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The key points and highlights from Sean Owen’s presentation “How Your Pitch Is Received”
Great entrepreneurs make the world go round and investors need great entrepreneurs, that’s why investors “would kill” to hear great pitches from entrepreneurs.
An investor would probably receive hundreds of business plans daily but only invests in a handful; there is a need to stand out!
An Investment Memo is helpful to catch your reader’s attention given the little time they have. It’s an executive summary and not a complete business plan.
Time is of essence; minor things are major in 15 minutes so put a great deal of attention to details. Easy, quick read but comprehensive is appreciated by the busy.
Highlight strengths and identify weaknesses and how you intend to turn these into strengths.
Investors mostly believe 80% of your pitch but doubts on the 20%; the goal is to beat the 20%!
When scheduled for a meeting, send details (business plan including financials) days in advance. Target a 60-minute presentation starting with a good warm-up (summary; 15 minutes).
Your goal is to make the investor asking more questions before leaving the meeting. Listen, modulate, and ask questions!
Sean’s presentation was part of TechStartHub Startup Masterclass: How to make sure you’re investment and exit ready held last November 8 at University College London – Roberts Building. The next masterclass, Expert Advice on Website Content Strategy, Analytics, and Community Building, will be held on November 28 at the Innovation Warehouse.
By: Cris Kerwin Pabuaya