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Everyday advocacy with web 2.0 tools: Region XI keynote
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Everyday advocacy with web 2.0 tools: Region XI keynote

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  • Transcript

    • 1. everyday advocacy and web 2.0 tools flickr: David Lee King
    • 2. The musketeers flickr: schneewante
    • 3. Understand and plan What is our mission?1 Who is our customer?2 What does the customer value?3 What are our results?4 What is our plan? Flickr: M J MDrucker. Five Most ImportantQuestions
    • 4. Strategize• Using Standards and Mission Statements Flickr: Woodlawn School
    • 5. Who are your stakeholders? Stakeholders are:
    • 6. Stakeholders• What do your stakeholders value?• flickr: Tony Crider
    • 7. Messages with impact• Simple• Unexpected• Concrete• Credible• Emotional• Stories http://incentive-intelligence.typepad.com/incentive_intelligence/2007/02/sticky.html
    • 8. http://www.flickr.com/photos/geishaboy500/2539015401/sizes/z/in/photostream/What defines your library?
    • 9. Brandingyour library
    • 10. Geekthelibrary.orgacross all networks
    • 11. Fears and Concerns Wiffiti responses flickr: Leonard John Matthews
    • 12. statistics• 73% of teens and 72% of young adults use social networking.• 40% of adults 30 and older• Favorite sites: 73% of adults with profiles use Facebook, 14% Linkedin• Twitter--Age groups 3-12; 4% 13-17; 14% 18-34; 45% 35-49; 24%• http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.asp http://chicagodesign.tumblr.com/post/4773053404/social-network-statistics-2011
    • 13. Create blogs on your website
    • 14. Using blogs district-wide• “District-wide” channels http://www.eaneslibraries.edublogs.org
    • 15. Easy blogging• Posterous• Tumblr• Blogspot• (email posts to blogs)
    • 16. Utilizing Facebook
    • 17. Facebook groups
    • 18. Using Twitter for publicity http://twitter.com/whslibraryrocks
    • 19. Using Twitter for advocacy
    • 20. Using twitter hashtags
    • 21. Twitter Lists
    • 22. Using twitter or fb to crowdsource answers
    • 23. Flickr
    • 24. Using visual web 2.0 toolstechnolibrary http://animoto.com/play/Gk9ZATSe1oCbgrjppyzFPw
    • 25. You Tube Unquiet Librarian: still from Youtube channel
    • 26. Polls Polldaddy Poll Everywhere Survey monkey http://thewhslibrary.edublogs.org
    • 27. Gathering information• Google Forms•
    • 28. Mapping the story
    • 29. Network with local businesses http://www.eaneslibraries.edublogs.org
    • 30. Tell your library’s story• Collecting data http://www.mls.lib.il.us/ennounce/2010/04_03/ schoollibrariesvalue.asp
    • 31. Publicity everywhere http://www.davidleeking.com/2011/06/16/summer-reading-stats-on-our-public- desktops/
    • 32. Help during a crisis• consult the professional (ALA, AASL, ASLA, CLA) materials
    • 33. look for models• New Jersey, Spokane Moms, Save Our Libraries, etc.• http://www.schoollibraryjournal.com/article/CA6590045.html
    • 34. “The v8” (or “it’s about the students) http://www.toddmckimmey.com/?p=1286
    • 35. Resources• Making a case for advocacy (article and links) http://www.schoollibraryjournal.com/slj/printissuecurrentissue/ 885802-427/everyday_advocacy_making_a_case.html.csp• Designing a web presence http://www.slideshare.net/technolibrary/ creating-a-library-web-presence• Library Associations • Canadian http://www.cla.ca/ Australian http://www.asla.org.au/ American http://www.ala.org/ • Teacher Librarian Virtual Cafe http://www.tlvirtualcafe.wikispaces.com
    • 36. Resources• Animoto video http://animoto.com/play/rwQEqz5YhZN65wRAQEoi4g• Is sooner better than later? http://www.insideinfluence.com/inside- influence-report/2011/02/is-sooner-better-than-later.html#more• Why good people do bad things? http://www.insideinfluence.com/inside- influence-report/2010/12/why-good-people-do-bad-things.html#more• Show your appreciation http://www.insideinfluence.com/inside-influence- report/2010/10/how-to-increase-your-business-by-showing-your- appreciation.html#more• Frontline advocacy http://americanlibrariesmagazine.org/features/ 05252010/frontline-advocacy-everybodys-job
    • 37. • Geek the Library campaign http://www.geekthelibrary.org/• When marketing facts isn’t enough--Seth Godin blog http://sethgodin.typepad.com/seths_blog/2011/03/the-limits-of-evidence- based-marketing.html• Spokane Moms http://www.schoollibraryjournal.com/article/ CA6590045.html
    • 38. Carolyn FooteWestlake High School LibraryAustin Texaswww.futura.edublogs.org

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