Understanding Media Control

Media Consolidation & Control In the past 25 years big media has consolidated from hundreds of companies to eight major companies 5 companies control 80% of television in the USA People of color make up 34% of the US population, but own 3.15% of television and 7.7% of radio Women make up 51% of the population, but own 5.9% of television The top 10 Christian publishers represent 78.5% of the market and over half are owned by secular companies

In the past 25 years big media has consolidated from hundreds of companies to eight major companies

5 companies control 80% of television in the USA

People of color make up 34% of the US population, but own 3.15% of television and 7.7% of radio

Women make up 51% of the population, but own 5.9% of television

The top 10 Christian publishers represent 78.5% of the market and over half are owned by secular companies

Understanding Media Bias Most of media bias is in choosing which stories to report Choose stories of interest to owners and audience Avoid stories threatening to owners or offensive to audience

Most of media bias is in choosing which stories to report

Choose stories of interest to owners and audience

Avoid stories threatening to owners or offensive to audience

Understanding Media Control: Ownership White Ownership Black Latino Asian Upper 97% TV 93% Radio 98% Christian 3% TV 7.7% Radio Middle Lower

Understanding Media Control: Viewership (USA) * Author’s estimates White Black Latino Asian Upper 5% Middle 80% Lower 15%

Understanding Media Control: Creation * Author’s estimates White Black Latino Asian Upper 95% Middle 4.9% Lower .1%

Effect of Media Filter http://anthro.palomar.edu/ethnicity/ethnic_5.htm Media Filter Global Diversity Media Perspective White 18% Black 13.5% Latino 8.7% Asian 56.5% Other 3.4% Upper 1% Middle30% Lower 69% White 95% Black Latino Asian Other 5% Upper 30% Middle 70% Lower 0%

Source: International Bulletin of Missionary Research, January 2005. David B. Barrett & Todd M. Johnson. http://www.globalchristianity.org/resources.htm

International Digital Divide Graph

Unjust Copyright Extension

Effect of the Long Tail: 80/20 Rule Becomes the 60/40 Rule 80% of profit comes from 20% of products (before the Internet)

80% of profit comes from 20% of products (before the Internet)

Effects of the Long Tail & Justice Videos Blockbuster: 80 of rentals are recent “blockbusters,” only carry 75 documentaries Netflix: 30% of rentals are “blockbusters” and carry 1,180 documentaries Amazon: carries 17,061 (of a possible 40,000) TechMission Websites Top 500 search terms provide 19.5% of visitors 604,916 search terms provide 80.5% of visitors Justice Implication Minority culture voices are almost entirely on the long tail The Internet extends the long tail decreasing the proportion controlled by big media from 80% to around 60% which gives more room for minority voices

Videos

Blockbuster: 80 of rentals are recent “blockbusters,” only carry 75 documentaries

Netflix: 30% of rentals are “blockbusters” and carry 1,180 documentaries

Amazon: carries 17,061 (of a possible 40,000)

TechMission Websites

Top 500 search terms provide 19.5% of visitors

604,916 search terms provide 80.5% of visitors

Justice Implication

Minority culture voices are almost entirely on the long tail

The Internet extends the long tail decreasing the proportion controlled by big media from 80% to around 60% which gives more room for minority voices