Why_ux_matters_rui_barroca

MATTERS

WHY UX MATTERSand you should consider it

HELLO, MY NAME ISRUI BARROCA Mobile UX Consultant

01. WHAT IS UX?02. THE ROI OF UX03. DESIGN FOR INTERACTION04. FROM IDEA TO WIREFRAME05. TOOLS & TIPS

WHAT IS UX?

‘‘ Aspects of how people use an interactive product: The way it feels in their hands, how well they understand how it works, how they feel about it while they’re using it, how well it serves their purposes and how well it fits into the entire context in which they are using it.

VALUABLECREDIBLE USEFULUSABLE DESIRABLE ACCESSIBLE

THE ROI OF UX

√ INCREASED PRODUCTIVITY√ REDUCED COSTS√ INCREASED SALES

DESIGN FOR INTERACTION

‘‘ Development of application flows to facilitate user tasks, defining how the user interacts with site ’’ functionality

FROM IDEA TO WIREFRAME

WORKSHOPS BRAINSTORMS System MapIdea SKETCHES PAPER PROTOTYPE Wireframes

TOOLS & TIPS

PEN & PAPER Post it notes and Moleskin are your best friends

WIREFRAME SOFTWARE Online or offline - you pick. From Omnigraffle, Axure to Balsamiq or Hotgloo

USER TESTING Silverback, Crazy Egg, UserVue

T IP 01BUILD • MEASURE • LEARN The Lean Startup by Eric Ries

T IP 02 THE £20 USER TESTING Buy coffee to a stranger and ask for feedback

T IP 03 DON’T WORK ALONE Find a good UX Partner

THANK YOUFOR MORE ABOUT ME VISIT - WWW.BARRO.CA - @RBARROCA - LINKEDIN

Why_ux_matters_rui_barroca

by TechMeetups on May 30, 2012

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