Your SlideShare is downloading. ×
Open Source National Service
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Open Source National Service

589
views

Published on

Published in: Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
589
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. Andrew Sears Executive Director Social Networking and Web 2.0: “Open Source” National Service
    • 2. The Opportunity: “Open Source” National Service
      • Web 2.0
        • Social Networking & User Contributed Content
        • Wikis, Blogs, Photo Sharing, Video Sharing, etc.
      • Mass Collaboration
      • Open Source/Creative Commons
    • 3. Imagine a world where…
      • … there are hundreds of millions of training articles, videos, podcast and resources freely available on every nonprofit and social change topic
      • … 90% of media is user created and directly reflects the diversity of the world
      • … there are thousands of free college courses available online on every topic of nonprofit management
      • … every person is able to find the area of greatest need in the world where they can serve that matches their skills and interests
    • 4. The Current World
      • 5 companies control 80% of television
      • People of color make up 34% of the US population, but own 3.15% of television and 7.7% of radio
      • Women make up 51% of the population, but own 5.9% of television
      Source: http://www.stopbigmedia.com/=minorityvoices
    • 5.  
    • 6. What Nonprofits are Doing Today: Online Volunteer Recruitment
      • Posting Volunteer Opportunities Online
        • www.volunteermatch.org (~60%)
        • www.idealist.org (~10%)
        • www.craigslist.org (~20%)
        • www.volunteersolutions.org (~10%)
        • www.ivolunteering.org (~5%)
      • Background Checks on Volunteers
        • www.volunteerselectplus.com and many others
    • 7. What Nonprofits are Doing Today: Social Networking
      • LinkedIn.com (the office)
        • Can be used for Member recruitment and to get introductions to foundations and funders
      • Facebook.com (the suburbs)
        • Can be used to keep in touch with teens and former clients and staff and for online fundraising
      • MySpace.com (the ‘hood)
        • A more high risk environment, but can be used to keep in touch with teens
    • 8. How Do We Realize that Vision?
    • 9. What We Need to Do: Creative Commons
      • Provides copyright license to share content as “open source”
        • http://creativecommons.org
      • Common Sharing Agreements
        • Must Attribute, Can Share and Re-edit
        • Noncommercial, Must Attribute, Can Share
      • Recommendation: All CNCS organizations should creative-commons-license content
    • 10. Broadcast Era Communication One to Many Communication We Train You
    • 11. Telephone Era Communication Two Way, One-to-One Communication We Train You and You Give Us Feedback
    • 12. Internet Era Communication Member Member Member AmeriCorps Organization 1 Million+ Other Nonprofits 64 Million+ Volunteers Many to Many Communication Everyone Trains Everyone 1 Billion Internet Users
    • 13. Best Practices Example: TechMission Online
      • Collection of websites to complement our TechMission Corps program
        • UrbanResource.net
        • iVolunteering.org
      • Also use separate faith-based brands funded by private donations
        • ChristianVolunteering.org
        • UrbanMinistry.org
    • 14. Strengths of TechMission
      • Innovation
        • Founder previously co-founded MIT’s Internet and Telecoms Research Consortium
      • Close to community:
        • Grew out of Black church movement with high percentage of Black/Latino led organizations that we support
        • 65% of our Members have been people of color (45% Black, 13% Latino, 7% Asian) & over half come from low-income backgrounds
        • Two thirds of Black and Latino nonprofit leaders in the USA are in faith-based organizations and 46.5% of Black volunteers are religious volunteers
        • Strong ties with FBO’s: religious volunteers are the largest pool of volunteers (35.1%)
    • 15. Diversity Profile at TechMission
    • 16. TechMission Online Websites
      • Counterpart to Idealist.org & VolunteerMatch with brands that focus on:
        • Black and Latino Communities
        • Faith-based communities
      • Most visited web portal in the faith-based social services sector
      • Most visited web portal among Black and Latino nonprofit leaders and community organizers
    • 17.  
    • 18. Exponential Growth
      • Unique Web Visitors (500% growth)
        • 2007: 260,740
        • 2008: 1.3 million
        • 2009: 2-3 million
      • Volunteers Matched (330% growth)
        • 2007: 1,295
        • 2008: 5,981
        • 2009: 7,500+
      • Volunteers Matched per Volunteer Coordinator
        • 2004: 100
        • 2008: 929
        • 2009: 1,250
    • 19. Site Content
      • Site Stats
        • Registered Users: 29,056
        • Total Pages in English: 62,723
        • Languages Supported: 42 (computer translated)
        • Pages in Other Languages: 320,000+
      • Nonprofit Training Resources & Multimedia
        • Videos: 605
        • Audio Workshops: 1,148
        • Documents/Wiki Articles: 2,749
        • Photos: 2,007
        • Blog Articles: 639
        • Book Summaries: 2,856
    • 20. Site Content
      • Nonprofit Resources
        • Volunteer Opportunities: 5,007
        • Volunteer Resumes: 16,733
        • Organizations: 4,785
        • Grants: 604
        • Nonprofit Jobs: 57
        • Nonprofit Consultants: 58
        • Nonprofit Events: 106
    • 21.  
    • 22.  
    • 23. Future Direction
      • Facebook Connect & Facebook Application
      • Large directory of volunteers
        • Nonprofits search volunteer resumes/skills
        • Reverse of current volunteer matching sites
      • Promote open standards
    • 24. How to Get Started
      • Invest in content management system
        • Drupal, Joomla, or WordPress (blogs)
        • Research others at: www. cms matrix.org
        • Alternative for small organizations is a hosted solution like ning.com using your own brand
      • Hire Many More Tech Staff
        • Have Members with a specialized focus on online volunteer recruitment
    • 25. Sample Organizational Performance Measures
      • Generate 10,000 pages of new content each year
        • Have 50% of members blogging
      • Serve 2 million unique users with 10,000 new registered users
      • Match 5,000 volunteers through online sources
      • Track using analytics software
        • Google Analytics is free
    • 26. Business Model
      • Give 90% of content away without registration
        • Each page of content you create generates on average 4 clicks per month
        • Online recruitment ads cost about $.50/click, so each page of content worth $2.00 per month
      • Require free registration for 10% of content
        • Build E-mail list for recruiting members
        • 3% of users register (value = $5 per contact)
      • 10,000 items of content per year generates an additional $240,000 of free web traffic and E-mail list worth $72,000 for recruitment
    • 27. Need for Open Standards
      • CNCS and Serve.gov should promote the development of open standards for
        • Volunteer Opportunity Feeds
        • Organizational Listing Feeds
      • Refine existing standard by NetworkforGood
        • Create working group that Includes VolunteerMatch, Idealist, TechMission, HandsOnNetwork, UnitedWay, etc.
        • Provide standard to enable these groups to share listings with each other
    • 28. Summary of Best Practices
      • Use Open Source Content Management System
      • Have all staff and Members using FaceBook and LinkedIn for your organizational mission
      • Creative Commons License at least 90% of content
      • Post thousands of volunteer opportunities online
      • Promote blogging for all members
      • Collect contacts for E-mail lists
      • Use analytics for tracking (Google or other)
    • 29. Recommended Reading
      • Wikinomics: How Mass Collaboration Changes Everything
        • By Don Tapscott & Anthony Williams
        • Written for non-techies
    • 30. For More Information
      • This Presentation
        • http://www.urbanministry.org/nationalserviceweb
      • Visit:
        • www.urbanresource.org , www.ivolunteering.org
        • www.techmission.org
      • Contact
        • Andrew Sears, 617-282-9798 x101 or [email_address]
    • 31. Appendix
    • 32. Why Target Christian Volunteers & Social Service Organizations
      • Religious volunteers are the largest pool of volunteers (35.1%)
        • 46.5% of Black volunteers are religious volunteers
        • Existing sites like VolunteerMatch are not reaching this sector: only 1.8% of listings are faith-based
      • Unique Characteristics of Christian Social Services
        • Common values create increased trust and efficiency
        • If you gain trust, you can mobilize the social capital of resourced Christians to serve low-income communities
        • High volunteer rate of Christians makes volunteering a major asset
        • 80-90% of Christian organizations will focus on national partnerships with Christian organizations
        • Conclusion: Either have targeted marketing or lose most of this sector
      • Who Really Cares , Arthur C. Brooks
      • Volunteering in America, 2008, DoL
    • 33. TechMission, Faith and Non-Discrimination
      • Our focus is on social services, and we do not discriminate in who we serve
        • Anyone can post on our site
        • We are one of the best channels for secular organization to recruit volunteers from churches
      • Maintain separate brands to target different groups to ensure non-discrimination
        • ChristianVolunteering.org, UrbanMinistry.org (Christian volunteers and orgs)
        • iVolunteering.org, UrbanResource.net (others)
      • By targeting faith-based groups we are able to show higher support of Black and Latino communities in the USA than our secular counterparts
    • 34. TechMission Partners
    • 35. TechMission Outcomes: Connecting People to the Poor TechMission Online: 1.3 Million Unique Web Visitors iVolunteering.org: 5,981Volunteers TechMission Corps: 40 FTE Interns City Vision College: 137 Student Enrollments $7.3 Million to Organizations
    • 36. Segregation in People Resources Source: Corporation for National and Community Service & Department of Labor Value of Faith-Based Volunteers In USA = $51.8 billion
    • 37. Funding Bias: Non-Whites Make up 52.4% of Poverty but Non-White Led Nonprofits only Receive 3% of Funding http://www.slideshare.net/rosettathurman/race-matters-in-nonprofits-promoting-diversity-in-our-profession and http://www.aecf.org/upload/publicationfiles/executive_transition_survey_report2004.pdf

    ×