Key points and highlights from Chris Winstanley’s presentation “Marketing your Startup, a very short introduction”.
Charging monthly recurring fees can work really well - makes the purchase less of a decision.
Try testing different price points and see what it does to conversions - work out the price elasticity of your offering.
Look seriously into the freemium model, it's a very powerful business model when well implemented.
Get free advice from other businesses - test the user journeys of successful websites like BaseCampHQ.
If a new feature stays on Amazon.com for more than a week you can assume it is because their team found it works. If a new feature disappears within a week, there's probably a good reason, so consider seriously before emulating it.