Andrew Sears Executive Director Social Networking and Web 2.0:  “Open Source” National Service
The Opportunity: “Open Source” National Service <ul><li>Web 2.0 </li></ul><ul><ul><li>Social Networking & User Contributed...
Imagine a world where… <ul><li>… there are hundreds of millions of training articles, videos, podcast and resources freely...
The Current World <ul><li>5 companies control 80% of television </li></ul><ul><li>People of color make up 34% of the US po...
 
What Nonprofits are Doing Today: Online Volunteer Recruitment <ul><li>Posting Volunteer Opportunities Online </li></ul><ul...
What Nonprofits are Doing Today: Social Networking <ul><li>LinkedIn.com (the office) </li></ul><ul><ul><li>Can be used for...
How Do We Realize that Vision?
What We Need to Do: Creative Commons <ul><li>Provides copyright license to share content as “open source” </li></ul><ul><u...
Broadcast Era Communication One to Many Communication  We Train You
Telephone Era Communication Two Way, One-to-One Communication  We Train You and You Give Us Feedback
Internet Era Communication Member Member Member AmeriCorps Organization 1 Million+ Other Nonprofits 64 Million+ Volunteers...
Best Practices Example: TechMission Online <ul><li>Collection of websites to complement our TechMission Corps program </li...
Strengths of TechMission <ul><li>Innovation </li></ul><ul><ul><li>Founder previously co-founded MIT’s Internet and Telecom...
Diversity Profile at TechMission
TechMission Online Websites <ul><li>Counterpart to Idealist.org & VolunteerMatch with brands that focus on: </li></ul><ul>...
 
Exponential Growth <ul><li>Unique Web Visitors (500% growth) </li></ul><ul><ul><li>2007: 260,740 </li></ul></ul><ul><ul><l...
Site Content <ul><li>Site Stats </li></ul><ul><ul><li>Registered Users: 29,056 </li></ul></ul><ul><ul><li>Total Pages in E...
Site Content <ul><li>Nonprofit Resources </li></ul><ul><ul><li>Volunteer Opportunities: 5,007 </li></ul></ul><ul><ul><li>V...
 
 
Future Direction <ul><li>Facebook Connect & Facebook Application </li></ul><ul><li>Large directory of volunteers </li></ul...
How to Get Started <ul><li>Invest in content management system </li></ul><ul><ul><li>Drupal, Joomla, or WordPress (blogs) ...
Sample Organizational Performance Measures <ul><li>Generate 10,000 pages of new content each year </li></ul><ul><ul><li>Ha...
Business Model <ul><li>Give 90% of content away without registration </li></ul><ul><ul><li>Each page of content you create...
Need for Open Standards <ul><li>CNCS and Serve.gov should promote the development of open standards for  </li></ul><ul><ul...
Summary of Best Practices <ul><li>Use Open Source Content Management System </li></ul><ul><li>Have all staff and Members u...
Recommended Reading <ul><li>Wikinomics: How Mass Collaboration Changes Everything  </li></ul><ul><ul><li>By Don Tapscott &...
For More Information <ul><li>This Presentation </li></ul><ul><ul><li>http://www.urbanministry.org/nationalserviceweb   </l...
Appendix
Why Target Christian Volunteers & Social Service Organizations <ul><li>Religious volunteers are the largest pool of volunt...
TechMission, Faith and  Non-Discrimination <ul><li>Our focus is on social services, and we do not discriminate in who we s...
TechMission Partners
TechMission Outcomes:  Connecting People to the Poor TechMission Online: 1.3 Million Unique Web Visitors iVolunteering.org...
Segregation in People Resources Source: Corporation for National and Community Service & Department of Labor Value of Fait...
Funding Bias: Non-Whites Make up 52.4% of Poverty but Non-White Led Nonprofits only Receive 3% of Funding http://www.slide...
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Open Source National Service

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  • Open Source National Service

    1. 1. Andrew Sears Executive Director Social Networking and Web 2.0: “Open Source” National Service
    2. 2. The Opportunity: “Open Source” National Service <ul><li>Web 2.0 </li></ul><ul><ul><li>Social Networking & User Contributed Content </li></ul></ul><ul><ul><li>Wikis, Blogs, Photo Sharing, Video Sharing, etc. </li></ul></ul><ul><li>Mass Collaboration </li></ul><ul><li>Open Source/Creative Commons </li></ul>
    3. 3. Imagine a world where… <ul><li>… there are hundreds of millions of training articles, videos, podcast and resources freely available on every nonprofit and social change topic </li></ul><ul><li>… 90% of media is user created and directly reflects the diversity of the world </li></ul><ul><li>… there are thousands of free college courses available online on every topic of nonprofit management </li></ul><ul><li>… every person is able to find the area of greatest need in the world where they can serve that matches their skills and interests </li></ul>
    4. 4. The Current World <ul><li>5 companies control 80% of television </li></ul><ul><li>People of color make up 34% of the US population, but own 3.15% of television and 7.7% of radio </li></ul><ul><li>Women make up 51% of the population, but own 5.9% of television </li></ul>Source: http://www.stopbigmedia.com/=minorityvoices
    5. 6. What Nonprofits are Doing Today: Online Volunteer Recruitment <ul><li>Posting Volunteer Opportunities Online </li></ul><ul><ul><li>www.volunteermatch.org (~60%) </li></ul></ul><ul><ul><li>www.idealist.org (~10%) </li></ul></ul><ul><ul><li>www.craigslist.org (~20%) </li></ul></ul><ul><ul><li>www.volunteersolutions.org (~10%) </li></ul></ul><ul><ul><li>www.ivolunteering.org (~5%) </li></ul></ul><ul><li>Background Checks on Volunteers </li></ul><ul><ul><li>www.volunteerselectplus.com and many others </li></ul></ul>
    6. 7. What Nonprofits are Doing Today: Social Networking <ul><li>LinkedIn.com (the office) </li></ul><ul><ul><li>Can be used for Member recruitment and to get introductions to foundations and funders </li></ul></ul><ul><li>Facebook.com (the suburbs) </li></ul><ul><ul><li>Can be used to keep in touch with teens and former clients and staff and for online fundraising </li></ul></ul><ul><li>MySpace.com (the ‘hood) </li></ul><ul><ul><li>A more high risk environment, but can be used to keep in touch with teens </li></ul></ul>
    7. 8. How Do We Realize that Vision?
    8. 9. What We Need to Do: Creative Commons <ul><li>Provides copyright license to share content as “open source” </li></ul><ul><ul><li>http://creativecommons.org </li></ul></ul><ul><li>Common Sharing Agreements </li></ul><ul><ul><li>Must Attribute, Can Share and Re-edit </li></ul></ul><ul><ul><li>Noncommercial, Must Attribute, Can Share </li></ul></ul><ul><li>Recommendation: All CNCS organizations should creative-commons-license content </li></ul>
    9. 10. Broadcast Era Communication One to Many Communication We Train You
    10. 11. Telephone Era Communication Two Way, One-to-One Communication We Train You and You Give Us Feedback
    11. 12. Internet Era Communication Member Member Member AmeriCorps Organization 1 Million+ Other Nonprofits 64 Million+ Volunteers Many to Many Communication Everyone Trains Everyone 1 Billion Internet Users
    12. 13. Best Practices Example: TechMission Online <ul><li>Collection of websites to complement our TechMission Corps program </li></ul><ul><ul><li>UrbanResource.net </li></ul></ul><ul><ul><li>iVolunteering.org </li></ul></ul><ul><li>Also use separate faith-based brands funded by private donations </li></ul><ul><ul><li>ChristianVolunteering.org </li></ul></ul><ul><ul><li>UrbanMinistry.org </li></ul></ul>
    13. 14. Strengths of TechMission <ul><li>Innovation </li></ul><ul><ul><li>Founder previously co-founded MIT’s Internet and Telecoms Research Consortium </li></ul></ul><ul><li>Close to community: </li></ul><ul><ul><li>Grew out of Black church movement with high percentage of Black/Latino led organizations that we support </li></ul></ul><ul><ul><li>65% of our Members have been people of color (45% Black, 13% Latino, 7% Asian) & over half come from low-income backgrounds </li></ul></ul><ul><ul><li>Two thirds of Black and Latino nonprofit leaders in the USA are in faith-based organizations and 46.5% of Black volunteers are religious volunteers </li></ul></ul><ul><ul><li>Strong ties with FBO’s: religious volunteers are the largest pool of volunteers (35.1%) </li></ul></ul>
    14. 15. Diversity Profile at TechMission
    15. 16. TechMission Online Websites <ul><li>Counterpart to Idealist.org & VolunteerMatch with brands that focus on: </li></ul><ul><ul><li>Black and Latino Communities </li></ul></ul><ul><ul><li>Faith-based communities </li></ul></ul><ul><li>Most visited web portal in the faith-based social services sector </li></ul><ul><li>Most visited web portal among Black and Latino nonprofit leaders and community organizers </li></ul>
    16. 18. Exponential Growth <ul><li>Unique Web Visitors (500% growth) </li></ul><ul><ul><li>2007: 260,740 </li></ul></ul><ul><ul><li>2008: 1.3 million </li></ul></ul><ul><ul><li>2009: 2-3 million </li></ul></ul><ul><li>Volunteers Matched (330% growth) </li></ul><ul><ul><li>2007: 1,295 </li></ul></ul><ul><ul><li>2008: 5,981 </li></ul></ul><ul><ul><li>2009: 7,500+ </li></ul></ul><ul><li>Volunteers Matched per Volunteer Coordinator </li></ul><ul><ul><li>2004: 100 </li></ul></ul><ul><ul><li>2008: 929 </li></ul></ul><ul><ul><li>2009: 1,250 </li></ul></ul>
    17. 19. Site Content <ul><li>Site Stats </li></ul><ul><ul><li>Registered Users: 29,056 </li></ul></ul><ul><ul><li>Total Pages in English: 62,723 </li></ul></ul><ul><ul><li>Languages Supported: 42 (computer translated) </li></ul></ul><ul><ul><li>Pages in Other Languages: 320,000+ </li></ul></ul><ul><li>Nonprofit Training Resources & Multimedia </li></ul><ul><ul><li>Videos: 605 </li></ul></ul><ul><ul><li>Audio Workshops: 1,148 </li></ul></ul><ul><ul><li>Documents/Wiki Articles: 2,749 </li></ul></ul><ul><ul><li>Photos: 2,007 </li></ul></ul><ul><ul><li>Blog Articles: 639 </li></ul></ul><ul><ul><li>Book Summaries: 2,856 </li></ul></ul>
    18. 20. Site Content <ul><li>Nonprofit Resources </li></ul><ul><ul><li>Volunteer Opportunities: 5,007 </li></ul></ul><ul><ul><li>Volunteer Resumes: 16,733 </li></ul></ul><ul><ul><li>Organizations: 4,785 </li></ul></ul><ul><ul><li>Grants: 604 </li></ul></ul><ul><ul><li>Nonprofit Jobs: 57 </li></ul></ul><ul><ul><li>Nonprofit Consultants: 58 </li></ul></ul><ul><ul><li>Nonprofit Events: 106 </li></ul></ul>
    19. 23. Future Direction <ul><li>Facebook Connect & Facebook Application </li></ul><ul><li>Large directory of volunteers </li></ul><ul><ul><li>Nonprofits search volunteer resumes/skills </li></ul></ul><ul><ul><li>Reverse of current volunteer matching sites </li></ul></ul><ul><li>Promote open standards </li></ul>
    20. 24. How to Get Started <ul><li>Invest in content management system </li></ul><ul><ul><li>Drupal, Joomla, or WordPress (blogs) </li></ul></ul><ul><ul><li>Research others at: www. cms matrix.org </li></ul></ul><ul><ul><li>Alternative for small organizations is a hosted solution like ning.com using your own brand </li></ul></ul><ul><li>Hire Many More Tech Staff </li></ul><ul><ul><li>Have Members with a specialized focus on online volunteer recruitment </li></ul></ul>
    21. 25. Sample Organizational Performance Measures <ul><li>Generate 10,000 pages of new content each year </li></ul><ul><ul><li>Have 50% of members blogging </li></ul></ul><ul><li>Serve 2 million unique users with 10,000 new registered users </li></ul><ul><li>Match 5,000 volunteers through online sources </li></ul><ul><li>Track using analytics software </li></ul><ul><ul><li>Google Analytics is free </li></ul></ul>
    22. 26. Business Model <ul><li>Give 90% of content away without registration </li></ul><ul><ul><li>Each page of content you create generates on average 4 clicks per month </li></ul></ul><ul><ul><li>Online recruitment ads cost about $.50/click, so each page of content worth $2.00 per month </li></ul></ul><ul><li>Require free registration for 10% of content </li></ul><ul><ul><li>Build E-mail list for recruiting members </li></ul></ul><ul><ul><li>3% of users register (value = $5 per contact) </li></ul></ul><ul><li>10,000 items of content per year generates an additional $240,000 of free web traffic and E-mail list worth $72,000 for recruitment </li></ul>
    23. 27. Need for Open Standards <ul><li>CNCS and Serve.gov should promote the development of open standards for </li></ul><ul><ul><li>Volunteer Opportunity Feeds </li></ul></ul><ul><ul><li>Organizational Listing Feeds </li></ul></ul><ul><li>Refine existing standard by NetworkforGood </li></ul><ul><ul><li>Create working group that Includes VolunteerMatch, Idealist, TechMission, HandsOnNetwork, UnitedWay, etc. </li></ul></ul><ul><ul><li>Provide standard to enable these groups to share listings with each other </li></ul></ul>
    24. 28. Summary of Best Practices <ul><li>Use Open Source Content Management System </li></ul><ul><li>Have all staff and Members using FaceBook and LinkedIn for your organizational mission </li></ul><ul><li>Creative Commons License at least 90% of content </li></ul><ul><li>Post thousands of volunteer opportunities online </li></ul><ul><li>Promote blogging for all members </li></ul><ul><li>Collect contacts for E-mail lists </li></ul><ul><li>Use analytics for tracking (Google or other) </li></ul>
    25. 29. Recommended Reading <ul><li>Wikinomics: How Mass Collaboration Changes Everything </li></ul><ul><ul><li>By Don Tapscott & Anthony Williams </li></ul></ul><ul><ul><li>Written for non-techies </li></ul></ul>
    26. 30. For More Information <ul><li>This Presentation </li></ul><ul><ul><li>http://www.urbanministry.org/nationalserviceweb </li></ul></ul><ul><li>Visit: </li></ul><ul><ul><li>www.urbanresource.org , www.ivolunteering.org </li></ul></ul><ul><ul><li>www.techmission.org </li></ul></ul><ul><li>Contact </li></ul><ul><ul><li>Andrew Sears, 617-282-9798 x101 or [email_address] </li></ul></ul>
    27. 31. Appendix
    28. 32. Why Target Christian Volunteers & Social Service Organizations <ul><li>Religious volunteers are the largest pool of volunteers (35.1%) </li></ul><ul><ul><li>46.5% of Black volunteers are religious volunteers </li></ul></ul><ul><ul><li>Existing sites like VolunteerMatch are not reaching this sector: only 1.8% of listings are faith-based </li></ul></ul><ul><li>Unique Characteristics of Christian Social Services </li></ul><ul><ul><li>Common values create increased trust and efficiency </li></ul></ul><ul><ul><li>If you gain trust, you can mobilize the social capital of resourced Christians to serve low-income communities </li></ul></ul><ul><ul><li>High volunteer rate of Christians makes volunteering a major asset </li></ul></ul><ul><ul><li>80-90% of Christian organizations will focus on national partnerships with Christian organizations </li></ul></ul><ul><ul><li>Conclusion: Either have targeted marketing or lose most of this sector </li></ul></ul><ul><li>Who Really Cares , Arthur C. Brooks </li></ul><ul><li>Volunteering in America, 2008, DoL </li></ul>
    29. 33. TechMission, Faith and Non-Discrimination <ul><li>Our focus is on social services, and we do not discriminate in who we serve </li></ul><ul><ul><li>Anyone can post on our site </li></ul></ul><ul><ul><li>We are one of the best channels for secular organization to recruit volunteers from churches </li></ul></ul><ul><li>Maintain separate brands to target different groups to ensure non-discrimination </li></ul><ul><ul><li>ChristianVolunteering.org, UrbanMinistry.org (Christian volunteers and orgs) </li></ul></ul><ul><ul><li>iVolunteering.org, UrbanResource.net (others) </li></ul></ul><ul><li>By targeting faith-based groups we are able to show higher support of Black and Latino communities in the USA than our secular counterparts </li></ul>
    30. 34. TechMission Partners
    31. 35. TechMission Outcomes: Connecting People to the Poor TechMission Online: 1.3 Million Unique Web Visitors iVolunteering.org: 5,981Volunteers TechMission Corps: 40 FTE Interns City Vision College: 137 Student Enrollments $7.3 Million to Organizations
    32. 36. Segregation in People Resources Source: Corporation for National and Community Service & Department of Labor Value of Faith-Based Volunteers In USA = $51.8 billion
    33. 37. Funding Bias: Non-Whites Make up 52.4% of Poverty but Non-White Led Nonprofits only Receive 3% of Funding http://www.slideshare.net/rosettathurman/race-matters-in-nonprofits-promoting-diversity-in-our-profession and http://www.aecf.org/upload/publicationfiles/executive_transition_survey_report2004.pdf
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