations
    flickr: kevinspencer
  • 21. “The v8” http://www.toddmckimmey.com/?p=1286
  • 22. Resources
    • Making a case for advocacy (article and links) http://www.schoollibraryjournal.com/slj/printissuecurrentissue/885802-427/everyday_advocacy_making_a_case.html.csp
    • Library Associations
      • Canadian http://www.cla.ca/ Australian http://www.asla.org.au / American http://www.ala.org /
  • 23. Carolyn Foote Westlake High School Library Austin Texas www.futura.edublogs.org www.futura.edublogs.org www.futura.edublogs.org www.futura.edublogs.org www.futura.edublogs.org