Advocacy keynote

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  • Advocacy keynote

    1. 1. everyday advocacy and beyond Carolyn Foote Westlake High School Library flickr: Nancy Dowd
    2. 2. flickr telstar logistics flickr: telstar logisticsWhat defines your library?
    3. 3. Librarybranding
    4. 4. Create a presence• in your school flickr: Lester Public Library
    5. 5. Create a presence on your website
    6. 6. Create a presence• on social networks
    7. 7. Create a presence• in district channels http://www.eaneslibraries.edublogs.org
    8. 8. Create a communication network
    9. 9. Network with local businesses
    10. 10. Tell your library’s story• Collecting data http://www.mls.lib.il.us/ennounce/2010/04_03/ schoollibrariesvalue.asp
    11. 11. Tell your library’s story• Local networks• to your principal/headmaster• to your teachers• in the community• in your political organizations• even in email (signatures) technolibrary http://animoto.com/play/ rwQEqz5YhZN65wRAQEoi4g
    12. 12. Made to Stick by Chip and Dan Heath• Simple• Unexpected• Concrete• Credible• Emotional• Stories http://incentive-intelligence.typepad.com/incentive_intelligence/2007/02/sticky.html
    13. 13. Advocating during a crisis• consult the professional (ALA, AASL, ASLA, CLA) materials
    14. 14. look for models• New Jersey, Spokane Moms, Save Our Libraries, etc.• http://www.schoollibraryjournal.com/article/CA6590045.html
    15. 15. Understand and plan1 strategize2 quantify3 demonstrate1 OCLC/Webjunction
    16. 16. Strategize• Standards and Mission Statements Flickr: Woodlawn School
    17. 17. Strategize• What do your stakeholders value? What do your decision makers value? flickr: Tony Crider
    18. 18. Quantify and demonstrate flickr: Nancy Dowd
    19. 19. Maximize resources• social media• listservs• public forums• parent volunteers• professional organizations flickr: kevinspencer
    20. 20. “The v8” http://www.toddmckimmey.com/?p=1286
    21. 21. Resources• Making a case for advocacy (article and links) http://www.schoollibraryjournal.com/slj/printissuecurrentissue/ 885802-427/everyday_advocacy_making_a_case.html.csp•
    22. 22. Carolyn FooteWestlake High School LibraryAustin Texaswww.futura.edublogs.org

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