Presented by Bruno Wong, CEOTechnest Consulting Group
72% of Internet users are part of atleast one social network, whichtranslates to 940 million usersworldwide.Social media i...
68% of Canadians are online.Canada is spending more timeonline than any other country.Being a part of this dialogue is ess...
79% of Fortune 100 are using at least one of themost popular social media platforms: Twitter,Facebook, YouTube or corporat...
79% of Fortune 100 are using at least one of the                  most popular social media platforms: Twitter,           ...
Potential customers areconsuming all of your content.It’s important to display a united front to the market. What doesyour...
Not listening to the webis the biggest risk for allcompanies.Monitoring for your company,executives, along with tracking w...
Using social media and your voice ofauthority is an important method to buildtrust with potential customers.The philosophy...
Examples and Best PracticesWho is doing it right?
Sun Microsystems and the CEO BlogJonathan Schwartz’s blog received about 400,000 hits a month (in 2006).It’s not the numbe...
Comcast Cares TwitterComcast has found a way to offer exceptional customer service to their customers, but thething that re...
Comcast Cares TwitterComcast has found a way to offer exceptional customer service to their customers, but thething that re...
Blendtec Blends it on YouTubeThe campaign was low cost and instantly became a hit. In the video, Tom Dickson the CEO ofBle...
Summary•  Start by listening•  Put a social media policy in place•  Publish content to YouTube, Twitter,   Facebook, etc. ...
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Understanding Online Presence

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Understanding Online Presence

  1. 1. Presented by Bruno Wong, CEOTechnest Consulting Group
  2. 2. 72% of Internet users are part of atleast one social network, whichtranslates to 940 million usersworldwide.Social media is now mainstream.Source: http://blog.insites.be/?p=1704
  3. 3. 68% of Canadians are online.Canada is spending more timeonline than any other country.Being a part of this dialogue is essential.Source: ComScore, Dec. 2010
  4. 4. 79% of Fortune 100 are using at least one of themost popular social media platforms: Twitter,Facebook, YouTube or corporate blog65% of the largest 100 international companies have activeaccounts of Twitter, 54% have a Facebook fan page, 50%have a YouTube channel, and one-third have corporateblogs.Source: www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Post.aspx?ID=160
  5. 5. 79% of Fortune 100 are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogOnly 20% of companies globally 65% of the largest 100 international companies have active accounts of Twitter, 54% have a Facebook fan page, 50%have a socialYouTube channel, and one-third have corporate have a media policy blogs.Establishing clear policies for social media is a requirement forevery public company. www.burson-marsteller.com/Innovation_and_insights/ Source: All employees must understandacceptable use. blogs_and_podcasts/BM_Blog/Post.aspx?ID=160 Restricting access doesn’t work --- 55% of allsocial media usage is mobile. Checking Facebook is the newsmoke break.Source: www.emarketer.com/Article.aspx?R=1007493
  6. 6. Potential customers areconsuming all of your content.It’s important to display a united front to the market. What doesyour HR blog or Facebook page say about you to a customer?What about LinkedIn? You need to acknowledge that people aresearching the web looking for information on your company ---what are they nding?
  7. 7. Not listening to the webis the biggest risk for allcompanies.Monitoring for your company,executives, along with tracking whatyour competitors are saying is a keyelement to staying ahead of therumors, misinformation and crisis.
  8. 8. Using social media and your voice ofauthority is an important method to buildtrust with potential customers.The philosophy to give before you receive plays a key role inbuilding a community and starting a dialogue.
  9. 9. Examples and Best PracticesWho is doing it right?
  10. 10. Sun Microsystems and the CEO BlogJonathan Schwartz’s blog received about 400,000 hits a month (in 2006).It’s not the number of hits that make his blog a social media success, but the openness on it.Positive and negative comments are allowed. Transparency from the highest position in acompany trickles down and increases trust from consumers.Lesson: Social media is a culture of transparency and honesty that must be embraced, leadingby example is one of the best ways to introduce it to a company.
  11. 11. Comcast Cares TwitterComcast has found a way to offer exceptional customer service to their customers, but thething that really makes them stand out is how well they monitor discontent. Complain aboutComcast and you can bet you’ll hear from @comcastcares to see if they can help.Lesson: Being active on Twitter is great but tracking and seeing who’s mentioning you, is thenext step. Social media allows for the possibility of great customer service, and with it, betterbrand loyalty.
  12. 12. Comcast Cares TwitterComcast has found a way to offer exceptional customer service to their customers, but thething that really makes them stand out is how well they monitor discontent. Complain aboutComcast and you can bet you’ll hear from @comcastcares to see if they can help.Lesson: Being active on Twitter is great but tracking and seeing who’s mentioning you, is thenext step. Social media allows for the possibility of great customer service, and with it, betterbrand loyalty.
  13. 13. Blendtec Blends it on YouTubeThe campaign was low cost and instantly became a hit. In the video, Tom Dickson the CEO ofBlendtec, attempts to blend objects in their blender. This simple idea led to a “ ve-foldincrease in sales.” Blendtec leveraged YouTube’s subscriber base ad tried something fun andoriginal.Lesson: Social media marketing doesn’t always need to cost a lot of money.
  14. 14. Summary•  Start by listening•  Put a social media policy in place•  Publish content to YouTube, Twitter, Facebook, etc. and embed on website•  Share updates on Twitter/Facebook and provide context to your company and business•  Start small and evolve over time
  15. 15. THANK YOU!ByFor more examples, please contact me at:Bruno WongTechnest Consulting Group647.988.3809bruno.wong@thetechnest.cawww.about.me/brunowong

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